Social TV Conference
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Social TV Conference
Social TV Conference, Bafta, 195 Piccadilly, London. 29th September 2014
Curated by #SocialTVConf
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The Marketing Power of the Second Screen

The Marketing Power of the Second Screen | Social TV Conference | Scoop.it
The Marketing Power of the Second Screen - http://t.co/QNxHZON3ar
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The Marketing Power of the Second Screen #SocialTVConf #SocialTV 

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Social TV - Embracing the Second Screen

Social TV - Embracing the Second Screen | Social TV Conference | Scoop.it
O2’s Head of Customer Strategy and Development, Jonathan Earle, commented this week that for their recent campaigns “social plus TV results in a lower cost per sale compared to TV alone”. Whilst br...
#SocialTVConf's insight:

#SocialTV - Embracing the Second Secreen #SocialTVConf 

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Jesse Redniss on Twitter: "Must say that the live coverage of #ScotlandDecides was extremely well done. Great graphics and #SocialTV http://t.co/p3BlqKaDdt"

Jesse Redniss on Twitter: "Must say that the live coverage of #ScotlandDecides was extremely well done. Great graphics and #SocialTV http://t.co/p3BlqKaDdt" | Social TV Conference | Scoop.it
Must say that the live coverage of #ScotlandDecides was extremely well done. Great graphics and #SocialTV http://t.co/p3BlqKaDdt
#SocialTVConf's insight:

Check out this tweet from @Jesse Redniss about the awesome live coverage of #ScotlandDecides and the great graphics and #SocialTV that were used #SocialTVConf 

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Capitalizing on real-time video sharing

Capitalizing on real-time video sharing | Social TV Conference | Scoop.it
The World Cup and Wimbledon was taken to new heights with innovative social media technology like real-time video sharing enabling broadcasters to maximize...
#SocialTVConf's insight:

An awesome write-up on @Grabyo who has made a foot-print within the industry of real-time video sharing technology. Well done @mattcharles #SocialTVConf #SocialTV

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Fall Social TV Preview: A Comprehensive List of Who to Follow on Instagram - Lost Remote

Fall Social TV Preview: A Comprehensive List of Who to Follow on Instagram - Lost Remote | Social TV Conference | Scoop.it
Fall Social TV Preview: A Comprehensive List of Who to Follow on Instagram (Thanks, @lostremote . Great list by #Instagram. I wish #Twitter would put together something like this.
#SocialTVConf's insight:

A #SocialTV list of who to follow on Instagram this Autumn #SocialTVConf 

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Coca-Cola boosts mobile social app with second-screen integration - Mobile Marketer - Content

Coca-Cola boosts mobile social app with second-screen integration - Mobile Marketer - Content | Social TV Conference | Scoop.it
Coca-Cola is boosting its mobile social community with a new second-screen strategy that integrates the brand’s online marketing with television content for deeper customer insights.
#SocialTVConf's insight:

Coca-Cola boosts mobile social app with #SecondScreen integration #SocialTVConf #SocialTV 

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Three quarters of millenials discover TV from friends, social media » Digital TV Europe

Three quarters of millenials discover TV from friends, social media » Digital TV Europe | Social TV Conference | Scoop.it
RT @SocialTVdigest: Three quarters of millenials discover TV from friends, social media [RESEARCH] http://t.co/xgK8unt6Yh by @RelayTV #soci…
#SocialTVConf's insight:

3/4 of Millenials Discover TV from Friends, Family and Social Media #SocialTVConf #SocialTV 

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Fast Friends: How Brands are Capturing the Attention of Social TV Audiences - Nielsen Social

Fast Friends: How Brands are Capturing the Attention of Social TV Audiences - Nielsen Social | Social TV Conference | Scoop.it
Campaign Effectiveness: household brand sees 84% increase in Tweets from #SocialTV audience http://t.co/K8uk0EYVmq http://t.co/BGHDkFXdPu
#SocialTVConf's insight:

Take a Look at how Brands are Capturing the Attention of Social TV Audiences #SocialTVConf #SocialTV

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Social TV Conference 2014 - at BAFTA

Social TV Conference 2014 - at BAFTA | Social TV Conference | Scoop.it
The Social TV Conference is back after a the exciting inaugural event in 2013, where MTV, Orange, Ogilvy, Telescope, Red Bee Media, SecondSync, Telegraph Hill, Matt Locke, Tiffany St James and more presented awesome insights into what’s happening &...
#SocialTVConf's insight:

It's back and better than ever! #SocialTVConf 2014 is only two weeks away, get your tickets now #SocialTV 

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2014 SPEAKERS

2014 SPEAKERS | Social TV Conference | Scoop.it
    The 2014 event on 29th September at BAFTA, will be taking the subject around Social TV, Audience Engagement and Second Screen integration to new levels with some of the hottest storie...
#SocialTVConf's insight:

With the 2014 speakers revealed for #SocialTVConf tickets are sure to fly out the door! Get yours now > 

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The Best Second Screen Apps for Watching TV

The Best Second Screen Apps for Watching TV | Social TV Conference | Scoop.it
Second screen apps allow you to control your TV, chat with fans, look up actors and participate in interactive content using a smartphone or tablet.
#SocialTVConf's insight:

Check out this article on the Best Second Screen Apps for Watching TV - Our friends at @Beamly are number 1! #SocialTVConf #SocialTV 

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Asda to allow shoppers to buy through YouTube

Asda to allow shoppers to buy through YouTube | Social TV Conference | Scoop.it
Asda customers will soon be able to buy products through the supermarket's YouTube channel, as the brand experiments with (Asda to allow shoppers to buy through YouTube http://t.co/RipjeSbQoX)...
#SocialTVConf's insight:

Asda to allow shoppers to buy through YouTube #SocailTVConf #SocialTV 

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If You’re a Social TV Fan, Then You Need to Vote for This SXSW Panel - Lost Remote

If You’re a Social TV Fan, Then You Need to Vote for This SXSW Panel - Lost Remote | Social TV Conference | Scoop.it
If You’re a Social TV Fan, Then You Need to Vote for This SXSW Panel (Why #socialTV fans need to vote for this SXSW panel ft.
#SocialTVConf's insight:

#SocialTVConf speaker Jesse Redniss is hard at work on a panel creating 'A #SocialTV experience Live from SXSW' 

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Twitter Study: TV Shows Get A Big Follower Boost From Live-Tweeting Broadcasts

Twitter Study: TV Shows Get A Big Follower Boost From Live-Tweeting Broadcasts | Social TV Conference | Scoop.it
Tweet more, get more Twitter followers and spark more conversation.
#SocialTVConf's insight:

Tweet more, get more Twitter followers and spark more conversation  #SocialTVConf #SocialTV

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Caroline Beaton: How iCarly, Catfish & @midnight have redefined social TV

Caroline Beaton: How iCarly, Catfish & @midnight have redefined social TV | Social TV Conference | Scoop.it
How can shows' social TV integration be truly ground-breaking?
#SocialTVConf's insight:

TV Shows that have Redefined #SocialTV 

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3 Predictions for How the iPhone 6 Will Impact Social TV - Lost Remote

3 Predictions for How the iPhone 6 Will Impact Social TV - Lost Remote | Social TV Conference | Scoop.it
3 Predictions for How the iPhone 6 Will Impact Social TV ("3 Predictions for How the iPhone 6 Will Impact Social TV http://t.co/7zmkb7UwRn" via @lostremote http://t.co/ArE0YhSMcn)...
#SocialTVConf's insight:

Three Predictions for how the iPhone 6 will Impact #SocialTV 

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Twitter Says It's Time for Must-Tweet TV

Twitter Says It's Time for Must-Tweet TV | Social TV Conference | Scoop.it
Twitter shows networks why live-tweeting is worth the effort.
#SocialTVConf's insight:

Twitter Shows Networks why Live-Tweeting is Worth the Effort #SocialTVConf #SocialTV 

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ITV pulls the plug on Rising Star

ITV pulls the plug on Rising Star | Social TV Conference | Scoop.it
ITV has scrapped highly-anticipated interactive entertainment format Rising Star ahead of its launch.  (ITV pulls plug on Rising Star: live voting talent show bombs worldwide. Interactive TV is dead, old-style LE lives!
#SocialTVConf's insight:

ITV pulls the plug on 'Rising Star' #SocialTVConf #SocialTV 

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3 Reasons the Second Screen Rules - Crowdsight

3 Reasons the Second Screen Rules - Crowdsight | Social TV Conference | Scoop.it
#184360854 / gettyimages.com Nothing drives mobile usage like live sports events. According to Google research, 77% of people watch TV with a laptop, phone, or tablet nearby.
#SocialTVConf's insight:

Three Reasons the Second Screen Rules - Join the Discussion at #SocialTVConf Tickets - https://socialtvconf2014.eventbrite.co.uk

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Twitter And The Social TV Market

Twitter And The Social TV Market | Social TV Conference | Scoop.it
Twitter is having an interesting year – new acquisitions, expanding deals, etc. What does this mean for your business? Read the article and click here: (#Twitter gets serious with #SocialTV; what does that mean for your #business?
#SocialTVConf's insight:

#Twitter gets serious with #SocialTV; what does that mean for your #business? #SocialTVConf #SocialTV https://socialtvconf2014.eventbrite.co.uk

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Social TV Tweeters = Greater Consumers

Social TV Tweeters = Greater Consumers | Social TV Conference | Scoop.it
Twitter's head of global media and agency research believes that those who tweet while watching TV, make the more loyal consumers.
#SocialTVConf's insight:

Social TV Tweeters = Great Customers - An interesting Piece from Twitter's Research on Loyal Consumers #SocialTVConf #SocialTV

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TOK.tv | Introducing Juventus Live 2.0: sport fans best second screen experience

TOK.tv | Introducing Juventus Live 2.0: sport fans best second screen experience | Social TV Conference | Scoop.it
Are you a true #Juventus fan? Show us with @juventusFCen official app #JuventusLive! http://t.co/zfuc8kT2pT #JuveUdinese
#SocialTVConf's insight:

#SocialTVConf speaker @Emanuela Zaccone from @TOKtvUS has an awesome new sports fan app out! #Secondscreen #Socialtv 

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Watch Out, Twitter: Facebook Tiptoes Toward Social TV Throne - eMarketer

Watch Out, Twitter: Facebook Tiptoes Toward Social TV Throne - eMarketer | Social TV Conference | Scoop.it
Social TV successes don't happen as often as anyone would like them to, according to a new eMarketer report.
#SocialTVConf's insight:

Facebook Tiptoes Toward #SocialTV Throne #SocialTVConf 

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Predicting Fall's Social TV Hits and Misses | VideoEdge

Predicting Fall's Social TV Hits and Misses | VideoEdge | Social TV Conference | Scoop.it
Predicting Fall's Social TV Hits and Misses http://t.co/USwGmRZnmK
#SocialTVConf's insight:

Predicting this Autumn's #SocialTV Hits and Misses #SocialTVConf 

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Social TV Is Here to Stay: Do You Tweet While You Watch?

Social TV Is Here to Stay: Do You Tweet While You Watch? | Social TV Conference | Scoop.it
Social media has changed the way we experience live television and now it's almost necessary that you perfect your multitasking skills while tuning in. (Social TV Is Here to Stay: Do You Tweet While You Watch?
#SocialTVConf's insight:

It's time to perfect your multitasking skills - Social TV is here to stay! #SocialTVConf #SocialTV

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