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Top 10 Domain Name Suggestion Tools to Create a Catchy Domain Name

Top 10 Domain Name Suggestion Tools to Create a Catchy Domain Name | Digital & Internet Marketing News | Scoop.it
What makes a great domain name great? How do you find a catchy domain name that’s available? Top 10 Domain Name Suggestion Tools to the rescue.
Kimberly Castleberry's insight:

Getting a blog off to a great start often starts with finding the right name. What is the "right" name you ask? Well check out Ana's post for a number of important suggestions. Combind this with great WordPress hosting (I recommend hostgator) and you'll be off to a great start! 

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PDF to JPG online converter - Convert PDF to JPG - 100% FREE

Convert PDF to JPG - Free PDF to JPG converter, nothing to download, no registration, no watermark
Kimberly Castleberry's insight:
Sometimes you have a PDF that needs turned into images... either for embedding reasons or so you can upload it to a support desk or for posting on social media...  Regardless of the reason, PDF2JPG is a simple, fast, free little website that does exactly that. You don't even have to register for an account. 
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How To Cancel A Paypal Authorized Recurring Payment

How To Cancel A Paypal Authorized Recurring Payment | Digital & Internet Marketing News | Scoop.it
How To Cancel A Paypal Authorized Recurring Payment UnApprove Payments You PreApproved Before!  Paypal’s preapproved recurring payment program is a really handy way to subscribe to anything from courses to services.  Sometimes, however, we get what we need from the
Kimberly Castleberry's insight:

Regardless of what product you've purchased, you can always put a halt to reoccurring payments directly inside Paypal.. even if you can not reach the seller of the original product.
 

This quick tutorial will show you how to cancel that reoccurring Paypal billing (and put an end to any monthly membership attached to it).

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Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT

Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT | Digital & Internet Marketing News | Scoop.it
Check out how your favorite sites looked when they first launched.
Kimberly Castleberry's insight:

Then and now... What Your 20 Favorite Websites Used To Look Like

This is a real blast from the past. I don't miss the hyper-cluttered look, ala Microsoft 2000... but I'm really over the hyper-white mostly-blank-page look too.  

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The Complete Beginner's Guide to Creating Marketing Personas

The Complete Beginner's Guide to Creating Marketing Personas | Digital & Internet Marketing News | Scoop.it
Building marketing personas can help improve the way you solve problems for your customers. Here is a blueprint and beginner's guide to getting started.
Kimberly Castleberry's insight:

Before you write a blog post, draft up sales copy, write that ebook, or send that tweet - it's super important to understand your brands unique voice, angle and message.

You may think this is as easy as saying, "I'll just be myself" - but even self branded individuals need to pay attention to who they are when they connect with people as "their brand". (Otherwise known as "not all private discussions need sent to your email list!")

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Is Your Business Prepared for Canada’s Anti-Spam Law?

Is Your Business Prepared for Canada’s Anti-Spam Law? | Digital & Internet Marketing News | Scoop.it
In what is widely considered to be one of the most restrictive laws on the planet dealing with commercial electronic messages, most of Canada’s long-awaited anti-spam legislation will take effect on July 1, 2014 (“CASL”).
CASL regulates all commercial electronic messages that are sent or accessed by computer systems located within Canada.  Therefore, covered businesses currently [...]
Kimberly Castleberry's insight:


Nations with a free trade agreement with Canada, which includes the United States, will need to pay attention to compliance with this one. 

I'm not a lawyer but as far as I can tell there is no good way around this. Even explicitly blocking Canadian traffic would not stop an auto-fill bot from throwing one of those addresses in your email autoresponder. 

What this law does is remove many of the "loopholes" that businesses have been using/abusing, that exist in the CAN-SPAM act, aka "The You Can Spam Act". 

When in doubt, consult a lawyer. 

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8 types of problem clients (and how to handle them) (single page view) - iMediaConnection.com

8 types of problem clients (and how to handle them) (single page view) - iMediaConnection.com | Digital & Internet Marketing News | Scoop.it
Kimberly Castleberry's insight:

Getting a handle on these problematic client types can be tricky - but VERY important - here's how to identify them and address them. 

If you do client work, be sure to check this one out!

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The Science of Emotion in Marketing: How We Decide What to Share and Whom to Trust

The Science of Emotion in Marketing: How We Decide What to Share and Whom to Trust | Digital & Internet Marketing News | Scoop.it
To understand emotion in marketing, we have to understand the four emotions. Here's how happiness, sadness, fear and anger motivate us to action.
Kimberly Castleberry's insight:

Here's a really neat cognitive and neuroscience approach to building content that is substantially more shareable! 

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Beth Kanter's curator insight, April 18, 11:14 AM

Engagement triggers

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Kimberly Brink-Castleberry - Google+ - Business Safety Alert:  Getty Images There's a LOT of…

Kimberly Brink-Castleberry - Google+ - Business Safety Alert:  Getty Images There's a LOT of… | Digital & Internet Marketing News | Scoop.it
Kimberly Castleberry's insight:

There's a lot of discussion this week about the changes to Getty Images terms of service and usage rights... but here's a few important things that most people aren't telling you. Buyer beware!

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Can Google Search Operate Without Giving Credit To Backlinks?

Can Google Search Operate Without Giving Credit To Backlinks? | Digital & Internet Marketing News | Scoop.it
Are Backlinks  Really Dead? Recently, a reader asked Matt Cutts, head of Google’s webspam (and thus SEO) team:  Does the big G have a version of the search engine that totally excludes any backlink relevancy? I’m wondering what search would
Kimberly Castleberry's insight:

I think this is a fantastic question because it addresses whether or not backlinks are totally and completely dead. This is something that gets speculated about a lot. 

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13 Browser-Based Tools For Writers

13 Browser-Based Tools For Writers | Digital & Internet Marketing News | Scoop.it
Portability and accessibility are important for writers. You never know when inspiration will hit, and when it does you don't want to be caught off guard. Professional software suites can be nice but often times are overkill, localized, and more hassle than they're worth. Browser-based writing tools are available no matter where you go. Whether…
Kimberly Castleberry's insight:

Here's a really incredible list of tools and resources to assist you in your content creation. There's everything from Writing tools, to Organization tools to Utilities and Productivity tools... definitely one to bookmark! 

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How Content Length Affects Rankings and Conversions

How Content Length Affects Rankings and Conversions | Digital & Internet Marketing News | Scoop.it
Around a month ago, I ran a Crazy Egg test, which showed that most people weren’t scrolling and reading the copy on NeilPatel.com. Because of the data
Kimberly Castleberry's insight:

The science of content length. Believe it or not, content length often plays a role in SEO rankings. I like the data graphics in this article that give you a really good idea of what's going on. 

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Clint Butler's curator insight, February 9, 5:33 AM

Recommendations are going around in my circles that content 2000 words plus in considered an indication of an authority post.  Only time will tell how true that is.

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What is your content marketing strategy missing? - Brand Republic News

What is your content marketing strategy missing? - Brand Republic News | Digital & Internet Marketing News | Scoop.it
Content marketing is all about creating insightful, engaging and interesting content in a variety of forms, written, image, game or video based. - Brand Republic
Kimberly Castleberry's insight:

Do you agree with their opinion that the sales pitch needs to go away? I'm inclined to think that it has evolved but remains a critical part of marketing. Fear of it is why so many businesses still flounder around. But many businesses do spray it everywhere and so the whole idea use of it has to shift for those businesses. 

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40 Tips to Start Selling More Online Today

40 Tips to Start Selling More Online Today | Digital & Internet Marketing News | Scoop.it

"Shop with the people you know and trust!"

Kimberly Castleberry's insight:

This is a great tip sheet or check list to run through to identify places that you may be missing out on sales. Very handy list, check it out. 

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5 Really Obvious Ways To Watch Industry Competitors Better Than Ever

5 Really Obvious Ways To Watch Industry Competitors Better Than Ever | Digital & Internet Marketing News | Scoop.it

Do you stalk your competition?

If you do - here's some tools you can use to make it quicker, easier, and enable you to keep closer tabs on them.

Watch industry competitors in order to stay on top of the latest trends in your market and use them to write more epic content for your site
Kimberly Castleberry's insight:

Do you stalk your competition?
 

If you do - here's some tools you can use to make it quicker, easier, and enable you to keep closer tabs on them.

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Dying grandmother uses Oculus Rift to walk outside again

Dying grandmother uses Oculus Rift to walk outside again | Digital & Internet Marketing News | Scoop.it
Roberta Firstenberg had long loved walking outside and caring for her garden. However, a hard battle with cancer had weakened her so that going outside was no longer possible. In a bid to give her...
Kimberly Castleberry's insight:
A look at the human side of all the tech that we take for granted.
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How To Create an Original Blog Post Image Tutorial

How To Create an Original Blog Post Image Tutorial | Digital & Internet Marketing News | Scoop.it
Creating original blog post images will help you to grab visitors' attention, stand out in social media streams, and keep you away from lawsuits. Learn how.
Kimberly Castleberry's insight:

Your content needs to travel in style across the social web.

Ana Hoffman of Traffic Generation Cafe - who always has AMAZING graphics and slideshare decks - dishes the scoop on what you need to know about making graphics that help your posts SHINE!

 

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6 Awesome Visualization Tools to Bring Out Your Inner Graphic Designer

6 Awesome Visualization Tools to Bring Out Your Inner Graphic Designer | Digital & Internet Marketing News | Scoop.it
How do you present data in a fun, engaging way? Use one of these 6 visualization tools to turn dry, boring information into something worth reading.
Kimberly Castleberry's insight:

Here's a really awesome post from the team over at Crazy Egg - and it includes one of my new favorites:+Canva!

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Google Encrypts All Gmail Messages After NSA Snooping

Google Encrypts All Gmail Messages After NSA Snooping | Digital & Internet Marketing News | Scoop.it
From now on, Gmail users no longer have the option of using more insecure HTTP connections.
Kimberly Castleberry's insight:
Google Encrypts All Gmail Messages After NSA Snooping
Rather than charge NSA for access to your account - thus making money - as Microsoft does of your hotmail accounts... Google has taken a move to head off the NSA by applying default encryption to all gmail accounts.*

Gmail HTTPS has been an option for several years but now there is no longer an option to turn it off. 

In addition to the data being encrypted when it travels from Google to you... the data is now also encrypted as it travels between Google's servers... putting a serious wrench in the NSA's eavesdropping plans. 

You don't need to do anything or make any changes, to benefit from this move by Google to protect you. 

Well Played, Google... well played!
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15 Billionaires Who Were Once Dirt Poor

15 Billionaires Who Were Once Dirt Poor | Digital & Internet Marketing News | Scoop.it
Need a little inspiration or motivation? Here are 15 of the world's richest people who came from nothing.
Kimberly Castleberry's insight:

Sometimes, it's good to be reminded that a small minority of the wealthy were "silver spoon babies" and most began life like you and I... working hard and doing our best.  Here's 15 billionaires that prove that it's not about where you came from!

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You're Not Crazy: Google Search Results Look a Little Different

You're Not Crazy: Google Search Results Look a Little Different | Digital & Internet Marketing News | Scoop.it
Google is rolling out a new design of search to desktop users that includes changes to both organic search results and ads to desktop users.
Kimberly Castleberry's insight:

What Do You Think Of The New Way Google Search Is Displaying Ads?

Yet another change to the sponsored advertising display - do you think it helps or hinders user clarity?

I personally had this show up a couple weeks ago, very briefly, and vanish, before the roll out now and I have to say I actually like it. 

"Ad" is MUCH more clear about what that link is than "sponsored" which only industry folks recognize as a paid ad. 

The colored box was tacky and detracted from the clean appearance and isn't needed for grouping in this manner... although it's absence may lower click-through rate (CTR) since the eyes are not drawn to the ad-group as much. 

What do you think? 

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Crowdfunding's Epic Growth [INFOGRAPHIC] - Clarity

Crowdfunding's Epic Growth [INFOGRAPHIC] - Clarity | Digital & Internet Marketing News | Scoop.it
Kimberly Castleberry's insight:

Crowdfunding is all the rage these days... and for good reason!

Did you know that the crowdfunding economy has grown from 1.5 Billion in 2011 to a staggering 5.1 Billion in 2013?

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Inside the minds of internet trolls

Inside the minds of internet trolls | Digital & Internet Marketing News | Scoop.it
Canadian researchers find that trolls just want to have fun. Unsurprisingly, they also reek of what scientists call the Dark Tetrad of noxious personality variables: Machiavellianism (willingness t...
Kimberly Castleberry's insight:

What psychological phenomena causes and fuels the acts we commonly call "trolling"? It turns out to be an interesting conglomeration of some very problematic mental states.

Sophos does a good job of covering this situation and talks about how a few companies are managing their attempts to contain trolling. 

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SEO Is Dead. Link Building Is Dead. Your Pony Is Dead.

SEO Is Dead. Link Building Is Dead. Your Pony Is Dead. | Digital & Internet Marketing News | Scoop.it
Everyone says it is, so it must be true: SEO is finally dead. But what on earth happened to the pony? Read the post to find out.
Kimberly Castleberry's insight:

Traffic generation pro, +Ana Hoffman of +Traffic Generation Cafe really cuts to the chase with a no-holds-barred overview of what's changed... and what you need to do about it. Ana's my go-to pro for this stuff so be sure you give this a read.

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SEO Traffic 2014: Your One-Stop Reference Guide for Non-SEOs

SEO Traffic 2014: Your One-Stop Reference Guide for Non-SEOs | Digital & Internet Marketing News | Scoop.it
Google search engine traffic is a doozy. So how do we, non-SEOs, get a shot at it? My SEO Traffic 2014 guide for non-SEOs will show you how.
Kimberly Castleberry's insight:

You know I follow this stuff closely and I think Ana did a superb job summarizing what is going on at this time. 

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Francine Bishop's curator insight, January 30, 6:12 PM

Great summary to get search traffic for non-SEO's. 

Julieanne van Zyl's curator insight, February 2, 5:43 PM

this is the best reference I've seen for SEO, recommended reading for anyone who wants their blog posts listed on Google.

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Do Good Work, The Rest Will Follow - Omaginarium

Do Good Work, The Rest Will Follow - Omaginarium | Digital & Internet Marketing News | Scoop.it
By doing good work I manifest more business. Not just doing ok work, but good work. A simple concept, with huge implications. Just do good work. Perhaps great work
Kimberly Castleberry's insight:

I love how Suzen sums up the idea that the only thing you really need to produce more of is more good work. When you produce exceptional things... luck has a very uncanny way of showing up on your doorstep. 

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