Many businesses have second thoughts about joining the social media world because they are afraid of the potential for negative comments.
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Scooped by Cheby LaBrague onto SocialSizzlers |
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Skip the learning curve and read about the most important things to consider when hiring virtual assistants in the Philippines.
Full article here: http://bit.ly/10xXNbO Delete the scoop?
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Social Media - If time spent online in the US via personal computers were compressed into one hour, 16 minutes of it, or 27%, would be spent on social networking and forums, according ...
Cheby LaBrague's insight:
Numbers and stats one needs to know for optimum social media exposure. Delete the scoop?
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Ideas for how you can share your brand personality and connect with followers on sites like Facebook and Twitter. Delete the scoop?
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Content - Content has always been, and will always be, the very foundation of marketing. Yet we are challenged with meeting the constant demand for consistently compelling content. These tactics will help ...
Cheby LaBrague's insight:
Nice tips for all of us content makers in the web. Delete the scoop?
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You? What's your business goal?
Cheby LaBrague's insight:
T R U E ! Delete the scoop?
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Social Media - Often, the best way to reach a huge goal is to break it down into small, less intimidating goals. To help businesses tackle the daunting task of developing a social ... Delete the scoop?
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While the origins of social media can be traced back to the late 1970s, the medium didn’t really begin to develop until 1993, with the world wide web. From here, we never looked back. But even as far as 2006 social media was predominately a text-based pursuit. So what’s changed since?
The global domination of YouTube, the rise of Pinterest and the success of Instagram has made social media an increasingly visual platform. And with good reason: users are far more likely to engage with brands who post images and video, and, subsequently, both Facebook and Twitter have taken steps to better-incorporate this content into their channels over the past twelve months.
This infographic takes a closer look at how the shift to a visual social world has developed, and includes six tips for brands on how to use these tools to bolster their marketing strategy. Via Lauren Moss, Wallet Digital Delete the scoop?
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Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities. It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees. Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media... Via Lauren Moss, Brian Yanish - MarketingHits.com 
Eliza Steely's comment,
December 13, 2012 12:57 PM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
donhornsby's curator insight,
December 14, 2012 6:23 AM
(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences." Delete the scoop?
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The Atlantic WireYou Can Major in Social Media for College NowGizmodoAs one of the first interdisciplinary majors in social media, it'll teach kids how to use social media better so that they can turn it into full-fledged careers.
Cheby LaBrague's insight:
You don't say... Delete the scoop?
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Twitter has been lauded for its capacity to crowdsource and uncover the "Truth." Mathias Crawford, a Fellow at Stanford University, says Twitter's self-correcting skills are vastly overstated and flawed. Delete the scoop?
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The world's most successful companies know that social media is a powerful marketing tool, and Cameron Hughes knows how to make social marketing even more effective... Delete the scoop?
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Do the math. (Always good to see efforts to quantify Social media. Delete the scoop?
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The Offerchat live help chat, a powerful sales tool designed to help online businesses increase their conversions and sales, is also very compatible with Shopify.
If you’re a business owner with a retail site on Shopify, installing the Offerchat widget is no sweat.
Since Shopify is one of the leading e-commerce platform in the web today and if you happen to be using it for your online store, we got you covered blow by blow on how to add the Offerchat fast and free live chat widget to your site and start converting more browsing shoppers into buying customers. Delete the scoop?
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Likeable founder Dave Kerpen personally responds to thousands of Tweets, emails, and messages every day. Crazy, or genius?
Cheby LaBrague's insight:
I think the tips here are the only social media moves that really work. Because they're all about being a real person on social networks. Delete the scoop?
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Outsourcing customer service is adapted by 12% of U.S. companies. Due to our seemingly infinite interconnectivity, outsourcing of work globally came as a result. It is not uncommon for a company or an entrepreneur today to have workers outsourced (most of them off-shore), in fact, it is considered a necessity for various reasons although sentiments largely differ. So, why the stress? And how can a you un-stress like a boss? Full article >> http://bit.ly/ZBbx5k Delete the scoop?
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The new design focuses on larger images and emphasizing content from friends and brands people like. Delete the scoop?
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Take the pain out of adding images to your brand's social media accounts by following this easy guide to sizing images.Get the latest blog articles on...
Cheby LaBrague's insight:
Must-have reference for the most of us. ;) Delete the scoop?
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How to Put a Golden Voice to Your Brand (Or the Most Effective Approach to Developing a Brand Voice)
Previously, I emphasized the points businessesnd marketers should aim for when building a brand be it a personal brand or a company brand. This time, let’s talk about a very important element in brand building which, I dauntlessly say, is the element that will decide the effectiveness or ineffectiveness of the brand building strategies you’ll adapt later on to win the hearts of customers.
Cheby LaBrague's insight:
The second installation to How to Build a Better Brand in 2013. This article lays out in detail how one establishes a brand voice that sets itself apart from the rest of the competition whether one is building a personal brand or a company brand.
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The mobile social web continued to evolve and mature and is still transforming our popular culture and media consumption habits.
Cheby LaBrague's insight:
There's nothing new. No new angle. Everything here have been a trend eons ago. So last year. BAH! Delete the scoop?
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For many of us, multitasking is part of everyday life: Tweeting, evaluating a revolutionary business startup and preparing a sandwich all in the same minute comes as second nature.
Cheby LaBrague's insight:
F.O.C.U.S. Delete the scoop?
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Tweet Tweet Do you know why your content marketing campaign is going to fail? It’s not because you can’t write great content… it’s actually because you don’t know how to promote it. Delete the scoop?
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For those who like to get a bit nerdy with their numbers, one of the century's most significant dates is approaching. Wednesday is 12/12/12, the last of the great repeating dates to occur in our lifetimes -- unless you're planning to live until Jan. Delete the scoop?
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Social Media - The differences between search and social media marketing are many, but both are essential in today's marketing. The trick is to know which to use when and how to combine ... Delete the scoop?
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Social Media Impact on the Smart Female Holiday Shopper Infographic (Social Media Intelligence Infographic: Women Holiday Shoppers us Social Media http://t.co/bc0TEl2b...)... Delete the scoop?
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A live help feature on a website available for shoppers and visitors to use when they’re stuck and have trouble finding their way or if they have a simple question is kind of an unwritten rule for online retail website owners.
However, many are still in the dark and have not yet done so. Or they’re just doubtful on shelling out money for a feature that they don’t consider very important because, after all, they have a phone number and an email displayed on the site.
But in the present world where almost instant communication and engagement is pretty much the norm, a live chat widget on your site could just be the one thing that’s missing.
Here’s an infographic that explains the importance of live chat on websites and why skeptics might want to consider having it: Delete the scoop?
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