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SocialTVNews
A collection of news stories covering the SocialTV revolution
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The 54th Annual Grammy Awards: A New Social TV Record | Bluefin Labs: Social TV Analytics

The 54th Annual Grammy Awards: A New Social TV Record | Bluefin Labs: Social TV Analytics | SocialTVNews | Scoop.it
Last week we saw explosive growth in social TV with a record-breaking 12.2 million social media comments during the Super Bowl. The trend continued last night with the 54th Annual Grammy Awards setting a new record of 13 million comments – a 2,280% year over year growth from the 2011 Grammy Awards, which had 546K comments.

 

So what got people commenting last night? The first big spike in responses occurred when Chris Brown took the stage, though much of the sentiment was negative and related to past domestic abuse issues. After that, Adele was a popular topic with people tweeting up a storm during her 10pm performance. When she won Album of the Year for “21″ at 11:20pm, the comments poured in with 489K responses over a five minute period.

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2012 Grammys Embrace Digital, Mobile and Social Media

2012 Grammys Embrace Digital, Mobile and Social Media | SocialTVNews | Scoop.it

The 54th Grammy Awards ceremony is only eight days away and the Recording Academy is kicking off the next phase of its digital and social campaign. Under the heading of “We Are Music” the Academy and its partners are harnessing the power of social, mobile and digital to make the award show more modern than ever.

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