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Why Your Brain Wants To Help One Child In Need — But Not Millions

Why Your Brain Wants To Help One Child In Need — But Not Millions | Digital & Internet Marketing News | Scoop.it
Donations to fight Ebola are lower than expected. One psychologist thinks the reason may be the impact of hopelessness. A really big problem makes people less likely to give.
Kimberly Castleberry's insight:

The heart and head often have a surprising conflict that makes us seem cruel and calloused when in fact something very important is going on...

....Something that tells a lot about how much we can and how little we actually see ourselves as able to help.

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Amazon Must Be Stopped

Amazon Must Be Stopped | Digital & Internet Marketing News | Scoop.it
It's too big. It's cannibalizing the economy. It's time for a radical plan.
Kimberly Castleberry's insight:

I'm not fully convinced that I totally agree with ALL of the points made in this article. However, there are certainly enough interesting and convincing points here that this post is going to give me a lot of food for though in the upcoming weeks.

I suppose that we talk about Amazon as the New Google and so this was only inevitable.

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Remove Unnecessary Steps & Win More Links, Shares, and Conversions - Whiteboard Friday

Remove Unnecessary Steps & Win More Links, Shares, and Conversions - Whiteboard Friday | Digital & Internet Marketing News | Scoop.it
The more you simplify your user experience, the more likely users are to accomplish the goals you've set for the product, website, or communication at hand. In this week's Whiteboard Friday, Rand walks us through user experience and the actions that we can remove from our processes in order to drive more conversions, earn more links, get more social shares.
Kimberly Castleberry's insight:

While friction can play a very important role in helping us sort the right customers from the wrong ones... it also can be the death of many lesser items in our funnel and ultimately result in people never making it to the point of considering being a customer.

Rand walks us through some of the most important places you can reduce friction in your website's efforts.

 

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6 Ways to Make Guerrilla Marketing Work For You

6 Ways to Make Guerrilla Marketing Work For You | Digital & Internet Marketing News | Scoop.it
For marketers with big dreams and small budgets, “guerrilla marketing” has a strong appeal – it’s often seen as a low investment, high impact strategy. Here are 6 tips for creating highly innovative, epic guerrilla marketing campaigns.
Kimberly Castleberry's insight:

Oh I love these examples - they convey so much great stuff about the brand without being "just more advertising".

If you're looking for something to stoke your creativity, have a look at what these six big brands are doing. 

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5 Really Obvious Ways To Watch Industry Competitors Better Than Ever

5 Really Obvious Ways To Watch Industry Competitors Better Than Ever | Digital & Internet Marketing News | Scoop.it

Do you stalk your competition?

If you do - here's some tools you can use to make it quicker, easier, and enable you to keep closer tabs on them.

Watch industry competitors in order to stay on top of the latest trends in your market and use them to write more epic content for your site
Kimberly Castleberry's insight:

Do you stalk your competition?
 

If you do - here's some tools you can use to make it quicker, easier, and enable you to keep closer tabs on them.

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Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT

Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT | Digital & Internet Marketing News | Scoop.it
Check out how your favorite sites looked when they first launched.
Kimberly Castleberry's insight:

Then and now... What Your 20 Favorite Websites Used To Look Like

This is a real blast from the past. I don't miss the hyper-cluttered look, ala Microsoft 2000... but I'm really over the hyper-white mostly-blank-page look too.  

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Is Your Business Prepared for Canada’s Anti-Spam Law?

Is Your Business Prepared for Canada’s Anti-Spam Law? | Digital & Internet Marketing News | Scoop.it
In what is widely considered to be one of the most restrictive laws on the planet dealing with commercial electronic messages, most of Canada’s long-awaited anti-spam legislation will take effect on July 1, 2014 (“CASL”).
CASL regulates all commercial electronic messages that are sent or accessed by computer systems located within Canada.  Therefore, covered businesses currently [...]
Kimberly Castleberry's insight:


Nations with a free trade agreement with Canada, which includes the United States, will need to pay attention to compliance with this one. 

I'm not a lawyer but as far as I can tell there is no good way around this. Even explicitly blocking Canadian traffic would not stop an auto-fill bot from throwing one of those addresses in your email autoresponder. 

What this law does is remove many of the "loopholes" that businesses have been using/abusing, that exist in the CAN-SPAM act, aka "The You Can Spam Act". 

When in doubt, consult a lawyer. 

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Kimberly Brink-Castleberry - Google+ - Business Safety Alert:  Getty Images There's a LOT of…

Kimberly Brink-Castleberry - Google+ - Business Safety Alert:  Getty Images There's a LOT of… | Digital & Internet Marketing News | Scoop.it
Kimberly Castleberry's insight:

There's a lot of discussion this week about the changes to Getty Images terms of service and usage rights... but here's a few important things that most people aren't telling you. Buyer beware!

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Four pricing experiments that make no sense (that you should know)

Four pricing experiments that make no sense (that you should know) | Digital & Internet Marketing News | Scoop.it
Here are four pricing experiments that you may never have heard of, but are lots of fun and filled with insight. I hope you enjoy them.
Kimberly Castleberry's insight:

What is that worth? Well... it depends... 

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The Art of War for Salespeople - Part 1: Love

The Art of War for Salespeople - Part 1: Love | Digital & Internet Marketing News | Scoop.it
Welcome to the first in a 7-part series on the Art of War for Salespeople. In this series I will introduce you to the 7 pillars of sales for the modern sales warrior. Some of you might be aware of ...
Kimberly Castleberry's insight:

What's love got to do with it... And by "it" I mean sales?!?! Check this out and let me know if you agree!

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17 Wicked Ways to Use Your Facebook Cover Photo

17 Wicked Ways to Use Your Facebook Cover Photo | Digital & Internet Marketing News | Scoop.it
Want to make an epic first impression with your cover photo? Try using these 17 wicked ways to use your Facebook cover photo to its full advantage.
Kimberly Castleberry's insight:

Looking for some stellar examples of great Facebook cover images to give you some ideas? Check out these 17 great covers before you sit down with your graphic designer and get an idea of what you want! Some of these are pretty cool!

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Yong Ong's curator insight, April 23, 2014 12:17 PM

Building up a good image is essential to many individual, product or services. In this information technology age, where social media marketing is essential for almost all goods that are available in the market, the first impression on social network platform such as Facebook could simply decide its popularity in the market.

 

A right cover photo of a Facebook page could help lure the appetite of potential customers toward the product. This picture is required to be delivering ideas and information to customer directly. Messages such as announcements, brief description of products and event promotion could be shown on cover photo. This could either etch positive or negative image on targeted customers.  Creating a positive first impression could spark interest in consumers, then further browsing and explore of the brand could potentially be carried out by the consumers. 

 

Beisdes that, companies could utilise the cover photo of consumers. For instance, consumer would post their photo of drinking a bottle of  Ace of Spade Champaign. The showing off behaviour of certain group of consumer could be exploited and use it as a platform to gain popularity to the brand. 

 

Nevertheless, there is risk of posting prohibited photos that are against the terms and conditions of Facebook. Photos with labels such as price, discounts, to like, share or comment are strictly prohibited. 

 

Therefore, it is believe that utilising cover photo on Facebook well could help in branding and marketing. However, the terms and conditions of posting should be taken into deep consideration.

 

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Claiming And Setting Up Your Official Google+ Custom Vanity URL

Claiming And Setting Up Your  Official Google+ Custom Vanity URL | Digital & Internet Marketing News | Scoop.it
Claiming And Setting Up Your Official Google+ Custom Vanity URLAlready using Google+? Follow Just Ask Kim for the latest in social media and social technology tips and tricks and advice.
Kimberly Castleberry's insight:

Google+ just launched official vanity URLs. Here's the details on them as well as some things you need to know so you don't make any mistakes you'll regret. 

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10 Social Media Best Practices for Brand Engagement

10 Social Media Best Practices for Brand Engagement | Digital & Internet Marketing News | Scoop.it
Salesforce Marketing Cloud engages with their community Social media allows you to directly connect with your customers, prospects, and brand representatives about everything from products to challenges.
Kimberly Castleberry's insight:

Want to build community engagement for your brand or business? Look no further than this post from Salesforce with some useful and important ways you can help you not only solidify your brand in their mind but encourage them to respond to you as well. Tip: Follow their link to download that social media playbook, you'll likely find it really useful. 

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If Dropbox's CEO Could Give Advice To His Younger Self, It'd Involve A Tennis Ball And The Number 30,000

If Dropbox's CEO Could Give Advice To His Younger Self, It'd Involve A Tennis Ball And The Number 30,000 | Digital & Internet Marketing News | Scoop.it
How many days do you have left?
Kimberly Castleberry's insight:

There's three pieces of very true and very impactful business advice in this little article. I hope you'll not only give it a read but stop for just a moment and think about what it really means to YOUR business. 

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50 Favorite Online-Marketing Influencers of 2014

50 Favorite Online-Marketing Influencers of 2014 | Digital & Internet Marketing News | Scoop.it
These people provide useful, reliable information in their blogs and on social media and have expert knowledge in various fields.
Kimberly Castleberry's insight:

50 Favorite Online-Marketing Influencers of 2014

I love seeing many of my favorite colleagues in this Entrepreneur(dot)com article! How many of them do you recognize?

Are any of these names new to you? Be sure to connect and meet them!

 

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The Black Hole of “Meh.” — Medium

The Black Hole of “Meh.” — Medium | Digital & Internet Marketing News | Scoop.it
If Product/Market Fit is “the only thing that matters,” why do startups fail even after reaching Product/Market Fit?
Kimberly Castleberry's insight:

Even if you have a perfect product/market fit, your market may shrug at your offering.

Here is three reasons that they may be shrugging - and what you can do to get beyond the "meh".

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How to Turn Freebie-Seekers into Paying Customers: 4 Strategies Worth Testing on Your Site

How to Turn Freebie-Seekers into Paying Customers: 4 Strategies Worth Testing on Your Site | Digital & Internet Marketing News | Scoop.it
If you’re struggling to convert tire-kickers into brand evangelists, try testing the following strategies on your site to swell the ranks of paying customers while building loyalty and user engagement.
Kimberly Castleberry's insight:

If you're faced with the typical deluge of freebie seekers not converting, here's some useful tips from Kismetrics.

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How To Cancel A Paypal Authorized Recurring Payment

How To Cancel A Paypal Authorized Recurring Payment | Digital & Internet Marketing News | Scoop.it
How To Cancel A Paypal Authorized Recurring Payment UnApprove Payments You PreApproved Before!  Paypal’s preapproved recurring payment program is a really handy way to subscribe to anything from courses to services.  Sometimes, however, we get what we need from the
Kimberly Castleberry's insight:

Regardless of what product you've purchased, you can always put a halt to reoccurring payments directly inside Paypal.. even if you can not reach the seller of the original product.
 

This quick tutorial will show you how to cancel that reoccurring Paypal billing (and put an end to any monthly membership attached to it).

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The Complete Beginner's Guide to Creating Marketing Personas

The Complete Beginner's Guide to Creating Marketing Personas | Digital & Internet Marketing News | Scoop.it
Building marketing personas can help improve the way you solve problems for your customers. Here is a blueprint and beginner's guide to getting started.
Kimberly Castleberry's insight:

Before you write a blog post, draft up sales copy, write that ebook, or send that tweet - it's super important to understand your brands unique voice, angle and message.

You may think this is as easy as saying, "I'll just be myself" - but even self branded individuals need to pay attention to who they are when they connect with people as "their brand". (Otherwise known as "not all private discussions need sent to your email list!")

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The Science of Emotion in Marketing: How We Decide What to Share and Whom to Trust

The Science of Emotion in Marketing: How We Decide What to Share and Whom to Trust | Digital & Internet Marketing News | Scoop.it
To understand emotion in marketing, we have to understand the four emotions. Here's how happiness, sadness, fear and anger motivate us to action.
Kimberly Castleberry's insight:

Here's a really neat cognitive and neuroscience approach to building content that is substantially more shareable! 

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Beth Kanter's curator insight, April 18, 2014 11:14 AM

Engagement triggers

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Crowdfunding's Epic Growth [INFOGRAPHIC] - Clarity

Crowdfunding's Epic Growth [INFOGRAPHIC] - Clarity | Digital & Internet Marketing News | Scoop.it
Kimberly Castleberry's insight:

Crowdfunding is all the rage these days... and for good reason!

Did you know that the crowdfunding economy has grown from 1.5 Billion in 2011 to a staggering 5.1 Billion in 2013?

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Google Helpout - Providers Find up to 90% Drop-off rate!

Google Helpout - Providers Find up to 90% Drop-off rate! | Digital & Internet Marketing News | Scoop.it
Kimberly Castleberry's insight:

Is Google's new "Helpout" product suffering from both technical issues compounded with people simply not showing up for when the Helpout is not a paid-for-event? Definitely something to keep an eye on... 

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4 Successful Sites That Will Inspire You to Think Outside The Box

4 Successful Sites That Will Inspire You to Think Outside The Box | Digital & Internet Marketing News | Scoop.it
Kimberly Castleberry's insight:

Is marketing wearing down on our soul? Here's four blogs and FB pages that will give you ideas and inspire you at the same time. There's some things here that you can easily impliment in your own business. 

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Wow! Email Newsletter Layouts For Design Inspiration

Wow! Email Newsletter Layouts For Design Inspiration | Digital & Internet Marketing News | Scoop.it
Kimberly Castleberry's insight:

Is your email newsletter lacking a little something? Does it have the pizazz and pop that tell the story of your brand? This post by MailChimp highlights some truely gorgeous templates to give you an idea for when you sit down with your web designer or web design team. 

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How Writing Amazing Emails Can Further Your Career

How Writing Amazing Emails Can Further Your Career | Digital & Internet Marketing News | Scoop.it
Don’t worry email isn’t dead or even old-fashioned yet, whatever the naysayers might be predicting.
Kimberly Castleberry's insight:

Email is actually a skill that can make or break your job hunt, promotion results, and landing that new client. It may sound "old fashioned" in this day and age of Facebook, but being very good at email is something you need to not forget. Here's some great tips to make sure you manage your email well and convey things clearly for the other party. 

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