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A New Era For Entrepreneurs And Startups Has Begun

A New Era For Entrepreneurs And Startups Has Begun | Digital & Internet Marketing News | Scoop.it
There is additional encouraging news for aspiring entrepreneurs on many fronts, just in case you are thinking about joining the existing ranks.

Via Suzen Pettit
Kimberly Castleberry's insight:

If you're building a business today - and particularly if you're leveraging digital technology - you're in the right time at the right place today, according to Forbes!

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Suzen Pettit's curator insight, December 30, 2013 8:29 AM

This is a great article that efficiently showcases the changes happening in todays small business world; a must read if you're an entrepreneur wanting to make your mark in the market.

Digital & Internet Marketing News
Stay Up To Date With The Changes In Digital Marketing
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20 Must Have Tools For Web Developers

20 Must Have Tools For Web Developers | Digital & Internet Marketing News | Scoop.it
Our days are all about the Internet. Everything seems to be happening at a faster speed and all information can reach you almost in real-time. You can find
Kimberly Castleberry's insight:

There's a lot of neat tools on this list - most of which I was unfamiliar with. I always love discovering new tools that make my work easier. You might want to bookmark this one.

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Remove Unnecessary Steps & Win More Links, Shares, and Conversions - Whiteboard Friday

Remove Unnecessary Steps & Win More Links, Shares, and Conversions - Whiteboard Friday | Digital & Internet Marketing News | Scoop.it
The more you simplify your user experience, the more likely users are to accomplish the goals you've set for the product, website, or communication at hand. In this week's Whiteboard Friday, Rand walks us through user experience and the actions that we can remove from our processes in order to drive more conversions, earn more links, get more social shares.
Kimberly Castleberry's insight:

While friction can play a very important role in helping us sort the right customers from the wrong ones... it also can be the death of many lesser items in our funnel and ultimately result in people never making it to the point of considering being a customer.

Rand walks us through some of the most important places you can reduce friction in your website's efforts.

 

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Google Plus and Duplicate Content: Is There a Problem?

Google Plus and Duplicate Content: Is There a Problem? | Digital & Internet Marketing News | Scoop.it
Since Google+ posts are indexed for Google search, can posting the same content there and on your site cause a duplicate content issue?
Kimberly Castleberry's insight:

Can Google Plus Posts Create Duplicate Content Problems?

Duplication vs syndication, how they might affect your rankings, and what you need to know about it.

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How to hire good people instead of nice people

How to hire good people instead of nice people | Digital & Internet Marketing News | Scoop.it
Usually, employers rapidly scan the resume of each job applicant looking for relevant education, skills, and work experience. They select 10 candidates for telephone calls, invite three in for interviews, and hire the one they like the best. This is a bad way to hire because at best it gets you nice people. You don't need nice people. You...
Kimberly Castleberry's insight:

"Good and nice are not the same thing. The opposite of good is bad. The opposite of nice is unlikeable.

 

Nice people care if you like them; good people care about you. Nice people stretch the truth; good people don’t. If you tell a nice person to do something evil, they might do it because they do not want to upset you; a good person will refuse to do it."

 

I really like this article as it makes some strong points that can help you get the RIGHT people on your team!

 

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The Psychology Behind Messy Rooms: Why The Most Creative People Flourish In Clutter

The Psychology Behind Messy Rooms: Why The Most Creative People Flourish In Clutter | Digital & Internet Marketing News | Scoop.it
All our lives, we’ve been told to “be organized.” Organization has always been pegged as a direct key to success.
Kimberly Castleberry's insight:

"Consider this from Albert Einstein, “If a cluttered desk is a sign of a cluttered mind, then what are we to think of an empty desk?”"


I'm very prone to clutter - much to the dismay of my more organized friends and family - what about you?

 

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The Black Hole of “Meh.” — Medium

The Black Hole of “Meh.” — Medium | Digital & Internet Marketing News | Scoop.it
If Product/Market Fit is “the only thing that matters,” why do startups fail even after reaching Product/Market Fit?
Kimberly Castleberry's insight:

Even if you have a perfect product/market fit, your market may shrug at your offering.

Here is three reasons that they may be shrugging - and what you can do to get beyond the "meh".

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10 Growth Hacking Lessons from Trampoline Dodgeball

10 Growth Hacking Lessons from Trampoline Dodgeball | Digital & Internet Marketing News | Scoop.it
What are ten Growth Hacking lessons you could learn from a rousing game of Trampoline Dodgeball? Well, I found 10 lessons... and here they are.
Kimberly Castleberry's insight:

Who knew dodgeball and business had so many things in common!

I'll add #11 - Sometimes you're going to take a ball to the face and it's going to hurt like Hades. Expect it, and use it as fuel to play harder, rather than a reason to head for the sidelines.

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6 Ways to Make Guerrilla Marketing Work For You

6 Ways to Make Guerrilla Marketing Work For You | Digital & Internet Marketing News | Scoop.it
For marketers with big dreams and small budgets, “guerrilla marketing” has a strong appeal – it’s often seen as a low investment, high impact strategy. Here are 6 tips for creating highly innovative, epic guerrilla marketing campaigns.
Kimberly Castleberry's insight:

Oh I love these examples - they convey so much great stuff about the brand without being "just more advertising".

If you're looking for something to stoke your creativity, have a look at what these six big brands are doing. 

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How to Turn Freebie-Seekers into Paying Customers: 4 Strategies Worth Testing on Your Site

How to Turn Freebie-Seekers into Paying Customers: 4 Strategies Worth Testing on Your Site | Digital & Internet Marketing News | Scoop.it
If you’re struggling to convert tire-kickers into brand evangelists, try testing the following strategies on your site to swell the ranks of paying customers while building loyalty and user engagement.
Kimberly Castleberry's insight:

If you're faced with the typical deluge of freebie seekers not converting, here's some useful tips from Kismetrics.

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PDF to JPG online converter - Convert PDF to JPG - 100% FREE

Convert PDF to JPG - Free PDF to JPG converter, nothing to download, no registration, no watermark
Kimberly Castleberry's insight:
Sometimes you have a PDF that needs turned into images... either for embedding reasons or so you can upload it to a support desk or for posting on social media...  Regardless of the reason, PDF2JPG is a simple, fast, free little website that does exactly that. You don't even have to register for an account. 
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How To Cancel A Paypal Authorized Recurring Payment

How To Cancel A Paypal Authorized Recurring Payment | Digital & Internet Marketing News | Scoop.it
How To Cancel A Paypal Authorized Recurring Payment UnApprove Payments You PreApproved Before!  Paypal’s preapproved recurring payment program is a really handy way to subscribe to anything from courses to services.  Sometimes, however, we get what we need from the
Kimberly Castleberry's insight:

Regardless of what product you've purchased, you can always put a halt to reoccurring payments directly inside Paypal.. even if you can not reach the seller of the original product.
 

This quick tutorial will show you how to cancel that reoccurring Paypal billing (and put an end to any monthly membership attached to it).

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Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT

Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT | Digital & Internet Marketing News | Scoop.it
Check out how your favorite sites looked when they first launched.
Kimberly Castleberry's insight:

Then and now... What Your 20 Favorite Websites Used To Look Like

This is a real blast from the past. I don't miss the hyper-cluttered look, ala Microsoft 2000... but I'm really over the hyper-white mostly-blank-page look too.  

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The Complete Beginner's Guide to Creating Marketing Personas

The Complete Beginner's Guide to Creating Marketing Personas | Digital & Internet Marketing News | Scoop.it
Building marketing personas can help improve the way you solve problems for your customers. Here is a blueprint and beginner's guide to getting started.
Kimberly Castleberry's insight:

Before you write a blog post, draft up sales copy, write that ebook, or send that tweet - it's super important to understand your brands unique voice, angle and message.

You may think this is as easy as saying, "I'll just be myself" - but even self branded individuals need to pay attention to who they are when they connect with people as "their brand". (Otherwise known as "not all private discussions need sent to your email list!")

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50 Favorite Online-Marketing Influencers of 2014

50 Favorite Online-Marketing Influencers of 2014 | Digital & Internet Marketing News | Scoop.it
These people provide useful, reliable information in their blogs and on social media and have expert knowledge in various fields.
Kimberly Castleberry's insight:

50 Favorite Online-Marketing Influencers of 2014

I love seeing many of my favorite colleagues in this Entrepreneur(dot)com article! How many of them do you recognize?

Are any of these names new to you? Be sure to connect and meet them!

 

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A Complete Guide to Visual Content: The Science, Tools and Strategy of Creating Killer Images

A Complete Guide to Visual Content: The Science, Tools and Strategy of Creating Killer Images | Digital & Internet Marketing News | Scoop.it
As visual content on social networks has grown, so too has the emphasis on storytelling with pictures. Indelible, craveable, relatable images have become a high currency in the world of content marketing, and the push for visual content seems to only be getting stronger.
Kimberly Castleberry's insight:

*A Complete Guide to Visual Content: The Science, Tools and Strategy of Creating Killer Images*

This is an amazing post you're going to want to not only read but bookmark... wow! All sorts of goodies and resources here!

 

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Henrik Safegaard - Cloneartist's curator insight, September 4, 1:00 AM

Interesting - click to read more.

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US House of Representatives faces Wikipedia ban thanks to trollish edits

US House of Representatives faces Wikipedia ban thanks to trollish edits | Digital & Internet Marketing News | Scoop.it
We already know that the United States Congress (or the countless people it employs) can't seem to stop editing Wikipedia articles, but do they need to
Kimberly Castleberry's insight:

What happens when crowd-sourced content suffers abuse?

 

This happens => US House of Representatives faces Wikipedia ban thanks to trollish edits

 

Wikipedia has to work really hard to control for negative trolling showing up in the community creation and appearing as "truth" when it's just some busybody being stupid. However, we'd like to think that our politicians wouldn't be wasting our tax dollars being nasty doing stuff like this... and we'd be wrong it seems.

 

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eBay Envisions A Future Of Commerce-Driven Devices That Track Your Needs - PSFK

eBay Envisions A Future Of Commerce-Driven Devices That Track Your Needs - PSFK | Digital & Internet Marketing News | Scoop.it
Kimberly Castleberry's insight:

eBay Envisions A Future Of Commerce-Driven Devices That Track Your Needs

 

Do you think it's possible for eBay to achieve their goal of ‘Zero effort commerce’?

 

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How to Use Murphy's Law as a Planning Tool

How to Use Murphy's Law as a Planning Tool | Digital & Internet Marketing News | Scoop.it
Why Murphy's Law ("What can go wrong, will go wrong") and negative thinking can be powerful tools in your career and personal life.
Kimberly Castleberry's insight:

Here's some uncommon advice that's rather interesting...

What do you think of this?

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How to Learn to Be Luckier

Luck isn't a mysterious gift of the universe; it's a way of thinking and behaving you can learn, says one psychologist who created a 'luck school.'
Kimberly Castleberry's insight:

How to Learn to Be Luckier

"According to experts luck isn't something that just happens, it's something you can learn.

The article lays out Wiseman's research into the impact of luck on people's lives. To conduct his experiments he found and interviewed hundreds of people who either considered themselves abnormally lucky or unlucky.

The difference between the two groups, he found, wasn't the wrath of the gods or simple statistical variation, but rather their actions and attitudes."

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7 inspiring quotes for your worst business days – Entrepreneur...

7 inspiring quotes for your worst business days – Entrepreneur... | Digital & Internet Marketing News | Scoop.it
We all have them. Days when everything goes wrong, you aren’t as far ahead as you hoped, and your clients are driving you crazy. Whatever the source of your bad day, these quotes will help you get back to work with a smile. You’ve made mistakes. Mistakes can be frustrating. But they are also...
Kimberly Castleberry's insight:

Being an entrepreneur can be tough! When you're feeling a bit beat up, check out these inspiring quotes to help you make it through the hurdles.

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The Internet's Original Sin

The Internet's Original Sin | Digital & Internet Marketing News | Scoop.it
It's not too late to ditch the ad-based business model and build a better web.
Kimberly Castleberry's insight:

I have to laugh somewhat sarcastically at the "we screwed up pretty badly the first time around" comment regarding decisions that lead to the original creation of the first wave of consumer data tracking.

It probably was an inevitable creation though - and that's what makes this post particularly fascinating.

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How Multitasking Slows Your Brain & Kills Your Productivity | Todoist Blog

How Multitasking Slows Your Brain & Kills Your Productivity  | Todoist Blog | Digital & Internet Marketing News | Scoop.it
Multitasking is bad for productivity and provokes many unnecessary distractions. Learn how it affects your brain and how to combat multitasking.
Kimberly Castleberry's insight:

I'm pretty sure that the multi-taskers among us don't believe this is true... Do you?

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5 Really Obvious Ways To Watch Industry Competitors Better Than Ever

5 Really Obvious Ways To Watch Industry Competitors Better Than Ever | Digital & Internet Marketing News | Scoop.it

Do you stalk your competition?

If you do - here's some tools you can use to make it quicker, easier, and enable you to keep closer tabs on them.

Watch industry competitors in order to stay on top of the latest trends in your market and use them to write more epic content for your site
Kimberly Castleberry's insight:

Do you stalk your competition?
 

If you do - here's some tools you can use to make it quicker, easier, and enable you to keep closer tabs on them.

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Dying grandmother uses Oculus Rift to walk outside again

Dying grandmother uses Oculus Rift to walk outside again | Digital & Internet Marketing News | Scoop.it
Roberta Firstenberg had long loved walking outside and caring for her garden. However, a hard battle with cancer had weakened her so that going outside was no longer possible. In a bid to give her...
Kimberly Castleberry's insight:
A look at the human side of all the tech that we take for granted.
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How To Create an Original Blog Post Image Tutorial

How To Create an Original Blog Post Image Tutorial | Digital & Internet Marketing News | Scoop.it
Creating original blog post images will help you to grab visitors' attention, stand out in social media streams, and keep you away from lawsuits. Learn how.
Kimberly Castleberry's insight:

Your content needs to travel in style across the social web.

Ana Hoffman of Traffic Generation Cafe - who always has AMAZING graphics and slideshare decks - dishes the scoop on what you need to know about making graphics that help your posts SHINE!

 

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