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The Unintended Consequences of Freemium

The Unintended Consequences of Freemium | Digital & Internet Marketing News | Scoop.it
We've lost any sense of the real value of people working hard. That's the unintended consequences of freemium.
Kimberly Castleberry's insight:

Wonder why your audience is less and less inclined to buy from you? The prevalance of the Freemium model... and the death keel it sounds... may be to blame. An interesting observation from Chris Lema. 

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How Much Should A Website Cost?

How Much Should A Website Cost? | Digital & Internet Marketing News | Scoop.it
It's a fair question; after all, you've got to make smart investments in your business and you can't jump into a project blindly.
Kimberly Castleberry's insight:

One of the best articles I've read on the elements that go into website development pricing and what you should expect in those given price brackets. 

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Getting the Most from Your Design Investment

Getting the Most from Your Design Investment | Digital & Internet Marketing News | Scoop.it
There are as many ways to develop good creative as there are people in this world. When it comes to getting good work done under the pressures of business, budgets and ever-tighter deadlines,...
Kimberly Castleberry's insight:

In a prior post we talked about what we expect pricing to run for certain things. This post then takes on the question of how to get the most bang for your buck. This talks about things such as decisiveness, picking a great developer, and having your decision makers organized so that you do not tie up development money with wasted hours. Good list!

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