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SocialMoMojo Web
Your Daily One-Stop Spot for Fresh Content Strategy, Communications, Digital Marketing, and Social Media resources, curated by @JessGoddesse
Curated by Jessica Kelly
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Pinterest Rolls Out "Promoted Pins" Ads—But No Advertisers

Pinterest Rolls Out "Promoted Pins" Ads—But No Advertisers | SocialMoMojo Web | Scoop.it
Pinterest is still experimenting with how to make 'promoted pins' stand out from un-promoted pins.
Jessica Kelly's insight:

The promoted pins are (yet?) not glaring--and not yet available to advertisers.

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The Top Seven Content Marketing Trends That Will Dominate 2014

The Top Seven Content Marketing Trends That Will Dominate 2014 | SocialMoMojo Web | Scoop.it
Whether you realize it or not, chances are your business is already using content marketing as part of your overall marketing strategy.
Jessica Kelly's insight:

"The top new marketing job title recruited and hired will be Director of Content." Intriguing.

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60 Sensational Social Media Facts and Statistics on Twitter in 2013 | Jeffbullas's Blog

60 Sensational Social Media Facts and Statistics on Twitter in 2013 | Jeffbullas's Blog | SocialMoMojo Web | Scoop.it
Social media facts and statistics are aften an exercise in numbers porn. With Twitter floating here are some facts and statistics for your enjoyment that have been verified and scrutinised
Jessica Kelly's insight:

"There are damned lies and then there are statistics.“

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Tina Shakour's curator insight, October 8, 2013 8:03 PM

I weep that Justin is at the top but happy #FF is on the list. 

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Why Every Brand Should Curate Content [infographic]

Why Every Brand Should Curate Content [infographic] | SocialMoMojo Web | Scoop.it
Seventy-five percent of content marketers say they don't have time to create original content. If this sounds like you, content curation may be a helpful alternative.
Jessica Kelly's insight:

As author Kristin Piombino points out, curating not only saves time, it can help curators establish thought leadership and increase visibility for their brand.

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Brian Butts's curator insight, October 8, 2013 2:57 PM

Content curation is critical! Most likely, you're not coming up with something that no one has though of before - but that doesn't mean you can't write about it yourself!

Innovation Cloud's comment, October 9, 2013 6:33 AM
You're welcome!
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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it

The latest #FF spotlight from Jessica Kelly (@JessGoddesse).

Jessica Kelly's insight:

Follow these fine folks for tweets about blogging, social media, marketing... :-J


John Paul Aguiar

https://twitter.com/JohnAguiar

Blogging, Marketing, Social Media


Alan Horton

https://twitter.com/TravelFlag

Social Media; Travel


David Kaufer

https://twitter.com/DavidKaufer

Marketing, Branding


Brian Yanish

https://twitter.com/MarketingHits

Mobile, Social, Search, Marketing


* Click the headline above to go to my Twitter profile, connect, follow lists etc.
 

* Click here for all #FF Spotlights:  http://bit.ly/19Q0Jr2 ;


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Proof That Social Media Marketing ROI Is Real [infographic] | Mobile Marketing Watch

Proof That Social Media Marketing ROI Is Real [infographic] | Mobile Marketing Watch | SocialMoMojo Web | Scoop.it

"A new infographic from Psoshul demonstrates in compelling fashion how 10 different companies effectively used social media marketing to boost sales and customer interest in a way that can be measured and validated as legitimate proof of social media marketing ROI."

Jessica Kelly's insight:

"A Texas-based established called Coffee Groundz, for example, used Twitter as a direct ordering channel. As a result, sales and market share increased 25%..."

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The Death of Social ROI — Companies Are Starting to Drop the The Idea That They Can Track Social Media's Dollar Value

The Death of Social ROI — Companies Are Starting to Drop the The Idea That They Can Track Social Media's Dollar Value | SocialMoMojo Web | Scoop.it
The myths and realities behind ROI on social media.
Jessica Kelly's insight:

"In a new report from BI Intelligence, we look at the no-frills but powerful metrics that social media managers and analytics companies are focusing on, we explain how the end of the vogue for ROI has not meant a pullback on social media budgets (in fact, social media budgets are ballooning). And we dig into some of the misconceptions and misuses surrounding the more common reach and engagement metrics popularized by Facebook Insights, the built-in analytics dashboard for Facebook pages."

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Pauline Gagne's curator insight, October 4, 2013 4:55 AM

the brand's image in social media as a content-based ROI (to be intended as "Return On Innovation")

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12 Ways to Measure Content Effectiveness after Google's "Not Provided" Decision

12 Ways to Measure Content Effectiveness after Google's "Not Provided" Decision | SocialMoMojo Web | Scoop.it

Google recently announced that it will expand its "Not Provided" policy by extending privacy protection to its search engine users even when they aren't logged into their accounts. But don't despair...

Jessica Kelly's insight:

"This month, Google said it would extend that privacy protection to its search engine users even when they aren’t logged into their accounts.

So it seems that down the road (Google won’t say when), content marketers can expect 'Not Provided' to cover up to 100 percent of organic searches in Google Analytics. Well, thanks Google — now that kind of covers everyone (not 10 percent)." 

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The Newest Version of Scoop.it: Welcome to the Meritoc[u]racy

The Newest Version of Scoop.it: Welcome to the Meritoc[u]racy | SocialMoMojo Web | Scoop.it
1.  Why sharing ideas that matter, matters
We built Scoop.it to make it easy and rewarding to share ideas that matter.
Ideas matter: they make all of us, individuals, businesses and societies, progress.
Jessica Kelly's insight:

"Scoop.it is not a place where random users trick scoring algorithms by posting “lol cat pictures” or “twerking videos.” Scoop.it is a place where passionate people, savvy professionals, and serious businesses come to discover, enrich and publish ideas that matter; for their visibility and for their reputation."

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The Social Enterprise: Employee- vs. Customer-Centric Strategies

The Social Enterprise: Employee- vs. Customer-Centric Strategies | SocialMoMojo Web | Scoop.it
The Social Enterprise: Employee- vs. Customer-centric Strategies >> Can a business truly profit from the social economy without first being employee-centric?
Jessica Kelly's insight:

"A new employee contract ... requires corporations to be brave and place faith and trust in their employees. Humanizing a brand cannot occur while employees are punished for being social. Even with the risks, enabling employees to become the voice of a business will unlock the value that has been lost in the last few decades."

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Visualizing the DNA of a Social Business via Infographics | Brian Solis

Visualizing the DNA of a Social Business via Infographics | Brian Solis | SocialMoMojo Web | Scoop.it
Jessica Kelly's insight:

Infographics *and* a mind map. Nicely done!

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Five Simple Tips to Increase Engagement with Social Media | Jeffbullas's Blog

Five Simple Tips to Increase Engagement with Social Media | Jeffbullas's Blog | SocialMoMojo Web | Scoop.it
You don’t need to be a big brand or have a large budget to succeed on social media. Here are five simple tips to increase engagement with social media.
Jessica Kelly's insight:

Engagement = More clicks + More interactions + More followers

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Google Killed Keywords, and Savvy Content Marketers Are Fine with That | Magnitude Media

Google Killed Keywords, and Savvy Content Marketers Are Fine with That | Magnitude Media | SocialMoMojo Web | Scoop.it
The web is frothing with marketers who are not happy with Google’s encryption of search data for all searches this past month. SEO practitioners are especially wound up over this, as are some marketers who haven’t yet adopted more complex metrics.
Jessica Kelly's insight:

"Google just made fantastic, relevant, engaging and interesting content marketing king, with their PPC solution AdWords coming in close second. What does this mean to you?"

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Which Content Works on Facebook [infographic]

Which Content Works on Facebook [infographic] | SocialMoMojo Web | Scoop.it
Which Content Works on Facebook? We have an infographic to help you figure it all out.
Jessica Kelly's insight:

Keep it short and simple; sweeting with pictures. 

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Seven Tools for Finding Great Content to Share

Seven Tools for Finding Great Content to Share | SocialMoMojo Web | Scoop.it
Content - Not enough time to find the best content to share with your audience? Too many articles to read to keep up with what's going on in your industry? These seven ...
Jessica Kelly's insight:

Scoop.it tops the list! :-D

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Content Curation: Six Strategies to Add Value with Your Own Commentary | Business 2 Community

Content Curation: Six Strategies to Add Value with Your Own Commentary |  Business 2 Community | SocialMoMojo Web | Scoop.it
Jessica Kelly's insight:

"When curating content as part of your content marketing strategy, it’s crucial to add your own commentary — or annotation — to differentiate your content from that of other sources, comply with fair use requirements, and boost the overall SEO value of all your content offerings."
Note that I have used the Quoting strategy here. ;) 

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Use Images on Twitter to Get More Retweets | Dan Zarrella

Use Images on Twitter to Get More Retweets | Dan Zarrella | SocialMoMojo Web | Scoop.it
I collected a dataset of more than 400,000 randomly selected Tweets and the number of times each tweet received a new school (native) ReTweet. I then compared
Jessica Kelly's insight:

"Tweets with images uploaded to pic.Twitter.com were nearly twice as likely to be retweeted..."

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Four Principles of Social Media Savvy

Four Principles of Social Media Savvy | SocialMoMojo Web | Scoop.it
Marketer Maren Hogan shares a few tips for business owners diving into social for the first time.
Jessica Kelly's insight:

It's not all about you--except when it is. ;)

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Instagram to Start Showing In-Feed Video and Image Ads to U.S. Users | TechCrunch

Instagram to Start Showing In-Feed Video and Image Ads to U.S. Users | TechCrunch | SocialMoMojo Web | Scoop.it

"Well here it is, Instagram is getting ads and it’s starting with users in the US. In a blog post today, Instagram says that users in the country are going to start seeing video and image ads."

Jessica Kelly's insight:

"Instagram says that the ads will start appearing over the next couple of months and will come from brands that you don’t follow." Bleah.

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Six Amazing Social Media Productivity Tools | Jeffbullas's Blog

Six Amazing Social Media Productivity Tools | Jeffbullas's Blog | SocialMoMojo Web | Scoop.it
Social media is a great place to waste time. Here are 6 social media productivity tools to help you save time, be more productive, successful and efficient
Jessica Kelly's insight:

Elliot Morrow provides details on Buffer, Glyder, LifeHack, SocialBro, Grovo, and DropBox Business. I didn't know about Grovo...

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Google Hummingbird: A Mobile Content Marketing Strategy Just Became Essential

Google Hummingbird: A Mobile Content Marketing Strategy Just Became Essential | SocialMoMojo Web | Scoop.it
Website and business owners are generally coming to terms with the fact that their sites must be mobile-friendly in order to be accessible and appealing to all types of website visitors.
Jessica Kelly's insight:

"Google is embracing the rapid advance of mobile devices, and businesses should be, too ... With Morgan Stanley analysts telling us that mobile will surpass desktop usage by 2015, website content must be mobile-friendly." Yep.

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Four Big Don’ts for Your Social Media Marketing Strategy | Business 2 Community

Four Big Don’ts for Your Social Media Marketing Strategy | Business 2 Community | SocialMoMojo Web | Scoop.it

"As social media marketing gains more and more popularity, many marketers believe that they have their social media strategy down. However, there are still some areas that many social media managers struggle with."

Jessica Kelly's insight:

You'd think number one would be a no-brainer, but apparently it bears repeating: "Don't ignore the other people on social media." (That would be counterintuitive to social, right?!)

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Facebook Starts Rollout of Graph Search for Posts, Comments, Check-Ins to Reveal the Past and Present | TechCrunch

Facebook Starts Rollout of Graph Search for Posts, Comments, Check-Ins to Reveal the Past and Present | TechCrunch | SocialMoMojo Web | Scoop.it
What's everyone saying about Breaking Bad? What about just my friends? What do my old photo comments say about me?
Jessica Kelly's insight:

"A trillion posts full of this info start getting unlocked today as FB begins rolling out Graph Search for posts to a small subset of U.S. English users. It will allow us to see what the world thinks of anything, but could also dredge up the past, defeating ‘privacy by obscurity.'"

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Ally Greer's curator insight, September 30, 2013 7:47 PM

Not only could this be where Facebook Hashtags finally become relevant, but it could also open a new door for targeted advertising within search results.

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Content Marketing Strategy Is the New SEO [infographic]

Content Marketing Strategy Is the New SEO [infographic] | SocialMoMojo Web | Scoop.it
Content Marketing Strategy is the New SEO Content marketing, the creation and sharing of content
Jessica Kelly's insight:

Great infographic on the do's and don'ts of content marketing. My favorite? Do = Quality. Don't = Quantity. :)

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10 Examples of Social Media ROI [infographic] | Business 2 Community

10 Examples of Social Media ROI [infographic] | Business 2 Community | SocialMoMojo Web | Scoop.it
Jessica Kelly's insight:

The post includes an infographic illustrating  how 10 companies successfully used social media marketing initiatives and measured their effectiveness.

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