Outsourcing customer service is adapted by 12% of U.S. companies. Due to our seemingly infinite interconnectivity, outsourcing of work globally came as a result. It is not uncommon for a company or an entrepreneur today to have workers outsourced (most of them off-shore), in fact, it is considered a necessity for various reasons although sentiments largely differ. So, why the stress? And how can a you un-stress like a boss?
Previously, I emphasized the points businessesnd marketers should aim for when building a brand be it a personal brand or a company brand. This time, let’s talk about a very important element in brand building which, I dauntlessly say, is the element that will decide the effectiveness or ineffectiveness of the brand building strategies you’ll adapt later on to win the hearts of customers.
Cheby LaBrague's insight:
The second installation to How to Build a Better Brand in 2013. This article lays out in detail how one establishes a brand voice that sets itself apart from the rest of the competition whether one is building a personal brand or a company brand.
In a recent informal MarketingProfs poll, marketers named Google+ their most hated social network. As a marketer who likes Google+, I decided to share four reasons I like Google+ (and why you should, too).
Do you engage with brands on social media? If you do, what are your expectations? Now that everyone – and every brand – is expected to be a player in the social media game, which brands really surprise and exceed expectations?
Content - Content has always been, and will always be, the very foundation of marketing. Yet we are challenged with meeting the constant demand for consistently compelling content. These tactics will help ...
Cheby LaBrague's insight:
Nice tips for all of us content makers in the web.
While the origins of social media can be traced back to the late 1970s, the medium didn’t really begin to develop until 1993, with the world wide web.
From here, we never looked back. But even as far as 2006 social media was predominately a text-based pursuit. So what’s changed since?
The global domination of YouTube, the rise of Pinterest and the success of Instagram has made social media an increasingly visual platform. And with good reason: users are far more likely to engage with brands who post images and video, and, subsequently, both Facebook and Twitter have taken steps to better-incorporate this content into their channels over the past twelve months.
This infographic takes a closer look at how the shift to a visual social world has developed, and includes six tips for brands on how to use these tools to bolster their marketing strategy.