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Tristan Walker: The Visible Man

Tristan Walker: The Visible Man | Digital & Internet Marketing News | Scoop.it
A bold entrepreneur with a radical startup. An African-American. In tech, those two phrases usually don't go together. Enter Tristan Walker.
Kimberly Castleberry's insight:

It isn't just females that Silicon Valley and many other tech hubs show a shortage of... it's also racial minorities. (And female minorities are a statistic that is much closer to zero than any real number.)

Yet, it's important that we look at people breaking ground and hold them as role models - in the same way we do their peers - so that kids of all genetics may have people to look up too in the elite sector of business, entrepreneur-ism, and tech.

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Amazon Must Be Stopped

Amazon Must Be Stopped | Digital & Internet Marketing News | Scoop.it
It's too big. It's cannibalizing the economy. It's time for a radical plan.
Kimberly Castleberry's insight:

I'm not fully convinced that I totally agree with ALL of the points made in this article. However, there are certainly enough interesting and convincing points here that this post is going to give me a lot of food for though in the upcoming weeks.

I suppose that we talk about Amazon as the New Google and so this was only inevitable.

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How to hire good people instead of nice people

How to hire good people instead of nice people | Digital & Internet Marketing News | Scoop.it
Usually, employers rapidly scan the resume of each job applicant looking for relevant education, skills, and work experience. They select 10 candidates for telephone calls, invite three in for interviews, and hire the one they like the best. This is a bad way to hire because at best it gets you nice people. You don't need nice people. You...
Kimberly Castleberry's insight:

"Good and nice are not the same thing. The opposite of good is bad. The opposite of nice is unlikeable.

 

Nice people care if you like them; good people care about you. Nice people stretch the truth; good people don’t. If you tell a nice person to do something evil, they might do it because they do not want to upset you; a good person will refuse to do it."

 

I really like this article as it makes some strong points that can help you get the RIGHT people on your team!

 

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The Black Hole of “Meh.” — Medium

The Black Hole of “Meh.” — Medium | Digital & Internet Marketing News | Scoop.it
If Product/Market Fit is “the only thing that matters,” why do startups fail even after reaching Product/Market Fit?
Kimberly Castleberry's insight:

Even if you have a perfect product/market fit, your market may shrug at your offering.

Here is three reasons that they may be shrugging - and what you can do to get beyond the "meh".

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7 inspiring quotes for your worst business days – Entrepreneur...

7 inspiring quotes for your worst business days – Entrepreneur... | Digital & Internet Marketing News | Scoop.it
We all have them. Days when everything goes wrong, you aren’t as far ahead as you hoped, and your clients are driving you crazy. Whatever the source of your bad day, these quotes will help you get back to work with a smile. You’ve made mistakes. Mistakes can be frustrating. But they are also...
Kimberly Castleberry's insight:

Being an entrepreneur can be tough! When you're feeling a bit beat up, check out these inspiring quotes to help you make it through the hurdles.

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Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT

Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT | Digital & Internet Marketing News | Scoop.it
Check out how your favorite sites looked when they first launched.
Kimberly Castleberry's insight:

Then and now... What Your 20 Favorite Websites Used To Look Like

This is a real blast from the past. I don't miss the hyper-cluttered look, ala Microsoft 2000... but I'm really over the hyper-white mostly-blank-page look too.  

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15 Billionaires Who Were Once Dirt Poor

15 Billionaires Who Were Once Dirt Poor | Digital & Internet Marketing News | Scoop.it
Need a little inspiration or motivation? Here are 15 of the world's richest people who came from nothing.
Kimberly Castleberry's insight:

Sometimes, it's good to be reminded that a small minority of the wealthy were "silver spoon babies" and most began life like you and I... working hard and doing our best.  Here's 15 billionaires that prove that it's not about where you came from!

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What is your content marketing strategy missing? - Brand Republic News

What is your content marketing strategy missing? - Brand Republic News | Digital & Internet Marketing News | Scoop.it
Content marketing is all about creating insightful, engaging and interesting content in a variety of forms, written, image, game or video based. - Brand Republic
Kimberly Castleberry's insight:

Do you agree with their opinion that the sales pitch needs to go away? I'm inclined to think that it has evolved but remains a critical part of marketing. Fear of it is why so many businesses still flounder around. But many businesses do spray it everywhere and so the whole idea use of it has to shift for those businesses. 

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A New Era For Entrepreneurs And Startups Has Begun

A New Era For Entrepreneurs And Startups Has Begun | Digital & Internet Marketing News | Scoop.it
There is additional encouraging news for aspiring entrepreneurs on many fronts, just in case you are thinking about joining the existing ranks.

Via Suzen Pettit
Kimberly Castleberry's insight:

If you're building a business today - and particularly if you're leveraging digital technology - you're in the right time at the right place today, according to Forbes!

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Suzen Pettit's curator insight, December 30, 2013 11:29 AM

This is a great article that efficiently showcases the changes happening in todays small business world; a must read if you're an entrepreneur wanting to make your mark in the market.

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The 7 Major Trends Shaping Your Business Or Career

The 7 Major Trends Shaping Your Business Or Career | Digital & Internet Marketing News | Scoop.it
As you plan out your business or your career, you may find that your biggest opportunities don’t come from chasing a current trend, but rather from anticipating the opportunities that would arise from a counter-trend.
Kimberly Castleberry's insight:

So much good stuff in this article... be sure you don't miss this one! Each of these items are spot on and could be a post on their own. Give each some thought as to how they apply to your own business. 

(In Trend #3, this is the reason that you MUST have a compeling story in your business) 

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10 Social Media Best Practices for Brand Engagement

10 Social Media Best Practices for Brand Engagement | Digital & Internet Marketing News | Scoop.it
Salesforce Marketing Cloud engages with their community Social media allows you to directly connect with your customers, prospects, and brand representatives about everything from products to challenges.
Kimberly Castleberry's insight:

Want to build community engagement for your brand or business? Look no further than this post from Salesforce with some useful and important ways you can help you not only solidify your brand in their mind but encourage them to respond to you as well. Tip: Follow their link to download that social media playbook, you'll likely find it really useful. 

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16 Ways to Capture Email Addresses for Your Email Marketing List - Blue Kite Marketing

16 Ways to Capture Email Addresses for Your Email Marketing List - Blue Kite Marketing | Digital & Internet Marketing News | Scoop.it
Not sure where to get email addresses for your email marketing list? Here are several simple ideas to help you start building your list today.
Kimberly Castleberry's insight:

I often hear businesses tell me that they're not capturing enough email leads... but then find out they're passing up great ways to get more! Here's a really useful list that will let you quickly find out if you're doing all you can to build you're list!

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Who Are The Top 50 Social Media Power Influencers, 2013?

Who Are The Top 50 Social Media Power Influencers, 2013? | Digital & Internet Marketing News | Scoop.it
Who are the top 50 social media influencers for 2013?
Kimberly Castleberry's insight:

Forbes has published their annual list of top 50 social media influencers! Check out this list for 2013. Lots of names here that you should get to know! 

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If Dropbox's CEO Could Give Advice To His Younger Self, It'd Involve A Tennis Ball And The Number 30,000

If Dropbox's CEO Could Give Advice To His Younger Self, It'd Involve A Tennis Ball And The Number 30,000 | Digital & Internet Marketing News | Scoop.it
How many days do you have left?
Kimberly Castleberry's insight:

There's three pieces of very true and very impactful business advice in this little article. I hope you'll not only give it a read but stop for just a moment and think about what it really means to YOUR business. 

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Remove Unnecessary Steps & Win More Links, Shares, and Conversions - Whiteboard Friday

Remove Unnecessary Steps & Win More Links, Shares, and Conversions - Whiteboard Friday | Digital & Internet Marketing News | Scoop.it
The more you simplify your user experience, the more likely users are to accomplish the goals you've set for the product, website, or communication at hand. In this week's Whiteboard Friday, Rand walks us through user experience and the actions that we can remove from our processes in order to drive more conversions, earn more links, get more social shares.
Kimberly Castleberry's insight:

While friction can play a very important role in helping us sort the right customers from the wrong ones... it also can be the death of many lesser items in our funnel and ultimately result in people never making it to the point of considering being a customer.

Rand walks us through some of the most important places you can reduce friction in your website's efforts.

 

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How to Use Murphy's Law as a Planning Tool

How to Use Murphy's Law as a Planning Tool | Digital & Internet Marketing News | Scoop.it
Why Murphy's Law ("What can go wrong, will go wrong") and negative thinking can be powerful tools in your career and personal life.
Kimberly Castleberry's insight:

Here's some uncommon advice that's rather interesting...

What do you think of this?

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10 Growth Hacking Lessons from Trampoline Dodgeball

10 Growth Hacking Lessons from Trampoline Dodgeball | Digital & Internet Marketing News | Scoop.it
What are ten Growth Hacking lessons you could learn from a rousing game of Trampoline Dodgeball? Well, I found 10 lessons... and here they are.
Kimberly Castleberry's insight:

Who knew dodgeball and business had so many things in common!

I'll add #11 - Sometimes you're going to take a ball to the face and it's going to hurt like Hades. Expect it, and use it as fuel to play harder, rather than a reason to head for the sidelines.

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5 Really Obvious Ways To Watch Industry Competitors Better Than Ever

5 Really Obvious Ways To Watch Industry Competitors Better Than Ever | Digital & Internet Marketing News | Scoop.it

Do you stalk your competition?

If you do - here's some tools you can use to make it quicker, easier, and enable you to keep closer tabs on them.

Watch industry competitors in order to stay on top of the latest trends in your market and use them to write more epic content for your site
Kimberly Castleberry's insight:

Do you stalk your competition?
 

If you do - here's some tools you can use to make it quicker, easier, and enable you to keep closer tabs on them.

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8 types of problem clients (and how to handle them) (single page view) - iMediaConnection.com

8 types of problem clients (and how to handle them) (single page view) - iMediaConnection.com | Digital & Internet Marketing News | Scoop.it
Kimberly Castleberry's insight:

Getting a handle on these problematic client types can be tricky - but VERY important - here's how to identify them and address them. 

If you do client work, be sure to check this one out!

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Kimberly Brink-Castleberry - Google+ - Business Safety Alert:  Getty Images There's a LOT of…

Kimberly Brink-Castleberry - Google+ - Business Safety Alert:  Getty Images There's a LOT of… | Digital & Internet Marketing News | Scoop.it
Kimberly Castleberry's insight:

There's a lot of discussion this week about the changes to Getty Images terms of service and usage rights... but here's a few important things that most people aren't telling you. Buyer beware!

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Do Good Work, The Rest Will Follow - Omaginarium

Do Good Work, The Rest Will Follow - Omaginarium | Digital & Internet Marketing News | Scoop.it
By doing good work I manifest more business. Not just doing ok work, but good work. A simple concept, with huge implications. Just do good work. Perhaps great work
Kimberly Castleberry's insight:

I love how Suzen sums up the idea that the only thing you really need to produce more of is more good work. When you produce exceptional things... luck has a very uncanny way of showing up on your doorstep. 

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Time to re-think your business: "Competitive advantage" no longer exists - Schaefer Marketing Solutions: We Help Businesses {grow}

Time to re-think your business: "Competitive advantage" no longer exists - Schaefer Marketing Solutions: We Help Businesses {grow} | Digital & Internet Marketing News | Scoop.it
Competitive advantage" has been an important business mantra for decades but does it even exist any more?
Kimberly Castleberry's insight:

If competitive advantage is no longer a relative business factor... on what factor WILL your business succeed? Something to think about in the ever changing world of business!

 

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How Writing Amazing Emails Can Further Your Career

How Writing Amazing Emails Can Further Your Career | Digital & Internet Marketing News | Scoop.it
Don’t worry email isn’t dead or even old-fashioned yet, whatever the naysayers might be predicting.
Kimberly Castleberry's insight:

Email is actually a skill that can make or break your job hunt, promotion results, and landing that new client. It may sound "old fashioned" in this day and age of Facebook, but being very good at email is something you need to not forget. Here's some great tips to make sure you manage your email well and convey things clearly for the other party. 

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Steve Jobs: The Least Disruptive Entrepreneur Ever

Steve Jobs: The Least Disruptive Entrepreneur Ever | Digital & Internet Marketing News | Scoop.it
What I learned from Ashton Kutcher about Apple's late founder.
Kimberly Castleberry's insight:

While lots of great inventions come through disruption... some of the most iconic names are not disrupters but actually "fixers". Find out what I mean by checking out this insightful post about something unexpected that can be learned from the new movie about Steve Jobs. 

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4 Iconic Facebook Marketing Campaigns and Why They Worked

4 Iconic Facebook Marketing Campaigns and Why They Worked | Digital & Internet Marketing News | Scoop.it
Take a look at four iconic Facebook marketing campaigns. Each illustrates how timing, message, voice and social network can create a viral sensation.
Kimberly Castleberry's insight:

Rebekah showcases four outstanding Facebook marketing campaigns that you'd be wise to pay attention too. Have a look at what they did right and apply this to your marketing efforts. 

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