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The Black Hole of “Meh.” — Medium

The Black Hole of “Meh.” — Medium | Digital & Internet Marketing News | Scoop.it
If Product/Market Fit is “the only thing that matters,” why do startups fail even after reaching Product/Market Fit?
Kimberly Castleberry's insight:

Even if you have a perfect product/market fit, your market may shrug at your offering.

Here is three reasons that they may be shrugging - and what you can do to get beyond the "meh".

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What is your content marketing strategy missing? - Brand Republic News

What is your content marketing strategy missing? - Brand Republic News | Digital & Internet Marketing News | Scoop.it
Content marketing is all about creating insightful, engaging and interesting content in a variety of forms, written, image, game or video based. - Brand Republic
Kimberly Castleberry's insight:

Do you agree with their opinion that the sales pitch needs to go away? I'm inclined to think that it has evolved but remains a critical part of marketing. Fear of it is why so many businesses still flounder around. But many businesses do spray it everywhere and so the whole idea use of it has to shift for those businesses. 

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Four pricing experiments that make no sense (that you should know)

Four pricing experiments that make no sense (that you should know) | Digital & Internet Marketing News | Scoop.it
Here are four pricing experiments that you may never have heard of, but are lots of fun and filled with insight. I hope you enjoy them.
Kimberly Castleberry's insight:

What is that worth? Well... it depends... 

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The Complete Beginner's Guide to Creating Marketing Personas

The Complete Beginner's Guide to Creating Marketing Personas | Digital & Internet Marketing News | Scoop.it
Building marketing personas can help improve the way you solve problems for your customers. Here is a blueprint and beginner's guide to getting started.
Kimberly Castleberry's insight:

Before you write a blog post, draft up sales copy, write that ebook, or send that tweet - it's super important to understand your brands unique voice, angle and message.

You may think this is as easy as saying, "I'll just be myself" - but even self branded individuals need to pay attention to who they are when they connect with people as "their brand". (Otherwise known as "not all private discussions need sent to your email list!")

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40 Tips to Start Selling More Online Today

40 Tips to Start Selling More Online Today | Digital & Internet Marketing News | Scoop.it

"Shop with the people you know and trust!"

Kimberly Castleberry's insight:

This is a great tip sheet or check list to run through to identify places that you may be missing out on sales. Very handy list, check it out. 

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The Art of War for Salespeople - Part 1: Love

The Art of War for Salespeople - Part 1: Love | Digital & Internet Marketing News | Scoop.it
Welcome to the first in a 7-part series on the Art of War for Salespeople. In this series I will introduce you to the 7 pillars of sales for the modern sales warrior. Some of you might be aware of ...
Kimberly Castleberry's insight:

What's love got to do with it... And by "it" I mean sales?!?! Check this out and let me know if you agree!

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