A Guide to Integrated Digital Marketing [INFOGRAPHIC] | Social Strokes | Scoop.it

Marketing is evolving to meet the needs of the consumer in this tech-reliant world. The Internet and the rise of mobile have created an environment in which consmers demand personalization and immediate access to information. To stay competitive, brands must adopt a marketing strategy that is both integrated and digital. This infographic details the 6 key components that make up an effective integrated digital marketing strategy.