Cast your mind back to 2008 and to the Beijing Olympics, a time when few had experienced the joy of hashtags and the "Like" button was still a twinkle in Facebook founder Mark Zuckerberg's eye.
Then the "Twittersphere" had just three million "tweeps", while social-networking monolith Facebook had a "modest" 100 million users.
A lot can change in four years...
Last week's London 2012's opening ceremony provoked more tweets than the entire 2008 Games, while Facebook's 900 million users -- more than the total population of Europe -- shared photos and comments about the event.
No wonder then that 64 years after London staged the post-World War II "Austerity Games", this time around the Olympics has been dubbed the first "Social Media Games."
Read the entire article at: http://edition.cnn.com/2012/08/01/sport/olympics-2012-social-media-london/index.html. ;