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The Science of Emotion in Marketing: How We Decide What to Share and Whom to Trust

The Science of Emotion in Marketing: How We Decide What to Share and Whom to Trust | Digital & Internet Marketing News | Scoop.it
To understand emotion in marketing, we have to understand the four emotions. Here's how happiness, sadness, fear and anger motivate us to action.
Kimberly Castleberry's insight:

Here's a really neat cognitive and neuroscience approach to building content that is substantially more shareable! 

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Beth Kanter's curator insight, April 18, 2014 11:14 AM

Engagement triggers

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Facebook God: A Masterclass in Human Connection Through Social Media

Facebook God: A Masterclass in Human Connection Through Social Media | Digital & Internet Marketing News | Scoop.it
This story begins with the day I found God. Not the guy in the sky that human’s have been killing themselves over for the past 2000 years or so.
Kimberly Castleberry's insight:

What does God have in common with social media? A LOT more than you might think! 

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