B2B Social Selling
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Aftermath of cold calling

Do you know how much a B2B prospect costs you before entering the meeting room ?
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B2B Social Selling
How to Use Social Media to Generate Sales
Curated by Sergey Gusarov
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Study: 78% Of Salespeople Using Social Media Outsell Their Peers

Study: 78% Of Salespeople Using Social Media Outsell Their Peers | B2B Social Selling | Scoop.it
When Jim Keenan, the social sales specialist, describes his work today, he’ll tell you that he’s “ushering salespeople from the old world into the social world” - the cold calling world to the Twitter world, the salespeople who call prospects incessantly...
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How to use Social Selling to shorten your sales cycle and generate more sales.

How to use Social Selling to shorten your sales cycle and generate more sales. | B2B Social Selling | Scoop.it
A comprehensive 5 Step Guide on how to incorporate social into your sales process.
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Linkedin INFOGRAPHIC - How to Use Linkedin

Linkedin INFOGRAPHIC - How to Use Linkedin | B2B Social Selling | Scoop.it
Linkedin INFOGRAPHIC - How to Use Linkedin
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5 Killer LinkedIn Tips You've Never Heard Before.

5 Killer LinkedIn Tips You've Never Heard Before. | B2B Social Selling | Scoop.it
Over the years I've read countless LinkedIn blogs but have usually been less than impressed with the quality of tips. I've concluded that there are lots of tipsters out there who re-cycle the same ...
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Proof that Social Media Drives Sales! [Research] | Heidi Cohen

Proof that Social Media Drives Sales! [Research] | Heidi Cohen | B2B Social Selling | Scoop.it
Social media drives sales. This isn’t a finger in the air, “I think social media contributes to our business,” concept that’s difficult to quantify.
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LinkedIn Is Social Network of Choice for Financial Professionals - eMarketer

LinkedIn Is Social Network of Choice for Financial Professionals - eMarketer | B2B Social Selling | Scoop.it
LinkedIn has served as a useful tool for US financial professionals, who use the social network more than any other for business purposes.
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SocialSellsB2B: How SMEs are using Twitter. This might surprise you!

SocialSellsB2B: How SMEs are using Twitter. This might surprise you! | B2B Social Selling | Scoop.it


While working on the subject of how SMEs use social media I took the liberty to run a little research of my own, taking a look at some IT companies that I found on LinkedIn.

The results were surprising, even for myself.


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Social Selling: Facts and Stats

Social Selling is an innovative technique of identifying and engaging prospects on Social Media
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Social Selling In Numbers

Social Selling In Numbers | B2B Social Selling | Scoop.it

Using Social Media for B2b Sales: Useful Statistics and Numbers [Infographic]

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Social Selling by Comparison

Social Selling by Comparison | B2B Social Selling | Scoop.it

Social Selling vs Email Marketing and Telemarketing [INFOGRAPHIC]

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Why B2B Brands Must Invest In Social Media In 2013 [INFOGRAPHIC] - AllTwitter

Why B2B Brands Must Invest In Social Media In 2013 [INFOGRAPHIC] - AllTwitter | B2B Social Selling | Scoop.it
Why B2B Brands Must Invest In Social Media In 2013 [INFOGRAPHIC]
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Aftermath of cold calling

Do you know how much a B2B prospect costs you before entering the meeting room ?
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How Social Is B2B? [INFOGRAPHIC]

How Social Is B2B? [INFOGRAPHIC] | B2B Social Selling | Scoop.it

Did you know that 61 percent of U.S. marketers use social media to increase their lead generation?

 

While the business to consumer (B2C) side of social media is both proven and well established, business to business (B2B) social marketing has been a harder sell. But the effort is paying off. A recent Business.com study showed that 55 percent of B2B survey respondents search for information using social media, and IBM reported an incredible 400 percent increase in sales in a single quarter after implementing a pilot program of social selling.

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The LinkedIn Guide to Personalized Content Creation

The LinkedIn Guide to Personalized Content Creation | B2B Social Selling | Scoop.it
LinkedIn is already a powerful content marketing platform. Little by little, the social network for professionals is becoming a personalized content creation hub. Learn more about why this has majo...
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What Makes A Successful Social Media Campaign? [INFOGRAPHIC] - AllTwitter

What Makes A Successful Social Media Campaign? [INFOGRAPHIC] - AllTwitter | B2B Social Selling | Scoop.it
What Makes A Successful Social Media Campaign? [INFOGRAPHIC]
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5 Fabulous And FREE LinkedIn Apps

5 Fabulous And FREE LinkedIn Apps | B2B Social Selling | Scoop.it
Did you know that if you looked around for long enough on the web you'd eventually find fabulous mobile tools that will boost your LinkedIn productivity and prospects? Well now you don't have to go...
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5 Exceedingly Clever LinkedIn Hacks.

5 Exceedingly Clever LinkedIn Hacks. | B2B Social Selling | Scoop.it
Whether you are a job-seeker, trying to use LinkedIn to drive sales or just someone who likes to see all the angles, the following techniques will come in very handy and put you ahead of the compet...
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22 Facebook PR Secrets Every Community Manager Should Know

22 Facebook PR Secrets Every Community Manager Should Know | B2B Social Selling | Scoop.it
How can a brand rank in authenticity and pull some publicity out of its Facebook Page? With the right mix of art and science. Check out the latest top shelf insights, data, and tips designed for fashion forward thinking Facebook community managers.
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SocialSellsB2B: Social for SMEs. Best Practices Tip # 1. Post On a Regular Basis.

SocialSellsB2B: Social for SMEs. Best Practices Tip # 1. Post On a Regular Basis. | B2B Social Selling | Scoop.it
Sergey Gusarov's insight:

You'd probably heard that, but I'll say it again: One of the most important conditions for success in social is consistency.

Consistency is the key to everything. No matter how good your content is, it takes time for people to see it and acknowledge your accomplishments.

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Social Selling Guide

Social Selling Guide | B2B Social Selling | Scoop.it

A 3 step guide on using Social Selling to shorten your sales cycle and generate more sales.

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27 LinkedIn Tips: LinkedIn Best Practices for Entrepreneurs

27 LinkedIn Tips: LinkedIn Best Practices for Entrepreneurs | B2B Social Selling | Scoop.it
LinkedIn may be the best source of sales intelligence on the planet for finding and reaching out to a prospective customer.
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Social Selling on Paper.li

Social Selling on Paper.li | B2B Social Selling | Scoop.it

Regular updates on new developments, latest news, stats, best practices, and insight from the  experts.

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Making an Introduction: Cold Calling vs Social

Making an Introduction: Cold Calling vs Social | B2B Social Selling | Scoop.it
The difference between making an introduction via cold calling and social media
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Good insight on using Linkedin

Social Selling is the use of social networks to find and engage with decision makers. The BEST social network to empower social selling is LinkedIn.
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Using Social Media for B2B (INFOGRAPHIC)

Using Social Media for B2B (INFOGRAPHIC) | B2B Social Selling | Scoop.it

There is nothing better than facts and figures to get an idea about the immense potential of social media and how B2B marketers are tapping into it. This B2B social media infographic from Real Business Rescue lays out the case as to why B2B companies should be leveraging the opportunities that social media offers.

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