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Social Media Practices to Expect in 2013

Social Media Practices to Expect in 2013 | SocialSizzlers | Scoop.it

Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.


It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees.
Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013.


Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...


Via Lauren Moss, Brian Yanish - MarketingHits.com
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Eliza Steely's comment, December 13, 2012 12:57 PM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
ThePinkSalmon's comment, December 13, 2012 11:44 PM
Very good indeed!
donhornsby's curator insight, December 14, 2012 6:23 AM

(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences."

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You Can Major in Social Media for College Now - Gizmodo

You Can Major in Social Media for College Now - Gizmodo | SocialSizzlers | Scoop.it
The Atlantic WireYou Can Major in Social Media for College NowGizmodoAs one of the first interdisciplinary majors in social media, it'll teach kids how to use social media better so that they can turn it into full-fledged careers.
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The myth of Twitter's power to self-correct

The myth of Twitter's power to self-correct | SocialSizzlers | Scoop.it
Twitter has been lauded for its capacity to crowdsource and uncover the "Truth." Mathias Crawford, a Fellow at Stanford University, says Twitter's self-correcting skills are vastly overstated and flawed.
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Using Social Media To Cover For Lack Of Original Thought - Onion Talks - Ep. 6

The world's most successful companies know that social media is a powerful marketing tool, and Cameron Hughes knows how to make social marketing even more effective...

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How to Calculate the Value of a Like

How to Calculate the Value of a Like | SocialSizzlers | Scoop.it
Do the math. (Always good to see efforts to quantify Social media.
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Add a Live Help Chat on Your Shopify Store [Installation Guide] - Offerchat

Add a Live Help Chat on Your Shopify Store [Installation Guide] - Offerchat | SocialSizzlers | Scoop.it

The Offerchat live help chat, a powerful sales tool designed to help online businesses increase their conversions and sales, is also very compatible with Shopify.

 

If you’re a business owner with a retail site on Shopify, installing the Offerchat widget is no sweat.

 

Since Shopify is one of the leading e-commerce platform in the web today and if you happen to be using it for your online store, we got you covered blow by blow on how to add the Offerchat fast and free live chat widget to your site and start converting more browsing shoppers into buying customers.

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Public Beta Release - Offerchat

Offerchat, a fast and free live chat for websites specifically designed to help businesses increase conversions and sales now on public beta.

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What is Important For Startups? Profit or Growth?

What is Important For Startups? Profit or Growth? | SocialSizzlers | Scoop.it
What is Important For Startups? Profit or Growth?

 

Most startups and investors I know don’t have unlimited funds, so the first question they should ask and do ask today, is “When is your company going to be profitable (self-sustaining)?”

 

The challenge is not to undermine growth by a blind focus on profits.

 

Interesting points and formula on how to maintain the profit vs. growth balance.

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Facebook Posts Get Half Their Reach Within 30 Minutes of Being Published

Facebook Posts Get Half Their Reach Within 30 Minutes of Being Published | SocialSizzlers | Scoop.it
A Facebook brand post will get half of its reach in the 30 minutes after it is published, according to updated data provided to MarketingCharts by Socialbakers.

 

Uh-oh!!

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How to Write Posts That Generate Traffic

How to Write Posts That Generate Traffic | SocialSizzlers | Scoop.it
Have you been wondering how to write posts that generate traffic? I know your pain. Writers and bloggers usually suffer from this fear of rejection, of not being able to lure the attention of readers.

 

Content creation and marketing is the current rave. Where do you get ideas for your blog or guest posts? How do you take your content writing to the next level? 

 

Let's count the ways..

 

For more: http://springrank.com/how-to-write-posts-that-generate-traffic/

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Peter Hadekel: Social media altering economy, society

Peter Hadekel: Social media altering economy, society | SocialSizzlers | Scoop.it
The rapid rise of social media such as Facebook and Twitter is not just a revolution in communications. It’s also giving people around the world vast and unprecedented power to effect change.
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Twitter Blog: The Final 2012 Presidential Debate

Twitter Blog: The Final 2012 Presidential Debate | SocialSizzlers | Scoop.it

Tonight, the presidential candidates came together for the last of the debates to discuss foreign policy. And while it was a busy evening with several events competing for viewers’ attention, the political conversation on Twitter remained strong with 6.5 million Tweets sent about the 90-minute debate this evening.

 

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How to Get Customers in 5 Days & Earn Big

How to Get Customers in 5 Days & Earn Big | SocialSizzlers | Scoop.it
Overview: This is a 6-step tutorial on how to get customers in less than a week even though you're business is still starting from the ground up.
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Don’t Forget The “Marketing” in Content Marketing

Don’t Forget The “Marketing” in Content Marketing | SocialSizzlers | Scoop.it
Tweet Tweet Do you know why your content marketing campaign is going to fail? It’s not because you can’t write great content… it’s actually because you don’t know how to promote it.
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12/12/12 Is Here: How to Celebrate the Century’s Last Repeating Date

12/12/12 Is Here: How to Celebrate the Century’s Last Repeating Date | SocialSizzlers | Scoop.it
For those who like to get a bit nerdy with their numbers, one of the century's most significant dates is approaching. Wednesday is 12/12/12, the last of the great repeating dates to occur in our lifetimes -- unless you're planning to live until Jan.
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Social vs. Search: Which Is the Winner?

Social vs. Search: Which Is the Winner? | SocialSizzlers | Scoop.it
Social Media - The differences between search and social media marketing are many, but both are essential in today's marketing. The trick is to know which to use when and how to combine ...
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Social Media

Social Media | SocialSizzlers | Scoop.it
Social Media Impact on the Smart Female Holiday Shopper Infographic (Social Media Intelligence Infographic: Women Holiday Shoppers us Social Media http://t.co/bc0TEl2b...)...
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Why You Should Add Live Chat to Your Website [Infographic] - Offerchat

Why You Should Add Live Chat to Your Website [Infographic] - Offerchat | SocialSizzlers | Scoop.it

A live help feature on a website available for shoppers and visitors to use when they’re stuck and have trouble finding their way or if they have a simple question is kind of an unwritten rule for online retail website owners.

 

However, many are still in the dark and have not yet done so. Or they’re just doubtful on shelling out money for a feature that they don’t consider very important because, after all, they have a phone number and an email displayed on the site.

 

But in the present world where almost instant communication and engagement is pretty much the norm, a live chat widget on your site could just be the one thing that’s missing.

 

Here’s an infographic that explains the importance of live chat on websites and why skeptics might want to consider having it:

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Why Online Retail Businesses Are Booming After Adding Live Chat - Offerchat

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Pricing Experiments You Might Not Know, But Can Learn From

Pricing Experiments You Might Not Know, But Can Learn From | SocialSizzlers | Scoop.it
Lots of entrepreneurs struggle with pricing. How much to charge? It's clear that the right price can make all the difference - too low and you miss out on profit; too high and you miss out on sales.
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Coke's Facebook Expert on How to Build a "Social" Brand - Patricia Sellers

Coke's Facebook Expert on How to Build a "Social" Brand - Patricia Sellers | SocialSizzlers | Scoop.it

   Coca-Cola is the biggest consumer brand on Facebook. At the Fortune Most Powerful Women Summit of 2012, Patricia Sellers interviewed Wendy Clark, SVP of  Integrated Marketing Communications and Capabilities at Coca-Cola. Below you can find a YouTube clip from that interview.

  And here are The 7 Rules for Building a Mega-brand in Social Media, as written by Wendy Clark in an email to Patricia Sellers:

 

1. Be share-worthy in everything you do;

2. Listen. Then respond authentically and humanly;

3. Think big. Start small. Scale fast;

4. Social is not a silver bullet. But social can make everything else better;

5. Content is the new currency. Create accordingly;

6. We might be shepherds, stewards and guardians of our brands, but we no longer control them;

7. Think of your constituents as storytellers.

 

Bonus Interview: Be Flawesome: http://bit.ly/QT3Nvy .

 


Via Peter Hoeve
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Google Casts a Big Shadow on Smaller Web Sites

Google Casts a Big Shadow on Smaller Web Sites | SocialSizzlers | Scoop.it
For Web sites that depend on their ranking in search results, Google’s secret — and frequently fluctuating — search algorithm can evoke a complex blend of admiration and fear.

 

“We’re living in Google’s world", an e-commerce website owner echoed ominously in this NY Times article. Is this what website operators, advertisers, online marketers, and digital entrepreneurs the world over feel??

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30 ways to promote your blog [infographic] - Holy Kaw!

An infographic on how to promote your unique content in the form of blogs to get better traffic, fame (notoriety if you want), and achieving your business or professional goals. 

 

"It's not about blogging more, it's about promoting more".

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Stop Trying to Game Facebook’s Edgerank

Stop Trying to Game Facebook’s Edgerank | SocialSizzlers | Scoop.it
Changes in Facebook’s Edgerank algorithm have many businesses upset. But there is a way to succeed at Facebook: content.
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How to Find the Best Amazon Keywords | SpringRank

How to Find the Best Amazon Keywords | SpringRank | SocialSizzlers | Scoop.it
Overview: The how to find the best amazon keywords tutorial is a no-fluff guide to earning money through Amazon.

 

This practical step-by-step walkthrough is a revelation on how to get found by willing buyers online by creating reviews that has the highest potential on getting into the front page of search engine results.

 

The key is to master finding the most profitable Amazon keywords by using Amazon Top Seller List, Google Instant and Google Insights. It’s the only way you can find customers willing to buy the products you’re spending time to write reviews on.

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