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Scooped by Kimberly Castleberry
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You Won’t Finish This Article

You Won’t Finish This Article | Digital & Internet Marketing News | Scoop.it
I’m going to keep this brief, because you’re not going to stick around for long. I’ve already lost a bunch of you. For every 161 people who landed on this page, about 61 of you—38 percent—are already gone.
Kimberly Castleberry's insight:

Stop and read this... seriously. While it starts out as a real fun post, there's some really serious statistics in here. I'm fascinated by the percentage of people that will social share an article without reading it. Reminds me of that prior article I shared, about Twitter being full of un-read articles...hmmmm. There's more in the post too... definitely worth a read.

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Scooped by Kimberly Castleberry
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Report: Facebook Is Collecting Data on Your Cursor Movements

Report: Facebook Is Collecting Data on Your Cursor Movements | Digital & Internet Marketing News | Scoop.it
Facebook is reportedly experimenting with new technology that tracks and collects data about a user's activity on the site, including cursor movements.
Kimberly Castleberry's insight:

Facebook has begun collecting cursor data. This is very much like heatmap data. Some people seem surprised over this but I'm mostly surprised they weren't collecting it before. Heatmap and cursor data are two of the primary ways we identify flaws in our user experience and conversion for websites. 

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