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Is Your Business Prepared for Canada’s Anti-Spam Law?

Is Your Business Prepared for Canada’s Anti-Spam Law? | Digital & Internet Marketing News | Scoop.it
In what is widely considered to be one of the most restrictive laws on the planet dealing with commercial electronic messages, most of Canada’s long-awaited anti-spam legislation will take effect on July 1, 2014 (“CASL”).
CASL regulates all commercial electronic messages that are sent or accessed by computer systems located within Canada.  Therefore, covered businesses currently [...]
Kimberly Castleberry's insight:


Nations with a free trade agreement with Canada, which includes the United States, will need to pay attention to compliance with this one. 

I'm not a lawyer but as far as I can tell there is no good way around this. Even explicitly blocking Canadian traffic would not stop an auto-fill bot from throwing one of those addresses in your email autoresponder. 

What this law does is remove many of the "loopholes" that businesses have been using/abusing, that exist in the CAN-SPAM act, aka "The You Can Spam Act". 

When in doubt, consult a lawyer. 

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Encourage Your Leads To Unsubscribe. Seriously.

Encourage Your Leads To Unsubscribe. Seriously. | Digital & Internet Marketing News | Scoop.it
There is good in getting people to unsubscribe from your list. Email specialist Daniel De Gruijter shares how this can actually boost your sales and revenue.
Kimberly Castleberry's insight:

Daniel ran a test on one of Mindvalley's businesses and the results were immediate:
- Increased unsubscribed rates but decreased complaint rates
- Improved delivery scores
- Improved lead quality in the list

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