Starting on Monday, Coco’s getting his own app. And like the Harvard educated funnyman, this app’s going to be pretty clever.
As part of a major push by Turner’s entertainment networks to embrace second screen viewing and smart TVs, TBS is planning to introduce complementary content and eventually ad messages to a slew of its shows, starting with a tablet app designed to be accessed during episodes of TBS’ Conan.
Using audio recognition technology (similar to the technology employed by the popular smartphone app Shazam ), each episode of Conan will be fingerprinted. As a result, users of the new Conan app will be periodically greeted with pop-ups within the app featuring information relevant to the show, such as facts about a guest’s movie career.
And soon enough, viewers will be able to buy tickets to those guests’ movies via the app. At a mini conference centered on media convergence held at the Time Warner Center in New York on Monday, Turner executives showed a mockup of potential Conan commerce integration. During a demo clip, as actress Ellie Kemper of Bridesmaids sat down with host Conan O'Brien, viewers were prompted to purchase tickets to Bridesmaids via the Conan app.
The Bridesmaids example was theoretical, but Dennis Adamovich, Turner’s svp of brand and digital activation said that such ad integrations would be available during the upcoming TV upfront. So will Turner’s new daily deals offerings. Starting this April, viewers watching shows like TBS staple Everybody Loves Raymond will start seeing daily offers pop up on the bottom of their screen – provided they are one of the first to purchase a new line of smart/connected TVs from Vizio and several other manufacturers.
TBS and TNT also plan to start building ads into its companion apps for the shows The Big Bang Theory and Leverage tied to TV spots airing during those shows. For example, ads for advertisers like Twizzlers or Little Caesar’s could prompt viewers to provide their email address or phone number via the companion app to receive a quick coupon.
Via Virginie Colnel