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6 Ways to Make Guerrilla Marketing Work For You

6 Ways to Make Guerrilla Marketing Work For You | Digital & Internet Marketing News | Scoop.it
For marketers with big dreams and small budgets, “guerrilla marketing” has a strong appeal – it’s often seen as a low investment, high impact strategy. Here are 6 tips for creating highly innovative, epic guerrilla marketing campaigns.
Kimberly Castleberry's insight:

Oh I love these examples - they convey so much great stuff about the brand without being "just more advertising".

If you're looking for something to stoke your creativity, have a look at what these six big brands are doing. 

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5 Really Obvious Ways To Watch Industry Competitors Better Than Ever

5 Really Obvious Ways To Watch Industry Competitors Better Than Ever | Digital & Internet Marketing News | Scoop.it

Do you stalk your competition?

If you do - here's some tools you can use to make it quicker, easier, and enable you to keep closer tabs on them.

Watch industry competitors in order to stay on top of the latest trends in your market and use them to write more epic content for your site
Kimberly Castleberry's insight:

Do you stalk your competition?
 

If you do - here's some tools you can use to make it quicker, easier, and enable you to keep closer tabs on them.

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Lightbeam for Firefox Visualizes How You're Tracked Online

Lightbeam for Firefox Visualizes How You're Tracked Online | Digital & Internet Marketing News | Scoop.it
A new Firefox add-on from Mozilla, dubbed Lightbeam, helps you visualize how companies follow you online.
Kimberly Castleberry's insight:

Ever wondered just how you get tracked around the web from site to site to site seemingly unseen yet apparently seen by everyone? Firefox's new "Lightbeam" project lets you visualize whats going on behind the scenes. Neat stuff! 

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Slaves of the Internet, Unite!

Slaves of the Internet, Unite! | Digital & Internet Marketing News | Scoop.it
They really do admire your work, just not enough to pay one cent for it.
Kimberly Castleberry's insight:

If you regularly get asked to do "that thing you do".... "for the exposure" instead of getting paid, you need to read this! Be sure to grab a copy of the template email reply that Tim provides at the end of the article for use with solicitations you recieve. You might want to bookmark this one to send to others because it's THAT GOOD!

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10 Powerful Facebook Ad Tools and Features Used by Successful Marketers

10 Powerful Facebook Ad Tools and Features Used by Successful Marketers | Digital & Internet Marketing News | Scoop.it
If you're a social media marketing professional, you cannot afford not to know about these advanced ad tools for targeting your audience better and reducing your cost-per-conversion...
Kimberly Castleberry's insight:

Don't blink or Facebook Advertising will change! Here's 10 of the new tools that you need to know are available to you if you take advantage of Facebook PPC Ads. It's really interesting to see how robust the ad platform has grown to be. Don't miss this post if you do FB Ads. 

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The Internet's Original Sin

The Internet's Original Sin | Digital & Internet Marketing News | Scoop.it
It's not too late to ditch the ad-based business model and build a better web.
Kimberly Castleberry's insight:

I have to laugh somewhat sarcastically at the "we screwed up pretty badly the first time around" comment regarding decisions that lead to the original creation of the first wave of consumer data tracking.

It probably was an inevitable creation though - and that's what makes this post particularly fascinating.

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Marissa Mayer Reveals the Future of Yahoo Advertising

Marissa Mayer Reveals the Future of Yahoo Advertising | Digital & Internet Marketing News | Scoop.it
Yahoo's ambitions in the advertising world are becoming clearer, and they include competing with the titans of online marketing.

Via massimo facchinetti
Kimberly Castleberry's insight:

A very bold initiative from Yahoo CEO, Melissa Mayer, to improve the companies advertising products and (hopefully) improve on a falling advertising revenue number. 

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Here's What Ads on Instagram Will Look Like

Here's What Ads on Instagram Will Look Like | Digital & Internet Marketing News | Scoop.it
Instagram on Thursday gave users the first glimpse at what its ads are going to look like, and many users are not pleased.
Kimberly Castleberry's insight:

Instagram just got their first ads. If you didn't see it in your account be sure you click here to see what it looked like. I'm sure you can guess that user response was negative but the ads are nothing you wouldn't expect and the demo was tastefully done. 

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Here’s What a Pinterest Ad Looks Like

Here’s What a Pinterest Ad Looks Like | Digital & Internet Marketing News | Scoop.it
Pinterest today started its preannounced test of "promoted pins," a.k.a. the first-ever revenue-generating product for the company valued at $2.5 billion.
Kimberly Castleberry's insight:

Check out the new (very subtle) Pinterest Ads! 

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Analysis: Revealing the Highest Earning Blogs that Sell Advertising

Analysis: Revealing the Highest Earning Blogs that Sell Advertising | Digital & Internet Marketing News | Scoop.it
It has been a long time since I published a data-centric blog post, even though they're often my favourite to write and tend to get the best response. Today I'm
Kimberly Castleberry's insight:

Selling Ads? Take a look at what is REALLY working. This list will give you lots of sites to look at as well as ideas into what might help you position your site. Not all of these can be replicated, but some of them should give you ideas. 

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