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Google Wants To Build The Ultimate Personal Assistant | TechCrunch

Google Wants To Build The Ultimate Personal Assistant | TechCrunch | Digital & Internet Marketing News | Scoop.it
Google Search is changing rapidly. Given the company's love of small, rapid-fire updates, its sometimes hard to keep track of where the company is going, but..
Kimberly Castleberry's insight:

Where is Google going in 2014 and beyond? Into the reaml of improving all the little tasks in your life, that's where!

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20 really cool and creative error 404 pages

Get inspiration to your next 404 error page here. 20 really cool and creative error 404 pages. And remember to do some SEO work for your 404 page too.
Kimberly Castleberry's insight:

Here's some really fun and creative 404 pages to not only get your creative juices flowing... but also help you realize how you can turn this "failed" page into a brand builder. 

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You Won’t Finish This Article

You Won’t Finish This Article | Digital & Internet Marketing News | Scoop.it
I’m going to keep this brief, because you’re not going to stick around for long. I’ve already lost a bunch of you. For every 161 people who landed on this page, about 61 of you—38 percent—are already gone.
Kimberly Castleberry's insight:

Stop and read this... seriously. While it starts out as a real fun post, there's some really serious statistics in here. I'm fascinated by the percentage of people that will social share an article without reading it. Reminds me of that prior article I shared, about Twitter being full of un-read articles...hmmmm. There's more in the post too... definitely worth a read.

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Lighting Fires, Trust and Buying Old Tools

Lighting Fires, Trust and Buying Old Tools | Digital & Internet Marketing News | Scoop.it

Last week I Facebook messaged Frederick Nijm, one of the founders of Addoway.com, and told him I was planning to write an blog post about the topic of "Trust" and asked him to give me a little guidance

Kimberly Castleberry's insight:

"Trust online is value".... This is a really great article that picks up some really important quotes from Frederick Nijm that will remind you why we do the things we do in social branding and positioning. 

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7 Web Marketing Trends in 2014 – Bosmol - Social Media & Web 2.0 Internet Marketing News

7 Web Marketing Trends in 2014 – Bosmol - Social Media & Web 2.0 Internet Marketing News | Digital & Internet Marketing News | Scoop.it

Web marketing is becoming increasingly important for all businesses. 25% of all advertising will be web-based by 2015. As a result, it is a good idea for marketers to have a grasp on what is currently working and what is likely to work in the future.

Kimberly Castleberry's insight:

What trends are on the horizon for 2014? This post talks about a lot of the things that are going to lead digital marketing this year. Good overview.

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Marissa Mayer Reveals the Future of Yahoo Advertising

Marissa Mayer Reveals the Future of Yahoo Advertising | Digital & Internet Marketing News | Scoop.it
Yahoo's ambitions in the advertising world are becoming clearer, and they include competing with the titans of online marketing.

Via massimo facchinetti
Kimberly Castleberry's insight:

A very bold initiative from Yahoo CEO, Melissa Mayer, to improve the companies advertising products and (hopefully) improve on a falling advertising revenue number. 

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How We Boosted Conversions by 230% with a Headline Redesign

How We Boosted Conversions by 230% with a Headline Redesign | Digital & Internet Marketing News | Scoop.it
Changing not the headline, but the image around the headline, doubled our conversion. Here's what you can replicate.
Kimberly Castleberry's insight:

When designing optins, squeeze pages and calls to action, the simple tips in this post could mean huge gains for you! 

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New in Snapchat: Replay and filters

New in Snapchat: Replay and filters | Digital & Internet Marketing News | Scoop.it
Snapchat recently released comprehensive lift to its iOS and Android apps, allowing it to gain update to replay images along with many fresh filters. The later has ‘smart’ covers that touts of capturing time, temperature and also speed.
Kimberly Castleberry's insight:

Some neat changes are afoot for Snapchat... check out this useful summary. 

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Lori Wilk's curator insight, December 28, 2013 2:20 PM

Can we keep up with all the trends and changes?

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Our 13 favourite Windows Phone apps of 2013

Our 13 favourite Windows Phone apps of 2013 | Digital & Internet Marketing News | Scoop.it
It’s cold, it’s dark and it tastes like mince pies: that’s right, it’s the season of end of year lists! But never mind your Albums of the Year or your Top Ten Books or the Best TV Moments of 2013 – our list tops ‘em all.
Kimberly Castleberry's insight:

13 of this year's best Windows mobile apps courtesy of @Nokia ... this is a fun list if you're a Windows phone user! 

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5 Top Photo Editing Apps for Android and iOS

5 Top Photo Editing Apps for Android and iOS | Digital & Internet Marketing News | Scoop.it
Smart phones these days are now offering top of the line image processing power with enhanced camera lenses. these are so good that they can give a direct challenge to some of the best point and shoot cameras out in the market.
Kimberly Castleberry's insight:

I've used pixlr express for a long time and now that snapseed is available I often use it AFTER using snapseed. There's times I'll pass an image through 3 different apps before sending it to it's destination. It makes for amusing workflows. 

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5 steps for a successful start on Empire Avenue!

5 steps for a successful start on Empire Avenue! | Digital & Internet Marketing News | Scoop.it
Welcome to Empire Avenue! When you read this, you probably just started. You might have already created an account (by following the 'Getting Started' Procedure), or you may be looking for help get...
Kimberly Castleberry's insight:

Here's another useful little guide for helping you get started on Empire Avenue. It contains things not in Michaels guide... including some things I wish I knew before I made a couple newbie mistakes!

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Arth iSoft's comment, December 20, 2013 4:03 AM
Nice post..
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Flickr redesigns photo embedding on the Web [update]

Flickr redesigns photo embedding on the Web [update] | Digital & Internet Marketing News | Scoop.it
Yahoo’s Flickr is playing catch-up with the launch of a new Web embedding feature that lets users embed full-bleed photos with links back to their Flickr accounts.

Update: An ...
Kimberly Castleberry's insight:

First came Instagram embeds.... now Flickr joins the fun with new tools to let you embed your flickr images in your blog/etc. 

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Seth's Blog: Eight email failures (and questions for those that want to do better)

Seth's Blog: Eight email failures (and questions for those that want to do better) | Digital & Internet Marketing News | Scoop.it
A friend sent out an email blast (I hate that word, for good reason) to his ample address book to promote a new project and got a lot of blowback for it. He asked me for my feedback... Just because...
Kimberly Castleberry's insight:

Here's 8 super-common mistakes the email marketers make that get them labeled as "yucky marketers" rather than "brands we love". 

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The decay and fall of guest blogging for SEO

The decay and fall of guest blogging for SEO | Digital & Internet Marketing News | Scoop.it
Okay, I'm calling it: if you're using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it's become a more and more spammy practice, and if you're doin...
Kimberly Castleberry's insight:

Still highly valuable for natural brand building and authority branding.... guest blogging has long been a staple of marketing online. Todays news really only hits the spammers and link builders and does little to affect who will or will not be invited to blog on high quality blogs that showcase their efforts (because those efforts serve the blogs community). 

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Why So Many Tech Founders Who Are Jerks Become Insanely Rich And Successful

Why So Many Tech Founders Who Are Jerks Become Insanely Rich And Successful | Digital & Internet Marketing News | Scoop.it
"Sometimes, assholes create great businesses."
Kimberly Castleberry's insight:

Do jerkfaces make the best CEOs? Does building a world-rocking business require the same guts and gas that let many of the top CEOs tell the world to F'off if they don't want to do things their way? While, since is passing, it's harder to speak poorly of Steve Jobs, he was, without a doubt, a classic a-hole at times... yet he changed an industry.  Some real interesting discussion.

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This Famous Google Exec Quit His Job To Work In China - And He's Been Totally Blown Away By What He Found - Business insider

This Famous Google Exec Quit His Job To Work In China - And He's Been Totally Blown Away By What He Found - Business insider | Digital & Internet Marketing News | Scoop.it
For years, Hugo Barra was one of the most visible executives at Google. He was a product manager for its Android team. Every year at Google's biggest conference,
Kimberly Castleberry's insight:

Generally I don't follow the comings and goings of various tech types... but this particular post shares some really amazing statistics. Even if you could care less about Google, have a look at what's on the economic horizon

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The Step- by- Step Formula I use to Create Killer Traffic to My Blog Posts - Omaginarium

The Step- by- Step Formula I use to Create Killer Traffic to My Blog Posts - Omaginarium | Digital & Internet Marketing News | Scoop.it
So you’ve created an amazing blog post, some of the best content to hit your website yet, hit the publish button, and then waited for the traffic to start pouring in to see your brilliant creation. Unfortunately, all you heard were crickets.
Kimberly Castleberry's insight:

This is it the kind of posts I LOVE to come across! They break down what strategies are being super effective for someone and showcase all the vital points. This is one to bookmark! 

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What will paid search look like in 2014?

What will paid search look like in 2014? | Digital & Internet Marketing News | Scoop.it

In the paid search world, 2013 was as busy at it gets. Major changes to Google included the Enhanced Campaigns migration and rise of Product Listing Ads (PLAs) not to mention the maturing of Facebook as an advertising platform.


Via Kamal Bennani
Kimberly Castleberry's insight:

In the paid search world, 2013 was as busy at it gets. Major changes to Google included the Enhanced Campaigns migration and rise of Product Listing Ads (PLAs) not to mention the maturing of Facebook as an advertising platform.

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A New Era For Entrepreneurs And Startups Has Begun

A New Era For Entrepreneurs And Startups Has Begun | Digital & Internet Marketing News | Scoop.it
There is additional encouraging news for aspiring entrepreneurs on many fronts, just in case you are thinking about joining the existing ranks.

Via Suzen Pettit
Kimberly Castleberry's insight:

If you're building a business today - and particularly if you're leveraging digital technology - you're in the right time at the right place today, according to Forbes!

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Suzen Pettit's curator insight, December 30, 2013 11:29 AM

This is a great article that efficiently showcases the changes happening in todays small business world; a must read if you're an entrepreneur wanting to make your mark in the market.

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Online Image - Why you can’t just fake it ‘til you make it

Online Image - Why you can’t just fake it ‘til you make it | Digital & Internet Marketing News | Scoop.it
Here are some tips to be sure your online image delivers the desired results, putting the best version of your image out there, without ringing hollow.
Kimberly Castleberry's insight:

Do you agree with this? Should image match expectation and desired goal or should image match the present state of the business? I'd love to hear your thoughts. 

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Rescooped by Kimberly Castleberry from Latest Social Media News
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Everything You Didn't Know You Could Do with Google's Voice Commands

Everything You Didn't Know You Could Do with Google's Voice Commands | Digital & Internet Marketing News | Scoop.it
Voice search is one of those features that seems silly, but is awesome once you start using it. Not convinced? Here are a few ways to turn voice search from a silly gimmick into a useful productivity tool.

Via Neil Ferree, Gerrit Bes
Kimberly Castleberry's insight:

I love Google Now and the Google voice commands... and here's some that are not in the "What Can I Say" list that is built into Google Now. These are really handy. 

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Neil Ferree's curator insight, December 27, 2013 11:32 AM

Now that we can talk to Google like others talk to Siri using search queries like these will give you insight into what content you need to be writing and creating videos to better serve your readers


Show Me a Social Link Wheel
https://www.google.com/#newwindow=1&pws=0&q=show+me+a+social+link+wheel


What is a social link wheel and how to create and use it?

Randy Bauer's curator insight, December 28, 2013 12:15 PM

This is a great intro on the Social Link Wheel provided by Neil Ferree.

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Will the blogging platform "Ghost" be successful? - TechDome

Will the blogging platform "Ghost" be successful? - TechDome | Digital & Internet Marketing News | Scoop.it
"Ghost" is a new blogging platform that intends to be "just a blogging platform"; no more - no less. But will it be successful with it's many constraints?
Kimberly Castleberry's insight:

While I'm optimistic about Ghost because of the NEED for something optimized for blogging... this post showcases both the strengths and weaknesses of this up and coming WordPress alternative... and why many are finding it "shrug-worthy" at the moment. 

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4 Fill-in-the-Blank Posts Your Facebook Page CANNOT Ignore

4 Fill-in-the-Blank Posts Your Facebook Page CANNOT Ignore | Digital & Internet Marketing News | Scoop.it
Looking for a surefire way to boost engagement on your Facebook page? Use these 4 types of Fill-in-the-Blank posts to get immediate results.
Kimberly Castleberry's insight:

This is an excellent post to give you some great ideas to drive engagement on your Facebook fan page... bookmark this one! 

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Eliot Pearson's curator insight, December 28, 2013 6:57 AM

A very good way to increase engagement with users.

Cherrie Bautista's curator insight, January 10, 2014 10:54 AM

Interesting... will have to try this and see if it actually drives up engagement on my page.

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The 7 Pillars of Your Empire Avenue Success - The 7 Pillars Book

The 7 Pillars of Your Empire Avenue Success - The 7 Pillars Book | Digital & Internet Marketing News | Scoop.it
When you have read “The 7 pillars Book ~ Build and Nurture your Online Presence for Success.” you will understand that Empire Avenue fits strongly into the 4th and 6th pillars of your presence but it also deserves a chapter of its own and here is a...
Kimberly Castleberry's insight:

This is one of the guides that helped me get started on Empire Avenue the other day. Michael is a wealth of knowledge. There are a few little tidbits that are out of date but it helped me understand the platform and think about it in a way that would help my business. Good guide for bookmarking. 

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How To Succeed When You're Not Good At Anything In Particular

How To Succeed When You're Not Good At Anything In Particular | Digital & Internet Marketing News | Scoop.it
Even if your skills are mediocre, don't give up hope. Here's how to use what you do have.
Kimberly Castleberry's insight:

We often get so focused on having a rockstar talent that we lose track of the fact that many of the most successful people in the world aren't amazing at any one thing... 

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