Second-screen TV app Zeebox, which touts itself as new way for TV viewers to find and discover content, is landing in the U.S. with the backing of 30 broadcasters, including Comcast Cable, NBCUniversal, HBO, and Cinemax.
With more than 1.5 million users in the U.K., the free Zeebox app for Android and iOS devices seeks to marry TV programming information with interactive features, including social networks such as Facebook and Twitter.
The new app is likely to blend well with the activities of millions who already use portable devices in conjunction with TV viewing; a recent Nielsen survey found that 86 percent of tablet owners and 84 percent of smartphone users checked their mobile devices while watching TV.
Read the full article at http://news.cnet.com/8301-1023_3-57521105-93/social-tv-app-zeebox-lands-in-u.s-with-programmer-backing/. ;