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Scooped by Kimberly Castleberry
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SEO Is Dead. Link Building Is Dead. Your Pony Is Dead.

SEO Is Dead. Link Building Is Dead. Your Pony Is Dead. | Digital & Internet Marketing News | Scoop.it
Everyone says it is, so it must be true: SEO is finally dead. But what on earth happened to the pony? Read the post to find out.
Kimberly Castleberry's insight:

Traffic generation pro, +Ana Hoffman of +Traffic Generation Cafe really cuts to the chase with a no-holds-barred overview of what's changed... and what you need to do about it. Ana's my go-to pro for this stuff so be sure you give this a read.

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Scooped by Kimberly Castleberry
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The decay and fall of guest blogging for SEO

The decay and fall of guest blogging for SEO | Digital & Internet Marketing News | Scoop.it
Okay, I'm calling it: if you're using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it's become a more and more spammy practice, and if you're doin...
Kimberly Castleberry's insight:

Still highly valuable for natural brand building and authority branding.... guest blogging has long been a staple of marketing online. Todays news really only hits the spammers and link builders and does little to affect who will or will not be invited to blog on high quality blogs that showcase their efforts (because those efforts serve the blogs community). 

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