Transmedia narrative thrives in a networked culture. Stories are now told across multiple media platforms, relying on readers to connect the dots. Popular fiction is increasingly organized around immersive story worlds.
Jedd Bartlett's insight:
"In this lecture, Prof. Jenkins, who coined the term “Transmedia Storytelling” explains what it means and places it in a larger historical context for thinking about the nature of storytelling."
The Journal of the National Association for Media Literacy Education (NAMLE) published a long article by me in 2013 entitled “Expanding Learning Opportunities with Transmedia Practices: Inanimate Alice as an Exemplar”.
"Henry Jenkins defines transmedia storytelling as "a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified
and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.
In transmedia storytelling, narrative is central to the story, which is told across multiple platforms, and may include sound, images, text, movie and gaming elements. The best part about it is that each of those elements plays an integral part of the narrative. And without experiencing all of those elements, you miss the full story. That’s what makes transmedia storytelling a powerful tool for 21st century literacy and learning..."
TV is still the king of media, but the social "back channel" is now an indispensable part of its ambience. No surprise then that advertisers are hungry for media vehicles that bridge the two. A number of companies are positioned ...
“Concurrent consumption of mobile and TV content strongly and negatively affected recall and preference rates of TV content. Respondents in the one-screen condition group exhibited on average 17% higher recall and 12% higher preference than the two-screen groups on average”
Over the past few years, transmedia storytelling has become a hot buzzword in Hollywood and Madison Avenue alike. But many using the term don't really... (When to use a #Transmedia strategy for #Storytelling?
Recipes for Transmedia Storytelling. By classroomaid • 01/28/2014. This is a research document about transmedia storytelling, made by students of the Utrecht School of the Arts in assignment for the theatre company Tryater.
Screen-Bridge launches to bring social TV to production companies Lost Remote Screen Shot 2014-01-21 at 8.14.22 PM In May 2013 we wrote about Melanie Witkower, a Syracuse University student with big social TV ideas.
Jedd Bartlett's insight:
"bridge the gap between TV production companies and online audiences by producing high quality, unique social content"
Children’s love of great TV content shows no signs of abating but young audiences are becoming increasingly agnostic when it comes to the screen they use to find it, resulting in the line between app, game, toy and TV show blurring.
Lost Remote Twitter quietly debuts one of its biggest social TV products to date Lost Remote trendingshows2 If your Twitter app has updated — and you know where to look — you'll find “Trending Shows” highlighting upcoming TV shows that are driving...
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