A live help feature on a website available for shoppers and visitors to use when they’re stuck and have trouble finding their way or if they have a simple question is kind of an unwritten rule for online retail website owners.
However, many are still in the dark and have not yet done so. Or they’re just doubtful on shelling out money for a feature that they don’t consider very important because, after all, they have a phone number and an email displayed on the site.
But in the present world where almost instant communication and engagement is pretty much the norm, a live chat widget on your site could just be the one thing that’s missing.
Here’s an infographic that explains the importance of live chat on websites and why skeptics might want to consider having it: