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You Won’t Finish This Article

You Won’t Finish This Article | Digital & Internet Marketing News | Scoop.it
I’m going to keep this brief, because you’re not going to stick around for long. I’ve already lost a bunch of you. For every 161 people who landed on this page, about 61 of you—38 percent—are already gone.
Kimberly Castleberry's insight:

Stop and read this... seriously. While it starts out as a real fun post, there's some really serious statistics in here. I'm fascinated by the percentage of people that will social share an article without reading it. Reminds me of that prior article I shared, about Twitter being full of un-read articles...hmmmm. There's more in the post too... definitely worth a read.

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What is Domain Authority, And Why Should You Care?

What is Domain Authority, And Why Should You Care? | Digital & Internet Marketing News | Scoop.it
You’ve probably heard about this already before. High quality sites, authority sites, domain authority (DA), page authority (PA), trust flow, and just about a
Kimberly Castleberry's insight:

Domain Authority is a new hybrid metric that even if you don't care about your advertisers do! DiTesco has the scoop on what it is, why it is, and how to check out your score. A lot of insight here if you've been curious about DA but not known where to start. 

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11 Simple Ways To Improve Your Bounce Rate [Infographic]

11 Simple Ways To Improve Your Bounce Rate [Infographic] | Digital & Internet Marketing News | Scoop.it
Kimberly Castleberry's insight:

This info graphic gives some good tips for reducing your website bounce rate while also sharing what average bounce rate is. Keep in mind there is a lot of variance between industries (and niches) but these are just some good ideas. I gave Adrienne some feedback in the comments so be sure to check out my reply there as well. 

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