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WARNING: Text Message Marketing (SMS) Is Now “Illegal” | Digital Marketer

WARNING: Text Message Marketing (SMS) Is Now “Illegal” | Digital Marketer | Digital & Internet Marketing News | Scoop.it
Kimberly Castleberry's insight:

New SMS marketing laws are strict... and not strictly for the big boys. Check this out! 

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Instagram Turns Three; Shares 10 Favorite Moments - AllFacebook

Instagram Turns Three; Shares 10 Favorite Moments - AllFacebook | Digital & Internet Marketing News | Scoop.it
Happy third birthday to Instagram, which launched Oct. 6, 2010.
Kimberly Castleberry's insight:

Instagram's 3rd birthday has an odd feeling because in some regards that's a fair amount of stability and yet because the platform has recently gotten such big press, it really feels newer than this. Check out some of the most popular moments on Instagram.

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Facebook Advertising Overhaul Continues With Rollout Of Objective-Based Ad Buying And Reporting - AllFacebook

Facebook Advertising Overhaul Continues With Rollout Of Objective-Based Ad Buying And Reporting - AllFacebook | Digital & Internet Marketing News | Scoop.it
Facebook’s overhaul of its advertising products continued at full-throttle with Tuesday’s announcement that the social network is shifting to a model that it calls “objective-based ad buying and reporting,” putting the emphasis for advertisers on...
Kimberly Castleberry's insight:

More changes to the Facebook Ads system... definitely something to keep an eye on if you use PPC. 

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The 10 Most Useful Buffer Features for a More Powerful Social Media Presence - - The Buffer Blog

The 10 Most Useful Buffer Features for a More Powerful Social Media Presence - - The Buffer Blog | Digital & Internet Marketing News | Scoop.it
When Joel started Buffer, its aim was to help you schedule Twitter updates for smarter sharing. It’s come a long way since then, and now we have lots of features to help you improve your social media presence across a whole bunch of networks.
Kimberly Castleberry's insight:

There's some hidden gems inside Buffer app. Even if you think you're using it to its fullest, be sure to check this out because you might learn a new idea!

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Google's Hummingbird Update And The Implications For Video SEO

Google's Hummingbird Update And The Implications For Video SEO | Digital & Internet Marketing News | Scoop.it
Google have changed the way they return results ton users with their new Hummingbird algorithm update. We take a look at the implications for Video SEO.
Kimberly Castleberry's insight:

A good look at some of the mindset around Google that shifted with the recent SEO update. Even if you don't use video this is a really useful post. 

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Using the Right Option to Connect on LinkedIn - http://rightmixtech.com

Using the Right Option to Connect on LinkedIn - http://rightmixtech.com | Digital & Internet Marketing News | Scoop.it
LinkedIn does not allow you to connect with someone unless you are associated with them in some way. Using the right option to connect on LinkedIn will save you a lot of angst later.
Kimberly Castleberry's insight:

I've sometimes found it confusing to know which is the best option to use, when needing to specify "how I know someone" on LinkedIn, when connecting. This little post will help clarify your best options. 

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Donna Merrill's curator insight, August 18, 2013 4:38 PM

Just recently got back into LinkedIn.  Wow...what changes just in a few months. 

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The URL Shorteners that will get you the Most (or Least) ReTweets | Dan Zarrella

The URL Shorteners that will get you the Most (or Least) ReTweets | Dan Zarrella | Digital & Internet Marketing News | Scoop.it
We know that most ReTweets contain a link, but there are hundreds of different URL shortening services available to help you save space with that link. I
Kimberly Castleberry's insight:

There's some interesting data that points out that it actually DOES matter which URL shortener you use if you wante retweeted on twitter. Fascinating stuff. 

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Ileane Smith's comment, August 5, 2013 8:49 AM
I wonder if he updated this info because goo.gl isn't included.
Kimberly Castleberry's comment, August 5, 2013 8:19 PM
I noticed that as well Ileane and I'm not sure why. Would be interesting to know.
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The 10 Biggest Facebook Marketing Blunders in 2013

The 10 Biggest Facebook Marketing Blunders in 2013 | Digital & Internet Marketing News | Scoop.it
Facebook marketing is one of the best forms of social media marketing in 2013. This might be so because of the sheer number of users that engage and interact wi
Kimberly Castleberry's insight:

Are you committing these Facebook Marketing sins? I suggest you check this post and make sure you're not because too many businesses sure are! Don't get caught in the dark!

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Fabianna Alexander's curator insight, August 4, 2013 7:29 PM

This article is a must read for all brands who use Facebook. Ensure that you are not guilty of these blunders to make the best of your marketing efforts. 

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Getting the Most from Your Design Investment

Getting the Most from Your Design Investment | Digital & Internet Marketing News | Scoop.it
There are as many ways to develop good creative as there are people in this world. When it comes to getting good work done under the pressures of business, budgets and ever-tighter deadlines,...
Kimberly Castleberry's insight:

In a prior post we talked about what we expect pricing to run for certain things. This post then takes on the question of how to get the most bang for your buck. This talks about things such as decisiveness, picking a great developer, and having your decision makers organized so that you do not tie up development money with wasted hours. Good list!

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May Traffic and Income Report - $7,093.52 - Pinch of Yum

May Traffic and Income Report - $7,093.52 - Pinch of Yum | Digital & Internet Marketing News | Scoop.it
Hiya! Bjork here, sending you greetings from Three Lakes, Wisconsin. Lindsay and I are here at a cabin for the week spending some quality time with her family after spending the year in the Philippines.
Kimberly Castleberry's insight:

Here's an impressive earnings report from a non-IM-niche blog that is really rocking it. There's a lot of good tips in this post regardless of your niche so don't miss this one! 

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What keeps you from making your mark? - Schaefer Marketing Solutions: We Help Businesses {grow}

What keeps you from making your mark? - Schaefer Marketing Solutions: We Help Businesses {grow} | Digital & Internet Marketing News | Scoop.it
A childhood humiliation secretly held the author back in life. A journey toward making your mark in life.
Kimberly Castleberry's insight:

Here's a powerful story that will make you think about your business progress in a different light. A refreshing read!

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How to write a B2B case study to prove how your product or service helped your client

How to write a B2B case study to prove how your product or service helped your client | Digital & Internet Marketing News | Scoop.it
One of the best ways to win new business with prospective clients is to create compelling case studies to prove how your product or service has helped your past clients.
Kimberly Castleberry's insight:

Lately I've been reading a lot of case studies and considering doing my own. Although this post is an easy read, I like that it gives me a quick check list to make sure I get all of the right things into a case study. This is definitely one for the bookmarks. 

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What’s The Best Way To Capture Email Addresses? : Web Video University Blog

What’s The Best Way To Capture Email Addresses? : Web Video University Blog | Digital & Internet Marketing News | Scoop.it
Kimberly Castleberry's insight:

Dave's got some real no-nonsense statistics on the optin rates for popup, footer pop and sidebar optins. It's a quick read but good to understand how these stats are fairing today.  As I've mentioned before, I use WPSubscribers plugin for most of my popup/footerpop/sidebar optin forms on my WP site. 

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If you spend nights in front of a computer screen, F.lux is the best thing you’ll ever come across

If you spend nights in front of a computer screen, F.lux is the best thing you’ll ever come across | Digital & Internet Marketing News | Scoop.it
I discovered F.lux earlier this year, and it has changed how I work. F.lux is a program that sits quietly on your Mac, Windows or Linux computer removing the blue light emitted by ...
Kimberly Castleberry's insight:

If you're a digital marketer, there's a good chance that screen exposure is making it hard for you to sleep in the evenings. And it's rough on your eyes. Flux just got an update and if you haven't used it before you really should check it out. 

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Hootlet Is No Longer Just A Link-Sharing Extension - SocialTimes

Hootlet Is No Longer Just A Link-Sharing Extension - SocialTimes | Digital & Internet Marketing News | Scoop.it
Hootlet, Hootsuite’s browser extension for Chrome, has just received some serious updates. Sharing web-content with your friends and followers is now easier and more convenient than it’s ever been.
Kimberly Castleberry's insight:

The Crome version of Hootlet has just gotten a LOT more powerful. I'd love to see the Firefox version catch up but FF restricts add-ons in certain ways for security and so that's not likely at this time. 

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Here’s What a Pinterest Ad Looks Like

Here’s What a Pinterest Ad Looks Like | Digital & Internet Marketing News | Scoop.it
Pinterest today started its preannounced test of "promoted pins," a.k.a. the first-ever revenue-generating product for the company valued at $2.5 billion.
Kimberly Castleberry's insight:

Check out the new (very subtle) Pinterest Ads! 

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Note Taking Styles Compared: Evernote vs Plain Text vs Pen and Paper

Note Taking Styles Compared: Evernote vs Plain Text vs Pen and Paper | Digital & Internet Marketing News | Scoop.it
You have about a billion options for notes apps on your computer and your smartphone. Picking one that works for you is surprisingly tough, and chances are that none of them are going to perfectly fit your needs.
Kimberly Castleberry's insight:

A great review of your notetaking options and some suggestions about which one may be best for you. In todays digital world it's tempting to be all digital but many marketers find it most effective to start with a pen and paper and later take a quick photo to put it into evernote for safe keeping. 

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Facebook Just Killed A Privacy Setting, So It's A Good Time To Do Your Own Checkup

Facebook Just Killed A Privacy Setting, So It's A Good Time To Do Your Own Checkup | Digital & Internet Marketing News | Scoop.it
Facebook just eliminated your ability to block people from searching for you by name. Here's a guide for tweaking what's left.
Kimberly Castleberry's insight:

I'm less than thrilled by this since it was the ony way to stop spammers from scraping email addresses and then figuring out who you are. 

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10 Pinterest Mavens Every Marketer Should Follow

10 Pinterest Mavens Every Marketer Should Follow | Digital & Internet Marketing News | Scoop.it
Blog post at Rebekah Radice : If you spend time marketing your business, making connections with quality Pinterest users is an excellent way to create synergistic relatio[..]
Kimberly Castleberry's insight:

If you enjoy social media and modeling after peple who are "doing it right", then you can't go wrong following these top gals! 

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How Writing Amazing Emails Can Further Your Career

How Writing Amazing Emails Can Further Your Career | Digital & Internet Marketing News | Scoop.it
Don’t worry email isn’t dead or even old-fashioned yet, whatever the naysayers might be predicting.
Kimberly Castleberry's insight:

Email is actually a skill that can make or break your job hunt, promotion results, and landing that new client. It may sound "old fashioned" in this day and age of Facebook, but being very good at email is something you need to not forget. Here's some great tips to make sure you manage your email well and convey things clearly for the other party. 

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10 Social Media Best Practices for Brand Engagement

10 Social Media Best Practices for Brand Engagement | Digital & Internet Marketing News | Scoop.it
Salesforce Marketing Cloud engages with their community Social media allows you to directly connect with your customers, prospects, and brand representatives about everything from products to challenges.
Kimberly Castleberry's insight:

Want to build community engagement for your brand or business? Look no further than this post from Salesforce with some useful and important ways you can help you not only solidify your brand in their mind but encourage them to respond to you as well. Tip: Follow their link to download that social media playbook, you'll likely find it really useful. 

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How Much Should A Website Cost?

How Much Should A Website Cost? | Digital & Internet Marketing News | Scoop.it
It's a fair question; after all, you've got to make smart investments in your business and you can't jump into a project blindly.
Kimberly Castleberry's insight:

One of the best articles I've read on the elements that go into website development pricing and what you should expect in those given price brackets. 

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Steve Jobs: The Least Disruptive Entrepreneur Ever

Steve Jobs: The Least Disruptive Entrepreneur Ever | Digital & Internet Marketing News | Scoop.it
What I learned from Ashton Kutcher about Apple's late founder.
Kimberly Castleberry's insight:

While lots of great inventions come through disruption... some of the most iconic names are not disrupters but actually "fixers". Find out what I mean by checking out this insightful post about something unexpected that can be learned from the new movie about Steve Jobs. 

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11 Simple Ways To Improve Your Bounce Rate [Infographic]

11 Simple Ways To Improve Your Bounce Rate [Infographic] | Digital & Internet Marketing News | Scoop.it
Kimberly Castleberry's insight:

This info graphic gives some good tips for reducing your website bounce rate while also sharing what average bounce rate is. Keep in mind there is a lot of variance between industries (and niches) but these are just some good ideas. I gave Adrienne some feedback in the comments so be sure to check out my reply there as well. 

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25 Signs You're a Social Media Tool Bag | The Marketing Nut

25 Signs You're a Social Media Tool Bag | The Marketing Nut | Digital & Internet Marketing News | Scoop.it
We've all seen them. The people who preach all day about quality over quantity and relationships yet they buy followers, fans and tweet 500-1000 auto tweets a day.
Kimberly Castleberry's insight:

Here's 25 great points that will help you seperate the social media pros from the social media joksters! Pam lists 25 things that notoriously trip up social media users and create a "look" of social media success without any of the underpinnings of that being the case. Be sure to be on the lookout for these! 

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