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Copywriting Tips for the Novice Blogger

Copywriting Tips for the Novice Blogger | Digital & Internet Marketing News | Scoop.it
If you can’t write, your foremost foe is perfection paralysis. You need to slay that nasty beast. Welcome to the writing process.
Kimberly Castleberry's insight:

These tips are not only for the novice! If you sometimes struggle to create written content of any sort.. this is for you! This isn't fluff either as this approach is exactly the approach that the most prolific writers eventually learn as they move on to master their craft.

 

Read this and pass it along!

 

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Copy Matters: Email Split Tests - One Surprising Mistake You May Be Making

Copy Matters: Email Split Tests - One Surprising Mistake You May Be Making | Digital & Internet Marketing News | Scoop.it
When conducting an email split test ensure that you test your copy in the most valuable way.
Kimberly Castleberry's insight:

#TestItAndFindOut Too often, people set up an email split test that winds up being a waste of time... because it provides them nothing to work with on the follow up email. Be sure you check out these three simple split test questions you can use to make the most of your time and efforts and to get more bang for your buck in your email marketing campaigns. 

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The Complete Beginner's Guide to Creating Marketing Personas

The Complete Beginner's Guide to Creating Marketing Personas | Digital & Internet Marketing News | Scoop.it
Building marketing personas can help improve the way you solve problems for your customers. Here is a blueprint and beginner's guide to getting started.
Kimberly Castleberry's insight:

Before you write a blog post, draft up sales copy, write that ebook, or send that tweet - it's super important to understand your brands unique voice, angle and message.

You may think this is as easy as saying, "I'll just be myself" - but even self branded individuals need to pay attention to who they are when they connect with people as "their brand". (Otherwise known as "not all private discussions need sent to your email list!")

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