While most companies are making the jump from Web to mobile, NextGuide, the app that tells you when and where your favorite shows are on, has decided to go the opposite way. The social TV guide for iOS is now available on the Web.
NextGuide Web has the same functions as the iPad app and aims to bring together live TV and streaming videos. Users can pick their favorite shows and keep track of when, and where, the shows are available online or on TV.
"There's a lot of confusion around TV," said Jeremy Toeman, the CEO of Dijit Media, the company behind NextGuide. "People say TV is dead, but there are more people watching more stuff on demand and streaming than they used to."
The key is discovery, Toeman said, and when it comes to looking for entertainment on a second screen, viewers are still turning to their Web browser the most.
Dijit is definitely familiar with the TV space on mobile. In addition to the NextGuide apps, the company previously launched Dijit Remote, a universal remote app linked to an infared remote control accessory, and Miso, a social TV app that let users log what they were watching for points.
Read the entire article at http://news.cnet.com/8301-1023_3-57585296-93/social-tv-app-nextguide-goes-from-mobile-to-the-web/.