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Our 13 favourite Windows Phone apps of 2013

Our 13 favourite Windows Phone apps of 2013 | Digital & Internet Marketing News | Scoop.it
It’s cold, it’s dark and it tastes like mince pies: that’s right, it’s the season of end of year lists! But never mind your Albums of the Year or your Top Ten Books or the Best TV Moments of 2013 – our list tops ‘em all.
Kimberly Castleberry's insight:

13 of this year's best Windows mobile apps courtesy of @Nokia ... this is a fun list if you're a Windows phone user! 

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How to hire good people instead of nice people

How to hire good people instead of nice people | Digital & Internet Marketing News | Scoop.it
Usually, employers rapidly scan the resume of each job applicant looking for relevant education, skills, and work experience. They select 10 candidates for telephone calls, invite three in for interviews, and hire the one they like the best. This is a bad way to hire because at best it gets you nice people. You don't need nice people. You...
Kimberly Castleberry's insight:

"Good and nice are not the same thing. The opposite of good is bad. The opposite of nice is unlikeable.

 

Nice people care if you like them; good people care about you. Nice people stretch the truth; good people don’t. If you tell a nice person to do something evil, they might do it because they do not want to upset you; a good person will refuse to do it."

 

I really like this article as it makes some strong points that can help you get the RIGHT people on your team!

 

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The Psychology Behind Messy Rooms: Why The Most Creative People Flourish In Clutter

The Psychology Behind Messy Rooms: Why The Most Creative People Flourish In Clutter | Digital & Internet Marketing News | Scoop.it
All our lives, we’ve been told to “be organized.” Organization has always been pegged as a direct key to success.
Kimberly Castleberry's insight:

"Consider this from Albert Einstein, “If a cluttered desk is a sign of a cluttered mind, then what are we to think of an empty desk?”"


I'm very prone to clutter - much to the dismay of my more organized friends and family - what about you?

 

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The Black Hole of “Meh.” — Medium

The Black Hole of “Meh.” — Medium | Digital & Internet Marketing News | Scoop.it
If Product/Market Fit is “the only thing that matters,” why do startups fail even after reaching Product/Market Fit?
Kimberly Castleberry's insight:

Even if you have a perfect product/market fit, your market may shrug at your offering.

Here is three reasons that they may be shrugging - and what you can do to get beyond the "meh".

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10 Growth Hacking Lessons from Trampoline Dodgeball

10 Growth Hacking Lessons from Trampoline Dodgeball | Digital & Internet Marketing News | Scoop.it
What are ten Growth Hacking lessons you could learn from a rousing game of Trampoline Dodgeball? Well, I found 10 lessons... and here they are.
Kimberly Castleberry's insight:

Who knew dodgeball and business had so many things in common!

I'll add #11 - Sometimes you're going to take a ball to the face and it's going to hurt like Hades. Expect it, and use it as fuel to play harder, rather than a reason to head for the sidelines.

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6 Ways to Make Guerrilla Marketing Work For You

6 Ways to Make Guerrilla Marketing Work For You | Digital & Internet Marketing News | Scoop.it
For marketers with big dreams and small budgets, “guerrilla marketing” has a strong appeal – it’s often seen as a low investment, high impact strategy. Here are 6 tips for creating highly innovative, epic guerrilla marketing campaigns.
Kimberly Castleberry's insight:

Oh I love these examples - they convey so much great stuff about the brand without being "just more advertising".

If you're looking for something to stoke your creativity, have a look at what these six big brands are doing. 

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How to Turn Freebie-Seekers into Paying Customers: 4 Strategies Worth Testing on Your Site

How to Turn Freebie-Seekers into Paying Customers: 4 Strategies Worth Testing on Your Site | Digital & Internet Marketing News | Scoop.it
If you’re struggling to convert tire-kickers into brand evangelists, try testing the following strategies on your site to swell the ranks of paying customers while building loyalty and user engagement.
Kimberly Castleberry's insight:

If you're faced with the typical deluge of freebie seekers not converting, here's some useful tips from Kismetrics.

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PDF to JPG online converter - Convert PDF to JPG - 100% FREE

Convert PDF to JPG - Free PDF to JPG converter, nothing to download, no registration, no watermark
Kimberly Castleberry's insight:
Sometimes you have a PDF that needs turned into images... either for embedding reasons or so you can upload it to a support desk or for posting on social media...  Regardless of the reason, PDF2JPG is a simple, fast, free little website that does exactly that. You don't even have to register for an account. 
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How To Cancel A Paypal Authorized Recurring Payment

How To Cancel A Paypal Authorized Recurring Payment | Digital & Internet Marketing News | Scoop.it
How To Cancel A Paypal Authorized Recurring Payment UnApprove Payments You PreApproved Before!  Paypal’s preapproved recurring payment program is a really handy way to subscribe to anything from courses to services.  Sometimes, however, we get what we need from the
Kimberly Castleberry's insight:

Regardless of what product you've purchased, you can always put a halt to reoccurring payments directly inside Paypal.. even if you can not reach the seller of the original product.
 

This quick tutorial will show you how to cancel that reoccurring Paypal billing (and put an end to any monthly membership attached to it).

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Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT

Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT | Digital & Internet Marketing News | Scoop.it
Check out how your favorite sites looked when they first launched.
Kimberly Castleberry's insight:

Then and now... What Your 20 Favorite Websites Used To Look Like

This is a real blast from the past. I don't miss the hyper-cluttered look, ala Microsoft 2000... but I'm really over the hyper-white mostly-blank-page look too.  

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The Complete Beginner's Guide to Creating Marketing Personas

The Complete Beginner's Guide to Creating Marketing Personas | Digital & Internet Marketing News | Scoop.it
Building marketing personas can help improve the way you solve problems for your customers. Here is a blueprint and beginner's guide to getting started.
Kimberly Castleberry's insight:

Before you write a blog post, draft up sales copy, write that ebook, or send that tweet - it's super important to understand your brands unique voice, angle and message.

You may think this is as easy as saying, "I'll just be myself" - but even self branded individuals need to pay attention to who they are when they connect with people as "their brand". (Otherwise known as "not all private discussions need sent to your email list!")

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Is Your Business Prepared for Canada’s Anti-Spam Law?

Is Your Business Prepared for Canada’s Anti-Spam Law? | Digital & Internet Marketing News | Scoop.it
In what is widely considered to be one of the most restrictive laws on the planet dealing with commercial electronic messages, most of Canada’s long-awaited anti-spam legislation will take effect on July 1, 2014 (“CASL”).
CASL regulates all commercial electronic messages that are sent or accessed by computer systems located within Canada.  Therefore, covered businesses currently [...]
Kimberly Castleberry's insight:


Nations with a free trade agreement with Canada, which includes the United States, will need to pay attention to compliance with this one. 

I'm not a lawyer but as far as I can tell there is no good way around this. Even explicitly blocking Canadian traffic would not stop an auto-fill bot from throwing one of those addresses in your email autoresponder. 

What this law does is remove many of the "loopholes" that businesses have been using/abusing, that exist in the CAN-SPAM act, aka "The You Can Spam Act". 

When in doubt, consult a lawyer. 

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8 types of problem clients (and how to handle them) (single page view) - iMediaConnection.com

8 types of problem clients (and how to handle them) (single page view) - iMediaConnection.com | Digital & Internet Marketing News | Scoop.it
Kimberly Castleberry's insight:

Getting a handle on these problematic client types can be tricky - but VERY important - here's how to identify them and address them. 

If you do client work, be sure to check this one out!

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The Science of Emotion in Marketing: How We Decide What to Share and Whom to Trust

The Science of Emotion in Marketing: How We Decide What to Share and Whom to Trust | Digital & Internet Marketing News | Scoop.it
To understand emotion in marketing, we have to understand the four emotions. Here's how happiness, sadness, fear and anger motivate us to action.
Kimberly Castleberry's insight:

Here's a really neat cognitive and neuroscience approach to building content that is substantially more shareable! 

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Beth Kanter's curator insight, April 18, 11:14 AM

Engagement triggers

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eBay Envisions A Future Of Commerce-Driven Devices That Track Your Needs - PSFK

eBay Envisions A Future Of Commerce-Driven Devices That Track Your Needs - PSFK | Digital & Internet Marketing News | Scoop.it
Kimberly Castleberry's insight:

eBay Envisions A Future Of Commerce-Driven Devices That Track Your Needs

 

Do you think it's possible for eBay to achieve their goal of ‘Zero effort commerce’?

 

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How to Use Murphy's Law as a Planning Tool

How to Use Murphy's Law as a Planning Tool | Digital & Internet Marketing News | Scoop.it
Why Murphy's Law ("What can go wrong, will go wrong") and negative thinking can be powerful tools in your career and personal life.
Kimberly Castleberry's insight:

Here's some uncommon advice that's rather interesting...

What do you think of this?

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How to Learn to Be Luckier

Luck isn't a mysterious gift of the universe; it's a way of thinking and behaving you can learn, says one psychologist who created a 'luck school.'
Kimberly Castleberry's insight:

How to Learn to Be Luckier

"According to experts luck isn't something that just happens, it's something you can learn.

The article lays out Wiseman's research into the impact of luck on people's lives. To conduct his experiments he found and interviewed hundreds of people who either considered themselves abnormally lucky or unlucky.

The difference between the two groups, he found, wasn't the wrath of the gods or simple statistical variation, but rather their actions and attitudes."

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7 inspiring quotes for your worst business days – Entrepreneur...

7 inspiring quotes for your worst business days – Entrepreneur... | Digital & Internet Marketing News | Scoop.it
We all have them. Days when everything goes wrong, you aren’t as far ahead as you hoped, and your clients are driving you crazy. Whatever the source of your bad day, these quotes will help you get back to work with a smile. You’ve made mistakes. Mistakes can be frustrating. But they are also...
Kimberly Castleberry's insight:

Being an entrepreneur can be tough! When you're feeling a bit beat up, check out these inspiring quotes to help you make it through the hurdles.

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The Internet's Original Sin

The Internet's Original Sin | Digital & Internet Marketing News | Scoop.it
It's not too late to ditch the ad-based business model and build a better web.
Kimberly Castleberry's insight:

I have to laugh somewhat sarcastically at the "we screwed up pretty badly the first time around" comment regarding decisions that lead to the original creation of the first wave of consumer data tracking.

It probably was an inevitable creation though - and that's what makes this post particularly fascinating.

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How Multitasking Slows Your Brain & Kills Your Productivity | Todoist Blog

How Multitasking Slows Your Brain & Kills Your Productivity  | Todoist Blog | Digital & Internet Marketing News | Scoop.it
Multitasking is bad for productivity and provokes many unnecessary distractions. Learn how it affects your brain and how to combat multitasking.
Kimberly Castleberry's insight:

I'm pretty sure that the multi-taskers among us don't believe this is true... Do you?

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5 Really Obvious Ways To Watch Industry Competitors Better Than Ever

5 Really Obvious Ways To Watch Industry Competitors Better Than Ever | Digital & Internet Marketing News | Scoop.it

Do you stalk your competition?

If you do - here's some tools you can use to make it quicker, easier, and enable you to keep closer tabs on them.

Watch industry competitors in order to stay on top of the latest trends in your market and use them to write more epic content for your site
Kimberly Castleberry's insight:

Do you stalk your competition?
 

If you do - here's some tools you can use to make it quicker, easier, and enable you to keep closer tabs on them.

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Dying grandmother uses Oculus Rift to walk outside again

Dying grandmother uses Oculus Rift to walk outside again | Digital & Internet Marketing News | Scoop.it
Roberta Firstenberg had long loved walking outside and caring for her garden. However, a hard battle with cancer had weakened her so that going outside was no longer possible. In a bid to give her...
Kimberly Castleberry's insight:
A look at the human side of all the tech that we take for granted.
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How To Create an Original Blog Post Image Tutorial

How To Create an Original Blog Post Image Tutorial | Digital & Internet Marketing News | Scoop.it
Creating original blog post images will help you to grab visitors' attention, stand out in social media streams, and keep you away from lawsuits. Learn how.
Kimberly Castleberry's insight:

Your content needs to travel in style across the social web.

Ana Hoffman of Traffic Generation Cafe - who always has AMAZING graphics and slideshare decks - dishes the scoop on what you need to know about making graphics that help your posts SHINE!

 

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6 Awesome Visualization Tools to Bring Out Your Inner Graphic Designer

6 Awesome Visualization Tools to Bring Out Your Inner Graphic Designer | Digital & Internet Marketing News | Scoop.it
How do you present data in a fun, engaging way? Use one of these 6 visualization tools to turn dry, boring information into something worth reading.
Kimberly Castleberry's insight:

Here's a really awesome post from the team over at Crazy Egg - and it includes one of my new favorites:+Canva!

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Google Encrypts All Gmail Messages After NSA Snooping

Google Encrypts All Gmail Messages After NSA Snooping | Digital & Internet Marketing News | Scoop.it
From now on, Gmail users no longer have the option of using more insecure HTTP connections.
Kimberly Castleberry's insight:
Google Encrypts All Gmail Messages After NSA Snooping
Rather than charge NSA for access to your account - thus making money - as Microsoft does of your hotmail accounts... Google has taken a move to head off the NSA by applying default encryption to all gmail accounts.*

Gmail HTTPS has been an option for several years but now there is no longer an option to turn it off. 

In addition to the data being encrypted when it travels from Google to you... the data is now also encrypted as it travels between Google's servers... putting a serious wrench in the NSA's eavesdropping plans. 

You don't need to do anything or make any changes, to benefit from this move by Google to protect you. 

Well Played, Google... well played!
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15 Billionaires Who Were Once Dirt Poor

15 Billionaires Who Were Once Dirt Poor | Digital & Internet Marketing News | Scoop.it
Need a little inspiration or motivation? Here are 15 of the world's richest people who came from nothing.
Kimberly Castleberry's insight:

Sometimes, it's good to be reminded that a small minority of the wealthy were "silver spoon babies" and most began life like you and I... working hard and doing our best.  Here's 15 billionaires that prove that it's not about where you came from!

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