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Remove Unnecessary Steps & Win More Links, Shares, and Conversions - Whiteboard Friday

Remove Unnecessary Steps & Win More Links, Shares, and Conversions - Whiteboard Friday | Digital & Internet Marketing News | Scoop.it
The more you simplify your user experience, the more likely users are to accomplish the goals you've set for the product, website, or communication at hand. In this week's Whiteboard Friday, Rand walks us through user experience and the actions that we can remove from our processes in order to drive more conversions, earn more links, get more social shares.
Kimberly Castleberry's insight:

While friction can play a very important role in helping us sort the right customers from the wrong ones... it also can be the death of many lesser items in our funnel and ultimately result in people never making it to the point of considering being a customer.

Rand walks us through some of the most important places you can reduce friction in your website's efforts.

 

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Scooped by Kimberly Castleberry
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How Facebook is killing itself off and very quickly too - The 7 Pillars Book

How Facebook is killing itself off and very quickly too - The 7 Pillars Book | Digital & Internet Marketing News | Scoop.it
I all but live in Facebook and have done for several years now. It is fascinating to see your online home self destructing in the way that it has done over the past few weeks.
Kimberly Castleberry's insight:

Sad but true. I've been saying this for a while but everyone is trying to pretend like it's not happening. Of course, a site the size of Facebook doesn't die overnight. Not even over 2 years. Heck, even MySpace is still around. But good luck finding your friends there. Facebook has to appease shareholders and we cross our fingers that it can do that before it completely implodes. The hate towards FB is high and even the people who use it most often often complain of feeling trapped there. Not really the energy you want people to feel towards your company! 

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