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New Study Confirms Correlation Between Twitter and TV Ratings

New Study Confirms Correlation Between Twitter and TV Ratings | Social TV | Scoop.it

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Mattia Nicoletti's curator insight, March 21, 2013 12:54 PM

Twitter and ratings might be connected but numbers are very low. What is important it's viewers experience. 

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Are you smartphone or tablet when you watch TV?

Are you smartphone or tablet when you watch TV? | Social TV | Scoop.it

2013 started strong for social TV. Sporting events and music specials, like the Super Bowl and Grammy Awards, always generate more activity on social media. At the same time, networks and producers constantly innovate to maximize their presence across media platforms like Shazam, live hashtags and second screen apps.

After publishing its first major study on the use of second screen devices by viewers in June 2012, Seevibes is taking a second look at the evolution of the devices used by the Social TV audience.

 

Major trends identified last June are continuing. With the release of the iPad mini, the Surface tablet and the Nexus 7, it’s no surprise to see tablets growing sharply as second screens in the home, at a rate of +260% in one year.

In contrast, computer use for social TV is falling fast, with the iPhone taking its place at the top of the list. BlackBerry also suffered a decline, although note that this study was completed before the release of the BlackBerry 10.


Via Raffaele Nappi
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Is ‘House of Cards’ a success? Social TV has the answer - Lost Remote

Is ‘House of Cards’ a success? Social TV has the answer - Lost Remote | Social TV | Scoop.it
Is ‘House of Cards’ a success? Social TV has the answer

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Mattia Nicoletti's curator insight, February 17, 2013 11:50 PM

How many new subscribers Netflix needs to break even?

 

The Atlantic  pointed out that Netflix will need “520,834 people to sign up for a $7.99 subscription for two years to break even,” on the $100 million dollar investment.

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Viewers don't think about social tv, they just do it - Screendome


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Second Screen & Social Media Change How We Watch The Super Bowl

Second Screen & Social Media Change How We Watch The Super Bowl | Social TV | Scoop.it
With Super Bowl Sunday 2013 less than 3 days away, more than 179 Million viewers are preparing to watch the game. The ads surrounding the game are under huge scrutiny.

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Mattia Nicoletti's curator insight, February 3, 2013 12:47 AM

Super bowl 2013, the greatest social tv experience ever. After this experience the whole social tv panorama is about to change:

 

- More people will be aware of power of social tv

- More people will likely live their first social tv experience

- More people will likely buy tablets (because friends let them experience social tv on a tablet

- More networks/cable will develop deeper social tv experiences

- More ad investors will understand the opportunities of second screen

- Social networks and app developers will learn how to improve at best (for now) thei social tv strategy

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CBS Could Earn $12 Million From Super Bowl's "Second Screen" Experience - Forbes

CBS Could Earn $12 Million From Super Bowl's "Second Screen" Experience - Forbes | Social TV | Scoop.it
This is a guest post  by Ryan W. Neal, a multimedia journalist with an M.S. from the Columbia University Graduate School of Journalism. Ryan is  the assistant editor at Magnet Media, where he writes about digital video, social media, and technology.

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Notes from SWSXi - Can the Second Screen Save the First One? #sxswi

I was very nervous when I made my plans for attending the south-by-south-west conference. I was scared that the conference was getting too big. Would the conference be dominated by the poseurs and wannabes?

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The Social EPG Is The Social TV Of Tomorrow | KIT digital

The Social EPG Is The Social TV Of Tomorrow | KIT digital | Social TV | Scoop.it
Currently, most social TV apps lack two very basic but very crucial functions: the ability to use the app to change the channel and to record a show for future viewing. For either of these functions to work, the app must be tied in with the viewer’s set top box. Since most are not, the social TV user experience often feels rather stilted and incomplete: I still need to go back to my remote control to tune in to shows, and with over 1,000 channels on most line-ups, that’s easier said than done.

Now I did say “most” not “all”: there are some pay TV providers who are currently testing out the better social TV apps.


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Fifth of US consumers embracing second screen | Rapid TV News

Nearly 60% of US consumers still prefer to watch their favourite shows and video programming on their TVs, but they also want their smartphones and tablets by their side so they can be online and multitask, new research has revealed.

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Mattia Nicoletti's curator insight, January 30, 2013 4:36 PM

"The introduction of smart TVs is an indication of how the digital transition is accelerating to coincide with the demand of today's consumers to access anything, anywhere and at any time. The smart TV is beginning to reveal itself as the next disruptor."


Not mobile but smart tv. Are we sure?


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Social TV: 6 Apps That Will Transform Television in 2013

Social TV: 6 Apps That Will Transform Television in 2013 | Social TV | Scoop.it
Nielsen, Twitter and plenty of startups are going to transform television this year.

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Mattia Nicoletti's curator insight, February 1, 2013 12:40 AM

I consider Zeebox and Shazam the most interesting ones and I am very doubtful about Viggle (1.8 million users are not much compared to Facebook and Twitter numbers that are evolving their social tv strategy) 

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For Super Bowl and beyond, challenges remain for second-screen supremacy | TechHive

For Super Bowl and beyond, challenges remain for second-screen supremacy | TechHive | Social TV | Scoop.it
Smartphones and tablets are becoming a second-screen for TV viewers -- a place to talk to friends and share communal viewing experiences.

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Mattia Nicoletti's curator insight, February 2, 2013 1:27 AM

Superbowl is the biggest stage possible for second screen. It's the biggest advertising commercial for social tv.

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Social TV: 6 Apps That Will Transform Television in 2013

Social TV: 6 Apps That Will Transform Television in 2013 | Social TV | Scoop.it
Nielsen, Twitter and plenty of startups are going to transform television this year.

Via Mattia Nicoletti
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Mattia Nicoletti's curator insight, February 1, 2013 12:40 AM

I consider Zeebox and Shazam the most interesting ones and I am very doubtful about Viggle (1.8 million users are not much compared to Facebook and Twitter numbers that are evolving their social tv strategy)