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Authorship Is Dead, Long Live Authorship

Authorship Is Dead, Long Live Authorship | Digital & Internet Marketing News | Scoop.it
The demise of the Authorship Project at Google signals a change from solely relying on markup to using entity extraction to assign Authorship.

Via Sherryl Perry
Kimberly Castleberry's insight:

Authorship as we know it is changing... and it's probably for the better.  I still suggest adding your authorship tags though as it will will help make sure that Google DOES have that data. These changes mean that those that have been penalized for not having it are going to have less penalty but it's still a good thing to make sure that Google explicitly knows that certain pieces of content are yours. 

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Why Schema.org is Crucial to WordPress | @thetorquemag

Why Schema.org is Crucial to WordPress | @thetorquemag | Digital & Internet Marketing News | Scoop.it
Schema.org is crucial for you to implement on your WordPress site because it makes it easier for web bots and spiders, like the ones I build, to understand the content they are crawling.
Kimberly Castleberry's insight:

Schema is the name of the game when it comes to optimizing a WordPress website for both social and SEO these days. Since the arrival of Penguin, schema markup is what sites want to be able to identify our content as being of a certain type. One of my favorite tools for adding the schema that FB/Twitter/G+ want is found here: http://just-ask-kim.com/recommends/seoboosterpro

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Kimberly Castleberry's curator insight, October 31, 2013 6:09 AM

Schema is the name of the game when it comes to optimizing a WordPress website for both social and SEO these days. Since the arrival of Penguin, schema markup is what sites want to be able to identify our content as being of a certain type. One of my favorite tools for adding the schema that FB/Twitter/G+ want is found here: http://just-ask-kim.com/recommends/seoboosterpro

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Rich Pins on Pinterest

Rich Pins on Pinterest | Digital & Internet Marketing News | Scoop.it
Rich Pins
Kimberly Castleberry's insight:

Pinterests new meta data tags allow approved businesses to have data-rich, high impact, pinterest pins (known as "rich pins") right from their website. They are similar to FB's opengraph tags, but requiring an approval process. 

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