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The Complete Beginner's Guide to Creating Marketing Personas

The Complete Beginner's Guide to Creating Marketing Personas | Digital & Internet Marketing News | Scoop.it
Building marketing personas can help improve the way you solve problems for your customers. Here is a blueprint and beginner's guide to getting started.
Kimberly Castleberry's insight:

Before you write a blog post, draft up sales copy, write that ebook, or send that tweet - it's super important to understand your brands unique voice, angle and message.

You may think this is as easy as saying, "I'll just be myself" - but even self branded individuals need to pay attention to who they are when they connect with people as "their brand". (Otherwise known as "not all private discussions need sent to your email list!")

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Online Image - Why you can’t just fake it ‘til you make it

Online Image - Why you can’t just fake it ‘til you make it | Digital & Internet Marketing News | Scoop.it
Here are some tips to be sure your online image delivers the desired results, putting the best version of your image out there, without ringing hollow.
Kimberly Castleberry's insight:

Do you agree with this? Should image match expectation and desired goal or should image match the present state of the business? I'd love to hear your thoughts. 

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Wow! Email Newsletter Layouts For Design Inspiration

Wow! Email Newsletter Layouts For Design Inspiration | Digital & Internet Marketing News | Scoop.it
Kimberly Castleberry's insight:

Is your email newsletter lacking a little something? Does it have the pizazz and pop that tell the story of your brand? This post by MailChimp highlights some truely gorgeous templates to give you an idea for when you sit down with your web designer or web design team. 

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Getting the Most from Your Design Investment

Getting the Most from Your Design Investment | Digital & Internet Marketing News | Scoop.it
There are as many ways to develop good creative as there are people in this world. When it comes to getting good work done under the pressures of business, budgets and ever-tighter deadlines,...
Kimberly Castleberry's insight:

In a prior post we talked about what we expect pricing to run for certain things. This post then takes on the question of how to get the most bang for your buck. This talks about things such as decisiveness, picking a great developer, and having your decision makers organized so that you do not tie up development money with wasted hours. Good list!

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Half of Forbes’ Top Influencers Have This Common

Half of Forbes’ Top Influencers Have This Common | Digital & Internet Marketing News | Scoop.it
Who knows how to leverage Social Media to promote a business? If it's anyone, it's Forbes' Top 50 Social Media Power Influencers. So what do all these
Kimberly Castleberry's insight:

What one thing do half of the Forbes top 50 social media influencers have in common... something I highly suggest you check out! 

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Why You Need To Look Like Your Profile Picture

Why You Need To Look Like Your Profile Picture | Digital & Internet Marketing News | Scoop.it
This sounds like a no brainer right?  Well... The days …
Kimberly Castleberry's insight:

Sorry, but that 5 year old picture of you has GOT to go! Almost no one ages gracefully enough to hold an old photo around even if it is the image that people know of us. There's so many downsides to not keeping a current picture... including being unknown at events and having others quickly realize you hate how you look now compared to then. Take this advice as well as the tips on how to optimize your photos to last the longest. 

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Lisa Buben's comment, July 18, 2013 7:18 AM
Love it Kim!
Kimberly Castleberry's comment, July 18, 2013 7:57 PM
Thanks Lisa! (And thanks for being the first comment I've gotten on scoop.it!)
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Writing versus Content Curation for Branding Success | Personal Branding Blog - Dan Schawbel

Writing versus Content Curation for Branding Success | Personal Branding Blog - Dan Schawbel | Digital & Internet Marketing News | Scoop.it
What's the best route to branding success, writing fresh content or curating content written by others? Roger C. Parker's pros, cons, & personal perspective
Kimberly Castleberry's insight:

Content creation vs content curation can be an interesting dilemma for brands and businesses today.  Here's a look at why you may choose one over the other and where each fits in the bigger picture. 

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Why The Sent From My iPhone Signature is a Great Thing

Why The Sent From My iPhone Signature is a Great Thing | Digital & Internet Marketing News | Scoop.it
I've been thinking. The first thing I did after I started using my iPhone, a long time ago, was to remove the default email signature. I didn't want people to k(...)
Kimberly Castleberry's insight:

Jens makes an interesting argument for the "sent from my iPhone" signature. Do you agree? 

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Lighting Fires, Trust and Buying Old Tools

Lighting Fires, Trust and Buying Old Tools | Digital & Internet Marketing News | Scoop.it

Last week I Facebook messaged Frederick Nijm, one of the founders of Addoway.com, and told him I was planning to write an blog post about the topic of "Trust" and asked him to give me a little guidance

Kimberly Castleberry's insight:

"Trust online is value".... This is a really great article that picks up some really important quotes from Frederick Nijm that will remind you why we do the things we do in social branding and positioning. 

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17 Wicked Ways to Use Your Facebook Cover Photo

17 Wicked Ways to Use Your Facebook Cover Photo | Digital & Internet Marketing News | Scoop.it
Want to make an epic first impression with your cover photo? Try using these 17 wicked ways to use your Facebook cover photo to its full advantage.
Kimberly Castleberry's insight:

Looking for some stellar examples of great Facebook cover images to give you some ideas? Check out these 17 great covers before you sit down with your graphic designer and get an idea of what you want! Some of these are pretty cool!

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Claiming And Setting Up Your Official Google+ Custom Vanity URL

Claiming And Setting Up Your  Official Google+ Custom Vanity URL | Digital & Internet Marketing News | Scoop.it
Claiming And Setting Up Your Official Google+ Custom Vanity URLAlready using Google+? Follow Just Ask Kim for the latest in social media and social technology tips and tricks and advice.
Kimberly Castleberry's insight:

Google+ just launched official vanity URLs. Here's the details on them as well as some things you need to know so you don't make any mistakes you'll regret. 

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4 Iconic Facebook Marketing Campaigns and Why They Worked

4 Iconic Facebook Marketing Campaigns and Why They Worked | Digital & Internet Marketing News | Scoop.it
Take a look at four iconic Facebook marketing campaigns. Each illustrates how timing, message, voice and social network can create a viral sensation.
Kimberly Castleberry's insight:

Rebekah showcases four outstanding Facebook marketing campaigns that you'd be wise to pay attention too. Have a look at what they did right and apply this to your marketing efforts. 

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Why Rebels Get Rich

Why Rebels Get Rich | Digital & Internet Marketing News | Scoop.it
Here's your blueprint on why "rebels" get rich.. and how you can instantly become on too...
Kimberly Castleberry's insight:

Knowing your "Rebel Yell" may be one of the most important business exercises you do all month. Read this, and let me know what YOUR Rebel Yell is! 

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Why is Your Brand in Social Media?

Why is Your Brand in Social Media? | Digital & Internet Marketing News | Scoop.it
Are you in social media because everyone else is? Wrong Answer. Set your goals, know your reasons, and see a return on your social media efforts.
Kimberly Castleberry's insight:

Some REALLY important questions to ask yourself before adding social media to your marketing efforts. If you're already using social media these can be a handy refresher to help you stay focused on the important business points. 

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Top 10 Domain Name Suggestion Tools to Create a Catchy Domain Name

Top 10 Domain Name Suggestion Tools to Create a Catchy Domain Name | Digital & Internet Marketing News | Scoop.it
What makes a great domain name great? How do you find a catchy domain name that’s available? Top 10 Domain Name Suggestion Tools to the rescue.
Kimberly Castleberry's insight:

Getting a blog off to a great start often starts with finding the right name. What is the "right" name you ask? Well check out Ana's post for a number of important suggestions. Combind this with great WordPress hosting (I recommend hostgator) and you'll be off to a great start! 

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Faking it the First Time by @lisagerber

Faking it the First Time by @lisagerber | Digital & Internet Marketing News | Scoop.it
That first time you do something big - it feels like you have to fake it to pull it off. Here's how to pull it off with swagger.
Kimberly Castleberry's insight:

Don't let butterflies get the best of you the first time you step into new territory! Keeping your cool can have big results.

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