Social TV Conference
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Social TV Conference
Social TV Conference, Bafta, 195 Piccadilly, London. 29th September 2014
Curated by #SocialTVConf
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The X Factor to use free voting through new phone app

The X Factor to use free voting through new phone app | Social TV Conference | Scoop.it
Viewers will be able to vote for free for the first time in the latest series of The X Factor, which is back this weekend. (Interesting #socialtv development for a marquee programme in the UK.
#SocialTVConf's insight:

X Factor to use free voting through new phone app #SocialTV #SocialTVConf 

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Social Media Today: Social TV Emmy Battle, Local Social Media Sensation - CBS Local

Social Media Today: Social TV Emmy Battle, Local Social Media Sensation - CBS Local | Social TV Conference | Scoop.it
CBS Local
Social Media Today: Social TV Emmy Battle, Local Social Media Sensation
CBS Local
Facebook and Twitter will battle it out for social TV supremacy during tonight's Primetime Emmy Awards ceremony.
#SocialTVConf's insight:

The Social TV Emmy Battle #SocialTVConf #SocialTV

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The MTV Video Music Awards Go for the Second Screen Experience - Forbes

The MTV Video Music Awards Go for the Second Screen Experience - Forbes | Social TV Conference | Scoop.it
Forbes The MTV Video Music Awards Go for the Second Screen Experience Forbes To keep the social stream flowing and increase engagement with all manner of people, MTV has invited influencers to the party, asking them to bring their fans into the...
#SocialTVConf's insight:

MTV Video Music Awards go for the Second Screen experience #SocialTV #SocialTVConf 

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CPG Brands More Reliant On 'Social TV' - MediaPost Communications

CPG Brands More Reliant On 'Social TV' - MediaPost Communications | Social TV Conference | Scoop.it
CPG Brands More Reliant On 'Social TV' MediaPost Communications She said that brands in the consumer electric or technology categories are most tweeted about, but CPG brands are “more reliant on social TV audiences to drive conversion” than...
#SocialTVConf's insight:

CPG Brands More Reliant on 'SocialTV' #SocialTVConf #SocialTV

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Watch Out, Twitter: Facebook Tiptoes Toward Social TV Throne - eMarketer

Watch Out, Twitter: Facebook Tiptoes Toward Social TV Throne - eMarketer | Social TV Conference | Scoop.it
Social TV successes don't happen as often as anyone would like them to, according to a new eMarketer report.
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Facebook Tiptoes Toward #SocialTV Throne #SocialTVConf 

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BBC's Our World War second screen experience hints at the future of TV - Digital Spy UK

BBC's Our World War second screen experience hints at the future of TV - Digital Spy UK | Social TV Conference | Scoop.it
tBBC's Our World War second screen experience hints at the future of TV
Digital Spy UK
The BBC has launched what it is calling a 'fourth episode' of its brilliant Our World War series.
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BBC's second screen experience hints at the future of TV

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Twitter v. Facebook: Television and the Second Screen Experience

Twitter v. Facebook: Television and the Second Screen Experience | Social TV Conference | Scoop.it
Which social media network offers the best second screen experience: Facebook or Twitter? In this blog, we investigate. (RT @LocalMarkBrand: Twitter v.
#SocialTVConf's insight:

Twitter v. Facebook:Television and the Second Screen Experience #SocialTV #SocialTVConf 

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Data Point: Why TV needs social media

Data Point: Why TV needs social media | Social TV Conference | Scoop.it
Data Point: Why TV needs social media - In researching the correlation between TV ratings and second-screen acti... http://t.co/hQe7ezn3rf
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Why TV needs Social Media #SocialTV #SocialTVConf

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Nielsen Reveals Social Stars: How Three TV Moments Made it Big

Nielsen Reveals Social Stars: How Three TV Moments Made it Big | Social TV Conference | Scoop.it
Neilsen reports on the top #SocialTV moments that mattered http://t.co/S7itJQZygb"
#SocialTVConf's insight:

#SocialTV moments that mattered #SocialTVConf

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Social TV Gets Real? Twitter Button Will Change the Channel for You - AdAge.com

Social TV Gets Real? Twitter Button Will Change the Channel for You AdAge.com Comcast and Twitter are also exploring incorporating more social TV experiences into Comcast's X1 platform, essentially a souped-up cable box that uses cloud computing to...

Via Stefan Lubinski
#SocialTVConf's insight:

Social TV gets real ......

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Mirror Your Android Screen to the TV with Chromecast

Mirror Your Android Screen to the TV with Chromecast | Social TV Conference | Scoop.it
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Piksel: Twitter’s Social TV Impact Overblown : 2nd Screen Society

Piksel: Twitter’s Social TV Impact Overblown : 2nd Screen Society | Social TV Conference | Scoop.it
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Social media shapes TV viewing trends

Social media shapes TV viewing trends | Social TV Conference | Scoop.it
Facebook and Twitter are driving TV watching patterns - but viewers are also wary of social media dishing up the dreaded spoilers.
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IBC2014: Second Screen Seachange? - TV Technology

IBC2014: Second Screen Seachange? - TV Technology | Social TV Conference | Scoop.it
IBC2014: Second Screen Seachange?
TV Technology
So it's still too early to say whether the FIFA World Cup definitively moved the goalposts when it comes to the second screen, but all the signs are that it probably did.
#SocialTVConf's insight:

Second Screen Seachange? #SocialTVConf #SocialTV

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Beamly: “Our vision is to be the leading social network for TV” - IPTV News

Beamly: “Our vision is to be the leading social network for TV” - IPTV News | Social TV Conference | Scoop.it
Beamly: “Our vision is to be the leading social network for TV” IPTV News IP&TV News talks to brand new Beamly CEO (albeit former executive vice president & US managing director) Jason Forbes about the innovative social TV platform's development...
#SocialTVConf's insight:

Beamly: 'Our vision is to be the leading social network for TV" #SocialTV #SocialTVConf 

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Social Media & TV: Good Marriage or Just Dating? - Mobile Marketing Watch

Social Media & TV: Good Marriage or Just Dating? - Mobile Marketing Watch | Social TV Conference | Scoop.it
Mobile Marketing Watch
Social Media & TV: Good Marriage or Just Dating?
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Social Media & TV: Good marriage or just dating? #SocialTV #SocialTVConf

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Creative Arts Emmys: Evolution of the Interactive TV Category - Mashable

Creative Arts Emmys: Evolution of the Interactive TV Category - Mashable | Social TV Conference | Scoop.it
Creative Arts Emmys: Evolution of the Interactive TV Category
Mashable
As the way people watch TV changes, so must the way the Emmys honor those who make it possible.
#SocialTVConf's insight:

Evolution of the Interactive TV Category #SocialTVConf #SocialTV

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Nielsen and Twitter Unveil Social TV Metrics, Showing How Little Tweets Line Up with Ratings

Nielsen and Twitter Unveil Social TV Metrics, Showing How Little Tweets Line Up with Ratings | Social TV Conference | Scoop.it
Nielsen and Twitter have released their first rankings of TV shows, designed to show the reach of TV-related conversation on Twitter. And one thing is immediately clear: There is practically no ove...
#SocialTVConf's insight:

Nielsen and Twitter unveil rankings based on #SocialTV

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Stations Going Mobile For Election Night | TVNewsCheck.com

Stations Going Mobile For Election Night | TVNewsCheck.com | Social TV Conference | Scoop.it
Whether they consider TV to be a first screen or a second screen, local TV news execs agree that digital and social media, which have been evolving as Election Night tools for the last several election cycles, will be playing even bigger roles this...
#SocialTVConf's insight:

TV Stations going mobile for Election Night #SocialTV #SocialTVConf 

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'Shark Week,' Social TV's #KingOfSummer, Set to Take Its Biggest Bite Yet - Lost Remote

'Shark Week,' Social TV's #KingOfSummer, Set to Take Its Biggest Bite Yet - Lost Remote | Social TV Conference | Scoop.it
'Shark Week,' Social TV's #KingOfSummer, Set to Take Its Biggest Bite Yet
Lost Remote
Cue the 'Jaws' soundtrack: the 27th year of 'Shark Week' is upon us and primed to take its biggest social bite yet.
#SocialTVConf's insight:

'Shark Week' set to take it's biggest bite yet! #SocialTV #SocialTVConf

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'Let's Be Cops' Campaign Feeds Twitter Blurbs Into TV Ads (Exclusive)

'Let's Be Cops' Campaign Feeds Twitter Blurbs Into TV Ads (Exclusive) | Social TV Conference | Scoop.it
Who needs critics when you've got Twitter? 20th Century Fox is pulling upbeat bon mots from Twitter about “Let’s Be Cops” -- the goofy buddy-cop comedy picture that bows Aug. 13 -- into TV ads shor...
#SocialTVConf's insight:

Who needs critics when you've got Twitter? #SocialTVConf #SocialTV 

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Rounds' Social TV Relies on Online Streams - TV Technology

Rounds' Social TV Relies on Online Streams - TV Technology | Social TV Conference | Scoop.it
Rounds' Social TV Relies on Online Streams TV Technology Rounds Live, a new social media service, is the latest venture that seeks to enable viewers to gab along with TV shows or, as the company describes it “turn any website into a live video chat...
#SocialTVConf's insight:

Rounds' Social TV Relies on Online Streams #SocialTV #SocialTVConf

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Rescooped by #SocialTVConf from Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV
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Behind the use of second screens with TV | Media Life Magazine

Behind the use of second screens with TV | Media Life Magazine | Social TV Conference | Scoop.it
6% are doing show-relatedstuff on #secondscreen while watching TV. 18% are texting or checking email
http://t.co/ssHepqrICw #KomUiA

Via Richard Kastelein
#SocialTVConf's insight:

Behind the use of Second Screens & TV >> 

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Brazil's thrashing became most Tweeted about sporting event EVER

Brazil's thrashing became most Tweeted about sporting event EVER | Social TV Conference | Scoop.it
The 'heat map' tracked real-time tweets as users across the world mentioned key terms surrounding the game over two hours.
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Cinemas Are Teaming Up With Shazam for a Blockbuster Mobile Ad Experience

Cinemas Are Teaming Up With Shazam for a Blockbuster Mobile Ad Experience | Social TV Conference | Scoop.it
Despite incremental growth in second-screen viewing, marketers still haven’t cracked the code on how to effectively advertise to smartphone users who are also watching TV. But brands are hoping that second screens will soon get a boost from the big screen.
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