2013 started strong for social TV. Sporting events and music specials, like the Super Bowl and Grammy Awards, always generate more activity on social media. At the same time, networks and producers constantly innovate to maximize their presence across media platforms like Shazam, live hashtags and second screen apps.
After publishing its first major study on the use of second screen devices by viewers in June 2012, Seevibes is taking a second look at the evolution of the devices used by the Social TV audience.
Major trends identified last June are continuing. With the release of the iPad mini, the Surface tablet and the Nexus 7, it’s no surprise to see tablets growing sharply as second screens in the home, at a rate of +260% in one year.
In contrast, computer use for social TV is falling fast, with the iPhone taking its place at the top of the list. BlackBerry also suffered a decline, although note that this study was completed before the release of the BlackBerry 10.
This is a guest post by Ryan W. Neal, a multimedia journalist with an M.S. from the Columbia University Graduate School of Journalism. Ryan is the assistant editor at Magnet Media, where he writes about digital video, social media, and technology.
I was very nervous when I made my plans for attending the south-by-south-west conference. I was scared that the conference was getting too big. Would the conference be dominated by the poseurs and wannabes?
Currently, most social TV apps lack two very basic but very crucial functions: the ability to use the app to change the channel and to record a show for future viewing. For either of these functions to work, the app must be tied in with the viewer’s set top box. Since most are not, the social TV user experience often feels rather stilted and incomplete: I still need to go back to my remote control to tune in to shows, and with over 1,000 channels on most line-ups, that’s easier said than done.
Now I did say “most” not “all”: there are some pay TV providers who are currently testing out the better social TV apps.
Nearly 60% of US consumers still prefer to watch their favourite shows and video programming on their TVs, but they also want their smartphones and tablets by their side so they can be online and multitask, new research has revealed.