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Google Plus and Duplicate Content: Is There a Problem?

Google Plus and Duplicate Content: Is There a Problem? | Digital & Internet Marketing News | Scoop.it
Since Google+ posts are indexed for Google search, can posting the same content there and on your site cause a duplicate content issue?
Kimberly Castleberry's insight:

Can Google Plus Posts Create Duplicate Content Problems?

Duplication vs syndication, how they might affect your rankings, and what you need to know about it.

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SEO Is Dead. Link Building Is Dead. Your Pony Is Dead.

SEO Is Dead. Link Building Is Dead. Your Pony Is Dead. | Digital & Internet Marketing News | Scoop.it
Everyone says it is, so it must be true: SEO is finally dead. But what on earth happened to the pony? Read the post to find out.
Kimberly Castleberry's insight:

Traffic generation pro, +Ana Hoffman of +Traffic Generation Cafe really cuts to the chase with a no-holds-barred overview of what's changed... and what you need to do about it. Ana's my go-to pro for this stuff so be sure you give this a read.

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SEO Traffic 2014: Your One-Stop Reference Guide for Non-SEOs

SEO Traffic 2014: Your One-Stop Reference Guide for Non-SEOs | Digital & Internet Marketing News | Scoop.it
Google search engine traffic is a doozy. So how do we, non-SEOs, get a shot at it? My SEO Traffic 2014 guide for non-SEOs will show you how.
Kimberly Castleberry's insight:

You know I follow this stuff closely and I think Ana did a superb job summarizing what is going on at this time. 

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Francine Bishop's curator insight, January 30, 6:12 PM

Great summary to get search traffic for non-SEO's. 

Julieanne van Zyl's curator insight, February 2, 5:43 PM

this is the best reference I've seen for SEO, recommended reading for anyone who wants their blog posts listed on Google.

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The Step- by- Step Formula I use to Create Killer Traffic to My Blog Posts - Omaginarium

The Step- by- Step Formula I use to Create Killer Traffic to My Blog Posts - Omaginarium | Digital & Internet Marketing News | Scoop.it
So you’ve created an amazing blog post, some of the best content to hit your website yet, hit the publish button, and then waited for the traffic to start pouring in to see your brilliant creation. Unfortunately, all you heard were crickets.
Kimberly Castleberry's insight:

This is it the kind of posts I LOVE to come across! They break down what strategies are being super effective for someone and showcase all the vital points. This is one to bookmark! 

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Matt Cutts on SEO, PageRank and Spam

Matt Cutts on SEO, PageRank and Spam | Digital & Internet Marketing News | Scoop.it
Google's head of webspam gave a presentation packed with information for webmasters for his second day keynote at Pubcon Las Vegas 2013. Cutts talked Google's spam strategy, PageRank, rich snippets, authorship, negative SEO and more.

Via craig daniels
Kimberly Castleberry's insight:

When Matt Cutts, head of Google SEO, speaks, people listen... here's the details from a recent conference... 

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Avoid Spamming to Be Safe From Google Update in 2013

Avoid Spamming to Be Safe From Google Update in 2013 | Digital & Internet Marketing News | Scoop.it
In the search engine world the spam word is very common. What exactly does “spam” mean? It is an unethical technique to increase the search engine ranking o
Kimberly Castleberry's insight:

These 8 things can make Google think you're a spammer... even if you didn't intend to spam! Keep in mind that the cloaking mentioned (and well described) is not the same as cloaking an affiliate link. Different thing with the same name. Lots of great tips here even if you've been blogging for a while. 

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Are Blog Comments Still Good For SEO or Seen as Spam?

Are Blog Comments Still Good For SEO or Seen as Spam? | Digital & Internet Marketing News | Scoop.it
Clear up the confusion on whether to still leverage blog comments for link building to enhance your site's SEO.
Kimberly Castleberry's insight:

Could blog comments be getting you in trouble? Or can they still serve a vital role in SEO link building? Frank weighs in on this topic that's on everyone's mind now that the Google zoo have given blogs reasons to be fearful! 

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All Links are Not Created Equal: 10 Illustrations on Search Engines' Valuation of Links

All Links are Not Created Equal: 10 Illustrations on Search Engines' Valuation of Links | Digital & Internet Marketing News | Scoop.it
In 1997, Google's founders created an algorithmic method to determine importance and popularity based on several key principles: Links on the web can be interpreted as votes that are cast by the source for the target All votes are,...
Kimberly Castleberry's insight:

I've mentioned different pieces of this on the blog before, but it's cool to see the collection of different link types and how they are valued. A link is a link is a link, but not all links are worth the same in Google's eyes. Focus on getting the best ones you can and on making use of the best ones you can get. Good SEO stuff here!

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13 Blog Post Blunders You Should Avoid (And What to Do Instead) | Your Writer Platform

13 Blog Post Blunders You Should Avoid (And What to Do Instead) | Your Writer Platform | Digital & Internet Marketing News | Scoop.it
Learn to craft great blog posts. If your blog posts are not feeling the love, you are likely committing one or more of these blog post blunders.
Kimberly Castleberry's insight:

We've all made at least a few (or a lot!) of these mistakes. Be sure to take a look at this post and see how many more you can quickly correct. Paying attention to this stuff adds up and results in a much more coherent and polished brand that gets subscribers and clients!

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Can Google Search Operate Without Giving Credit To Backlinks?

Can Google Search Operate Without Giving Credit To Backlinks? | Digital & Internet Marketing News | Scoop.it
Are Backlinks  Really Dead? Recently, a reader asked Matt Cutts, head of Google’s webspam (and thus SEO) team:  Does the big G have a version of the search engine that totally excludes any backlink relevancy? I’m wondering what search would
Kimberly Castleberry's insight:

I think this is a fantastic question because it addresses whether or not backlinks are totally and completely dead. This is something that gets speculated about a lot. 

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How Content Length Affects Rankings and Conversions

How Content Length Affects Rankings and Conversions | Digital & Internet Marketing News | Scoop.it
Around a month ago, I ran a Crazy Egg test, which showed that most people weren’t scrolling and reading the copy on NeilPatel.com. Because of the data
Kimberly Castleberry's insight:

The science of content length. Believe it or not, content length often plays a role in SEO rankings. I like the data graphics in this article that give you a really good idea of what's going on. 

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Clint Butler's curator insight, February 9, 5:33 AM

Recommendations are going around in my circles that content 2000 words plus in considered an indication of an authority post.  Only time will tell how true that is.

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The decay and fall of guest blogging for SEO

The decay and fall of guest blogging for SEO | Digital & Internet Marketing News | Scoop.it
Okay, I'm calling it: if you're using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it's become a more and more spammy practice, and if you're doin...
Kimberly Castleberry's insight:

Still highly valuable for natural brand building and authority branding.... guest blogging has long been a staple of marketing online. Todays news really only hits the spammers and link builders and does little to affect who will or will not be invited to blog on high quality blogs that showcase their efforts (because those efforts serve the blogs community). 

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SEO Essential Tools :: Collections :: Add-ons for Firefox


Via Sue Bride
Kimberly Castleberry's insight:

Here's some user-collected favorite Firefox add-ons to help you with both SEO and content marketing. I use several of these. Which ones do you use? 

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Sue Bride's curator insight, October 24, 2013 7:00 PM

Tools for Search Engine Optimization research.

Rescooped by Kimberly Castleberry from Seo Tips To Improve Your SEO
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New SEO Tools for You in Google Webmaster Tools and Analytics

New SEO Tools for You in Google Webmaster Tools and Analytics | Digital & Internet Marketing News | Scoop.it
Blog post at NoPassiveIncome.com : Have you visited your Google webmaster tools and analytics lately? Some things there have recently changed to help you with your blog or web[..]

Via Lisa Buben
Kimberly Castleberry's insight:

Did you see all the latest changes to your Google Webmaster account? If you haven't logged in lately you may not realize we got a bundle of new features... 

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What is Domain Authority, And Why Should You Care?

What is Domain Authority, And Why Should You Care? | Digital & Internet Marketing News | Scoop.it
You’ve probably heard about this already before. High quality sites, authority sites, domain authority (DA), page authority (PA), trust flow, and just about a
Kimberly Castleberry's insight:

Domain Authority is a new hybrid metric that even if you don't care about your advertisers do! DiTesco has the scoop on what it is, why it is, and how to check out your score. A lot of insight here if you've been curious about DA but not known where to start. 

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download-ranking-factor-study-2013.pdf

Kimberly Castleberry's insight:

Google SEO Ranking Factors - Search Metric Report 2013

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How to Protect your Site and Recover from a Google Penguin Penalty - Search Engine Journal

How to Protect your Site and Recover from a Google Penguin Penalty - Search Engine Journal | Digital & Internet Marketing News | Scoop.it
A month after Penguin 2.0 was released, the dust is settling and most people are eager to know: What exactly is Penguin 2.0 filtering? How does Penguin 2
Kimberly Castleberry's insight:

Dealing with Google Penguin related traffic drops? This post has great coverage of how to approach the problem. The link report is actually the one I suggested prior getting from my friend Clint for a much more affordable rate. I stand by that recommendation. This is definitely a post you should bookmark if you've suffered traffic loss recently. 

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In a Post Google Penguin World, It is Still Okay to Link Out | Bill Hartzer

In a Post Google Penguin World, It is Still Okay to Link Out | Bill Hartzer | Digital & Internet Marketing News | Scoop.it
In a post Google Penguin world, it is still okay (an natural) to link out to other websites. Here in June of 2013, I am horrified that I actually have to have
Kimberly Castleberry's insight:

Google Penguin updates changed a lot of SEO elements. But is there a reason for bloggers to be scared of linking to others? Hear what Bill has to say. Do you agree? 

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