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Scooped by Kimberly Castleberry
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Remove Unnecessary Steps & Win More Links, Shares, and Conversions - Whiteboard Friday

Remove Unnecessary Steps & Win More Links, Shares, and Conversions - Whiteboard Friday | Digital & Internet Marketing News | Scoop.it
The more you simplify your user experience, the more likely users are to accomplish the goals you've set for the product, website, or communication at hand. In this week's Whiteboard Friday, Rand walks us through user experience and the actions that we can remove from our processes in order to drive more conversions, earn more links, get more social shares.
Kimberly Castleberry's insight:

While friction can play a very important role in helping us sort the right customers from the wrong ones... it also can be the death of many lesser items in our funnel and ultimately result in people never making it to the point of considering being a customer.

Rand walks us through some of the most important places you can reduce friction in your website's efforts.

 

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What is your content marketing strategy missing? - Brand Republic News

What is your content marketing strategy missing? - Brand Republic News | Digital & Internet Marketing News | Scoop.it
Content marketing is all about creating insightful, engaging and interesting content in a variety of forms, written, image, game or video based. - Brand Republic
Kimberly Castleberry's insight:

Do you agree with their opinion that the sales pitch needs to go away? I'm inclined to think that it has evolved but remains a critical part of marketing. Fear of it is why so many businesses still flounder around. But many businesses do spray it everywhere and so the whole idea use of it has to shift for those businesses. 

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How We Boosted Conversions by 230% with a Headline Redesign

How We Boosted Conversions by 230% with a Headline Redesign | Digital & Internet Marketing News | Scoop.it
Changing not the headline, but the image around the headline, doubled our conversion. Here's what you can replicate.
Kimberly Castleberry's insight:

When designing optins, squeeze pages and calls to action, the simple tips in this post could mean huge gains for you! 

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How to Turn Freebie-Seekers into Paying Customers: 4 Strategies Worth Testing on Your Site

How to Turn Freebie-Seekers into Paying Customers: 4 Strategies Worth Testing on Your Site | Digital & Internet Marketing News | Scoop.it
If you’re struggling to convert tire-kickers into brand evangelists, try testing the following strategies on your site to swell the ranks of paying customers while building loyalty and user engagement.
Kimberly Castleberry's insight:

If you're faced with the typical deluge of freebie seekers not converting, here's some useful tips from Kismetrics.

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You Won’t Finish This Article

You Won’t Finish This Article | Digital & Internet Marketing News | Scoop.it
I’m going to keep this brief, because you’re not going to stick around for long. I’ve already lost a bunch of you. For every 161 people who landed on this page, about 61 of you—38 percent—are already gone.
Kimberly Castleberry's insight:

Stop and read this... seriously. While it starts out as a real fun post, there's some really serious statistics in here. I'm fascinated by the percentage of people that will social share an article without reading it. Reminds me of that prior article I shared, about Twitter being full of un-read articles...hmmmm. There's more in the post too... definitely worth a read.

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New SEO Tools for You in Google Webmaster Tools and Analytics

New SEO Tools for You in Google Webmaster Tools and Analytics | Digital & Internet Marketing News | Scoop.it
Blog post at NoPassiveIncome.com : Have you visited your Google webmaster tools and analytics lately? Some things there have recently changed to help you with your blog or web[..]

Via Lisa Sicard
Kimberly Castleberry's insight:

Did you see all the latest changes to your Google Webmaster account? If you haven't logged in lately you may not realize we got a bundle of new features... 

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