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The Internet's Original Sin

The Internet's Original Sin | Digital & Internet Marketing News | Scoop.it
It's not too late to ditch the ad-based business model and build a better web.
Kimberly Castleberry's insight:

I have to laugh somewhat sarcastically at the "we screwed up pretty badly the first time around" comment regarding decisions that lead to the original creation of the first wave of consumer data tracking.

It probably was an inevitable creation though - and that's what makes this post particularly fascinating.

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87% of SMBs suffered a cyberattack last year, only 44% see security as a priority

87% of SMBs suffered a cyberattack last year, only 44% see security as a priority | Digital & Internet Marketing News | Scoop.it
The risk of cyberattacks on SMBs has been examined in detail in a recent Sophos-sponsored report by the Ponemon Institute. The report - The Risk of an Uncertain Security Strategy - surveyed over 2,...
Kimberly Castleberry's insight:

There's a huge gap between the number of small businesses that GET attacked and the number that THINK they will get attacked. Odds are just simply NOT in your favor. You've got to get serious about cybersecurity. 

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Why you should not use autocomplete • Yoast

Why you should not use autocomplete • Yoast | Digital & Internet Marketing News | Scoop.it
Several updates to this post below! Today at Pubcon Matt Cutts of Google once again promoted the use of autocomplete-type, a new property for web forms that works in Chrome (and possibly other browsers, I haven’t checked).
Kimberly Castleberry's insight:

Chrome's new form autocomplete is scary insecure... disable it and use LastPass instead. Lastpass is the only password manager to routinely pass all security tests with flying colors and get recommended by leading security teams. 

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Google Encrypts All Gmail Messages After NSA Snooping

Google Encrypts All Gmail Messages After NSA Snooping | Digital & Internet Marketing News | Scoop.it
From now on, Gmail users no longer have the option of using more insecure HTTP connections.
Kimberly Castleberry's insight:
Google Encrypts All Gmail Messages After NSA Snooping
Rather than charge NSA for access to your account - thus making money - as Microsoft does of your hotmail accounts... Google has taken a move to head off the NSA by applying default encryption to all gmail accounts.*

Gmail HTTPS has been an option for several years but now there is no longer an option to turn it off. 

In addition to the data being encrypted when it travels from Google to you... the data is now also encrypted as it travels between Google's servers... putting a serious wrench in the NSA's eavesdropping plans. 

You don't need to do anything or make any changes, to benefit from this move by Google to protect you. 

Well Played, Google... well played!
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Report: Facebook Is Collecting Data on Your Cursor Movements

Report: Facebook Is Collecting Data on Your Cursor Movements | Digital & Internet Marketing News | Scoop.it
Facebook is reportedly experimenting with new technology that tracks and collects data about a user's activity on the site, including cursor movements.
Kimberly Castleberry's insight:

Facebook has begun collecting cursor data. This is very much like heatmap data. Some people seem surprised over this but I'm mostly surprised they weren't collecting it before. Heatmap and cursor data are two of the primary ways we identify flaws in our user experience and conversion for websites. 

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Facebook Just Killed A Privacy Setting, So It's A Good Time To Do Your Own Checkup

Facebook Just Killed A Privacy Setting, So It's A Good Time To Do Your Own Checkup | Digital & Internet Marketing News | Scoop.it
Facebook just eliminated your ability to block people from searching for you by name. Here's a guide for tweaking what's left.
Kimberly Castleberry's insight:

I'm less than thrilled by this since it was the ony way to stop spammers from scraping email addresses and then figuring out who you are. 

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