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Copywriting Tips for the Novice Blogger

Copywriting Tips for the Novice Blogger | Digital & Internet Marketing News | Scoop.it
If you can’t write, your foremost foe is perfection paralysis. You need to slay that nasty beast. Welcome to the writing process.
Kimberly Castleberry's insight:

These tips are not only for the novice! If you sometimes struggle to create written content of any sort.. this is for you! This isn't fluff either as this approach is exactly the approach that the most prolific writers eventually learn as they move on to master their craft.

 

Read this and pass it along!

 

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Kimberly Brink-Castleberry - Google+ - Business Safety Alert:  Getty Images There's a LOT of…

Kimberly Brink-Castleberry - Google+ - Business Safety Alert:  Getty Images There's a LOT of… | Digital & Internet Marketing News | Scoop.it
Kimberly Castleberry's insight:

There's a lot of discussion this week about the changes to Getty Images terms of service and usage rights... but here's a few important things that most people aren't telling you. Buyer beware!

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SEO Traffic 2014: Your One-Stop Reference Guide for Non-SEOs

SEO Traffic 2014: Your One-Stop Reference Guide for Non-SEOs | Digital & Internet Marketing News | Scoop.it
Google search engine traffic is a doozy. So how do we, non-SEOs, get a shot at it? My SEO Traffic 2014 guide for non-SEOs will show you how.
Kimberly Castleberry's insight:

You know I follow this stuff closely and I think Ana did a superb job summarizing what is going on at this time. 

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Francine Bishop's curator insight, January 30, 2014 6:12 PM

Great summary to get search traffic for non-SEO's. 

Julieanne van Zyl's curator insight, February 2, 2014 5:43 PM

this is the best reference I've seen for SEO, recommended reading for anyone who wants their blog posts listed on Google.

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The Step- by- Step Formula I use to Create Killer Traffic to My Blog Posts - Omaginarium

The Step- by- Step Formula I use to Create Killer Traffic to My Blog Posts - Omaginarium | Digital & Internet Marketing News | Scoop.it
So you’ve created an amazing blog post, some of the best content to hit your website yet, hit the publish button, and then waited for the traffic to start pouring in to see your brilliant creation. Unfortunately, all you heard were crickets.
Kimberly Castleberry's insight:

This is it the kind of posts I LOVE to come across! They break down what strategies are being super effective for someone and showcase all the vital points. This is one to bookmark! 

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Glenn Greenwald: The New York Times 'helped to kill journalism as ...

Glenn Greenwald: The New York Times 'helped to kill journalism as ... | Digital & Internet Marketing News | Scoop.it
He contrasted his view of journalism with the journalism of the New York Times, which he described as more traditional. Greenwald recently debated the “future of news” with former New York Times executive editor Bill Keller, ...

Via IanHarm
Kimberly Castleberry's insight:

Did the New York Tims (and most traditional journalism) move away from its roots of using powerful commentary to hold institutional powers in the country in check?  Is there a need for strong adversarial journalism (and blogging)? Check this out. 

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Matt Cutts on SEO, PageRank and Spam

Matt Cutts on SEO, PageRank and Spam | Digital & Internet Marketing News | Scoop.it
Google's head of webspam gave a presentation packed with information for webmasters for his second day keynote at Pubcon Las Vegas 2013. Cutts talked Google's spam strategy, PageRank, rich snippets, authorship, negative SEO and more.

Via craig daniels
Kimberly Castleberry's insight:

When Matt Cutts, head of Google SEO, speaks, people listen... here's the details from a recent conference... 

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May Traffic and Income Report - $7,093.52 - Pinch of Yum

May Traffic and Income Report - $7,093.52 - Pinch of Yum | Digital & Internet Marketing News | Scoop.it
Hiya! Bjork here, sending you greetings from Three Lakes, Wisconsin. Lindsay and I are here at a cabin for the week spending some quality time with her family after spending the year in the Philippines.
Kimberly Castleberry's insight:

Here's an impressive earnings report from a non-IM-niche blog that is really rocking it. There's a lot of good tips in this post regardless of your niche so don't miss this one! 

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What’s The Best Way To Capture Email Addresses? : Web Video University Blog

What’s The Best Way To Capture Email Addresses? : Web Video University Blog | Digital & Internet Marketing News | Scoop.it
Kimberly Castleberry's insight:

Dave's got some real no-nonsense statistics on the optin rates for popup, footer pop and sidebar optins. It's a quick read but good to understand how these stats are fairing today.  As I've mentioned before, I use WPSubscribers plugin for most of my popup/footerpop/sidebar optin forms on my WP site. 

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The O-ring that Blows Up Your Business | Social MagnetsSocial Magnets

The O-ring that Blows Up Your Business | Social MagnetsSocial Magnets | Digital & Internet Marketing News | Scoop.it
Small things can ruin your business. Learn how to keep your business from being destroyed by mis-managed details. Social Magnets
Kimberly Castleberry's insight:

Customers will forgive you for technical failure but they will NOT forgive you for failing to do your best to notify them when something is going on. Trying to hide something that sucks doesn't cover your butt - it mearly makes you look like a butt. Here's some tips on ensuring that a simple little O-ring problem doesn't cost you customers. 

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What is Domain Authority, And Why Should You Care?

What is Domain Authority, And Why Should You Care? | Digital & Internet Marketing News | Scoop.it
You’ve probably heard about this already before. High quality sites, authority sites, domain authority (DA), page authority (PA), trust flow, and just about a
Kimberly Castleberry's insight:

Domain Authority is a new hybrid metric that even if you don't care about your advertisers do! DiTesco has the scoop on what it is, why it is, and how to check out your score. A lot of insight here if you've been curious about DA but not known where to start. 

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download-ranking-factor-study-2013.pdf

Kimberly Castleberry's insight:

Google SEO Ranking Factors - Search Metric Report 2013

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All Links are Not Created Equal: 10 Illustrations on Search Engines' Valuation of Links

All Links are Not Created Equal: 10 Illustrations on Search Engines' Valuation of Links | Digital & Internet Marketing News | Scoop.it
In 1997, Google's founders created an algorithmic method to determine importance and popularity based on several key principles: Links on the web can be interpreted as votes that are cast by the source for the target All votes are,...
Kimberly Castleberry's insight:

I've mentioned different pieces of this on the blog before, but it's cool to see the collection of different link types and how they are valued. A link is a link is a link, but not all links are worth the same in Google's eyes. Focus on getting the best ones you can and on making use of the best ones you can get. Good SEO stuff here!

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Top 10 Domain Name Suggestion Tools to Create a Catchy Domain Name

Top 10 Domain Name Suggestion Tools to Create a Catchy Domain Name | Digital & Internet Marketing News | Scoop.it
What makes a great domain name great? How do you find a catchy domain name that’s available? Top 10 Domain Name Suggestion Tools to the rescue.
Kimberly Castleberry's insight:

Getting a blog off to a great start often starts with finding the right name. What is the "right" name you ask? Well check out Ana's post for a number of important suggestions. Combind this with great WordPress hosting (I recommend hostgator) and you'll be off to a great start! 

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What's Up With That: Why It's So Hard to Catch Your Own Typos | WIRED

What's Up With That: Why It's So Hard to Catch Your Own Typos | WIRED | Digital & Internet Marketing News | Scoop.it
The reason typos get through isn't because we're stupid or careless, it's because what we're doing is actually very smart.
Kimberly Castleberry's insight:

What's up with that anyways? Of course, I jokingly tell people that my native language is Typoese as I read and speak it fluently!

 

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How Content Length Affects Rankings and Conversions

How Content Length Affects Rankings and Conversions | Digital & Internet Marketing News | Scoop.it
Around a month ago, I ran a Crazy Egg test, which showed that most people weren’t scrolling and reading the copy on NeilPatel.com. Because of the data
Kimberly Castleberry's insight:

The science of content length. Believe it or not, content length often plays a role in SEO rankings. I like the data graphics in this article that give you a really good idea of what's going on. 

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Clint Butler's curator insight, February 9, 2014 5:33 AM

Recommendations are going around in my circles that content 2000 words plus in considered an indication of an authority post.  Only time will tell how true that is.

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The decay and fall of guest blogging for SEO

The decay and fall of guest blogging for SEO | Digital & Internet Marketing News | Scoop.it
Okay, I'm calling it: if you're using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it's become a more and more spammy practice, and if you're doin...
Kimberly Castleberry's insight:

Still highly valuable for natural brand building and authority branding.... guest blogging has long been a staple of marketing online. Todays news really only hits the spammers and link builders and does little to affect who will or will not be invited to blog on high quality blogs that showcase their efforts (because those efforts serve the blogs community). 

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Will the blogging platform "Ghost" be successful? - TechDome

Will the blogging platform "Ghost" be successful? - TechDome | Digital & Internet Marketing News | Scoop.it
"Ghost" is a new blogging platform that intends to be "just a blogging platform"; no more - no less. But will it be successful with it's many constraints?
Kimberly Castleberry's insight:

While I'm optimistic about Ghost because of the NEED for something optimized for blogging... this post showcases both the strengths and weaknesses of this up and coming WordPress alternative... and why many are finding it "shrug-worthy" at the moment. 

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4 Successful Sites That Will Inspire You to Think Outside The Box

4 Successful Sites That Will Inspire You to Think Outside The Box | Digital & Internet Marketing News | Scoop.it
Kimberly Castleberry's insight:

Is marketing wearing down on our soul? Here's four blogs and FB pages that will give you ideas and inspire you at the same time. There's some things here that you can easily impliment in your own business. 

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Google's Hummingbird Update And The Implications For Video SEO

Google's Hummingbird Update And The Implications For Video SEO | Digital & Internet Marketing News | Scoop.it
Google have changed the way they return results ton users with their new Hummingbird algorithm update. We take a look at the implications for Video SEO.
Kimberly Castleberry's insight:

A good look at some of the mindset around Google that shifted with the recent SEO update. Even if you don't use video this is a really useful post. 

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11 Simple Ways To Improve Your Bounce Rate [Infographic]

11 Simple Ways To Improve Your Bounce Rate [Infographic] | Digital & Internet Marketing News | Scoop.it
Kimberly Castleberry's insight:

This info graphic gives some good tips for reducing your website bounce rate while also sharing what average bounce rate is. Keep in mind there is a lot of variance between industries (and niches) but these are just some good ideas. I gave Adrienne some feedback in the comments so be sure to check out my reply there as well. 

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Learn From Mistakes: Why Good Blogs Fail? #CaseStudy

Learn From Mistakes: Why Good Blogs Fail? #CaseStudy | Digital & Internet Marketing News | Scoop.it
Learn From Mistakes: Why Blogs Fail? Even Good Blogs Fail. Try to learn from mistakes, from own experiences and get to know your weak points
Kimberly Castleberry's insight:

You can learn a lot from a project that fails... as is the case of this particular case study. It's usually best to learn from others mistakes so you don't make them yourself!  I don't actually feel that this blogger has corrected all the former blogs mistakes but at least he's trying and that's better than many will do. Save yourself some dead end roads and check this one out. 

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Avoid Spamming to Be Safe From Google Update in 2013

Avoid Spamming to Be Safe From Google Update in 2013 | Digital & Internet Marketing News | Scoop.it
In the search engine world the spam word is very common. What exactly does “spam” mean? It is an unethical technique to increase the search engine ranking o
Kimberly Castleberry's insight:

These 8 things can make Google think you're a spammer... even if you didn't intend to spam! Keep in mind that the cloaking mentioned (and well described) is not the same as cloaking an affiliate link. Different thing with the same name. Lots of great tips here even if you've been blogging for a while. 

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Are Blog Comments Still Good For SEO or Seen as Spam?

Are Blog Comments Still Good For SEO or Seen as Spam? | Digital & Internet Marketing News | Scoop.it
Clear up the confusion on whether to still leverage blog comments for link building to enhance your site's SEO.
Kimberly Castleberry's insight:

Could blog comments be getting you in trouble? Or can they still serve a vital role in SEO link building? Frank weighs in on this topic that's on everyone's mind now that the Google zoo have given blogs reasons to be fearful! 

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Top 10 Social Media Mistakes To Avoid

Top 10 Social Media Mistakes To Avoid | Digital & Internet Marketing News | Scoop.it
Are you new to the social media world? This list will help you understand the frequently-made mistakes of social media maintenance.
Kimberly Castleberry's insight:

Here's some important tips for making sure you're making the most of your time on social media. Be sure to check out #8 which is something many people forget but where small changes can have big impacts in your results. 

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Which Pop Up Works Best?

Which Pop Up Works Best? | Digital & Internet Marketing News | Scoop.it
I just read
Hot on the heels of the four part series on list builiding, this guest post by Sarah Arrow seemed appropriate to feauture.
Kimberly Castleberry's insight:

While popups drive some readers nuts, they can be a highly effective tool if configured properly. Sarah Arrow reviews several of the common options and shows you which one actually worked best (most subscribers) for her. It turns out that she and I agree and I use the same one on Just-Ask-Kim.com

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