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Rescooped by Kimberly Castleberry from Social Media, SEO, Mobile, Digital Marketing
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What will paid search look like in 2014?

What will paid search look like in 2014? | Digital & Internet Marketing News | Scoop.it

In the paid search world, 2013 was as busy at it gets. Major changes to Google included the Enhanced Campaigns migration and rise of Product Listing Ads (PLAs) not to mention the maturing of Facebook as an advertising platform.


Via Kamal Bennani
Kimberly Castleberry's insight:

In the paid search world, 2013 was as busy at it gets. Major changes to Google included the Enhanced Campaigns migration and rise of Product Listing Ads (PLAs) not to mention the maturing of Facebook as an advertising platform.

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Scooped by Kimberly Castleberry
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This Teen Girl Is A Social Network's Worst Nightmare -- And Best Hope

This Teen Girl Is A Social Network's Worst Nightmare -- And Best Hope | Digital & Internet Marketing News | Scoop.it
MILLBURN, N.J. -- Fourteen-year-old Casey Schwartz has ditched more social networking services than most people her parents’ age have joined. Like many of her friends, Casey has a tendency to embrace social media sites, then suddenly drop them.
Kimberly Castleberry's insight:

Everyone chases the elusive 16 year old girl with their marketing.. but what's it like to try to market to her in the internet world? Here's a real life view of a day in the life of the girl that defines the needs, wants, and behaviors of social networking companies and mobile apps today! 

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