SocialMoMojo Web
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SocialMoMojo Web
Your Daily One-Stop Spot for Fresh Content Strategy, Communications, Digital Marketing, and Social Media resources, curated by @JessGoddesse
Curated by Jessica Kelly
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How to Make Social Advocacy Part of Your Employees’ Daily Routine | Convince and Convert

How to Make Social Advocacy Part of Your Employees’ Daily Routine | Convince and Convert | SocialMoMojo Web | Scoop.it
Create new advocates and amplify your marketing efforts by making advocacy a simple part of your employees' morning rituals.
Jessica Kelly's insight:
*Make it worth their while.
*Find, inform, and empower your advocates.
*Measure success.

Good advice.
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What 1200+ of the World’s Best Marketers Think about the Future of Social Media | Inbound

What 1200+ of the World’s Best Marketers Think about the Future of Social Media | Inbound | SocialMoMojo Web | Scoop.it
1,200 Marketers Told Us The Current State and Future of Social Media How do other social media teams spend their time? What are THE networks to be on? Where are the opportunities?
Jessica Kelly's insight:
Video, video, video...yeah, yeah, yeah... This is the key takeaway as far as I'm concerned: "Know why you are on social media." :)
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SEO Basics: The Six Most Important Things Marketers Need to Know [infographic] | HubSpot

SEO Basics: The Six Most Important Things Marketers Need to Know [infographic] | HubSpot | SocialMoMojo Web | Scoop.it
Read this post for a crash course in the most important parts of SEO marketers need to know to be successful.
Jessica Kelly's insight:
"The longer the better" -- as long as you have something relevant to say, I'd say.
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Facebook Launches a Unified Inbox for Business on Facebook, Messenger, and Instagram | TechCrunch

Facebook Launches a Unified Inbox for Business on Facebook, Messenger, and Instagram | TechCrunch | SocialMoMojo Web | Scoop.it

"Facebook is unveiling a new feature that should make it easier for businesses to stay on top of conversations across Facebook, Facebook Messenger and..."

Jessica Kelly's insight:
Do you think FB is going to succeed in the business space?
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Everett Bowes's curator insight, November 16, 2016 7:57 AM
Do you think FB is going to succeed in the business space?
Everett Bowes's curator insight, November 16, 2016 8:07 AM
Do you think FB is going to succeed in the business space?
Jessica Kelly's comment, November 16, 2016 7:45 PM
Yeah, I'm not sure FB's going to make inroads w/corp users, but I'm sure we'll see it all play out soon enough.
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10 Steps to Master Your Social Media Analytics | Convince and Convert

10 Steps to Master Your Social Media Analytics | Convince and Convert | SocialMoMojo Web | Scoop.it

"Forget 'spray and pray."'It's time to leverage your social media analytics to learn where and why your brand is generating buzz."

Jessica Kelly's insight:
Good info and infographic, from planning to reporting.
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Nine Definitions: How Content Marketing Works Within Marketing | CMI

Nine Definitions: How Content Marketing Works Within Marketing | CMI | SocialMoMojo Web | Scoop.it
Compare and contrast content marketing to nine other marketing practices – Content Marketing Institute
Jessica Kelly's insight:
Great detail here, including some useful charts.
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Seven Social Media Marketing Trends That Will Dominate 2017 | Forbes

Seven Social Media Marketing Trends That Will Dominate 2017 | Forbes | SocialMoMojo Web | Scoop.it

"What does 2017 have in store for social media marketers... Jayson DeMers, Forbes contributor, demystifier of SEO and online marketing for business owners..."

Jessica Kelly's insight:
"New areas of communication will emerge?" Well, yeah. :>
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Facebook Launches Flash, a Snapchat Competitor for Emerging Markets | SocialTimes

Facebook Launches Flash, a Snapchat Competitor for Emerging Markets | SocialTimes | SocialMoMojo Web | Scoop.it
Facebook revealed its latest app, Flash, which was designed to compete with Snapchat in emerging markets.
Jessica Kelly's insight:
It's tiny, developed just for uses w/poor connectivity.
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Instagram Will Now Let Creators Add URL Links, Tag Friends, and Create Boomerangs in Stories | TechCrunch

Instagram Will Now Let Creators Add URL Links, Tag Friends, and Create Boomerangs in Stories | TechCrunch | SocialMoMojo Web | Scoop.it

"Instagram is adding three new features to Stories in what they are calling the biggest update to Stories since its launch. Starting today the company will..."

Jessica Kelly's insight:
I just can't get excited about Boomerang, but the Links and Tagging change is a pretty big deal. 
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Facebook Threatens LinkedIn with Job-Opening Features | TechCrunch

Facebook Threatens LinkedIn with Job-Opening Features | TechCrunch | SocialMoMojo Web | Scoop.it

"Facebook might muscle-in on LinkedIn's recruiting business with ways for business Pages to promote job listings. The new Jobs features could give companies..."

Jessica Kelly's insight:
Interesting, though of applicants are required to share their FB profiles, I can't see this doing very well.
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Speed Up Customer Service with Quick Replies and Welcome Messages in Direct Messages | Twitter Blogs

Speed Up Customer Service with Quick Replies and Welcome Messages in Direct Messages | Twitter Blogs | SocialMoMojo Web | Scoop.it
New features in Direct Messages help people get resolutions to customer service requests faster and easier, whether from human support teams or through automated experiences.
Jessica Kelly's insight:
But doesn't everyone help automated welcome messages? Or is it just me? :>
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Product Research on Social Media Rising | GWI

Product Research on Social Media Rising | GWI | SocialMoMojo Web | Scoop.it
From the integration of chat bots into Facebook Messenger to Facebook Marketplace, social networks have been adding more and more commerce on their platforms.
Jessica Kelly's insight:
37% and growing...
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Twitter to Release "Muted Words" Feature | Social Media Explorer

Twitter to Release "Muted Words" Feature | Social Media Explorer | SocialMoMojo Web | Scoop.it
This week, Twitter hinted at plans to address the rampant abuse on the platform that scared buyers away by introducing a new “Muted Words” feature.
Jessica Kelly's insight:
Abuse-blocker!
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10 Creative Exercises That Are Better Than Brainstorming | HubSpot

10 Creative Exercises That Are Better Than Brainstorming | HubSpot | SocialMoMojo Web | Scoop.it
Sick of traditional brainstorming? Check out these alternative exercises to get the creativity flowing.
Jessica Kelly's insight:
There are some TERRIFIC ideas here for everyone that can work amazingly well for content/comms folks, for sure.
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Art Jones's curator insight, November 19, 2016 3:56 PM

Great Marketing requires many things not the least of which are creativity, innovation and resilience. The set of brainstorming hacks shared in the post from Hubspot suggests the exercises showcased will inspire your creative flow.

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Facebook Announces Several Metrics Updates, Corrected Bugs | SocialTimes

Facebook Announces Several Metrics Updates, Corrected Bugs | SocialTimes | SocialMoMojo Web | Scoop.it
Facebook Wednesday announced several metrics-related updates: corrections of several bugs that resulted in inaccurate data, increased third-party verification, more measurement solutions and an internal review process.
Jessica Kelly's insight:
Fixes *and* improvements -- no complaints here! :)
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How to Track Social Media Metrics on Four Social Networks | Social Media Examiner

How to Track Social Media Metrics on Four Social Networks | Social Media Examiner | SocialMoMojo Web | Scoop.it
Are your social media marketing efforts working? Discover which key performance indicators (KPIs) to track for Twitter, Facebook, LinkedIn, and Instagram.
Jessica Kelly's insight:
Which four? FB, Instagram, LinkedIn, and Twitter. Good stuff.
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Pinterest Debuts Auto-Play Video Ads and Explore Content-Discovery Feature | SocialTimes

Pinterest Debuts Auto-Play Video Ads and Explore Content-Discovery Feature | SocialTimes | SocialMoMojo Web | Scoop.it
Auto-play video ads have arrived on Pinterest, along with a new Explore content-discovery feature for users.
Jessica Kelly's insight:
Y'all know by know how I feel about auto-play, right? Content discovery is OK though. 
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Everett Bowes's curator insight, November 16, 2016 8:05 AM
Y'all know by know how I feel about auto-play, right? Content discovery is OK though. 
Everett Bowes's comment, November 16, 2016 8:07 AM
I love this. I like that the video auto plays with no volume, and the audio only kicks in once the video is clicked. could be a cool feature.
Jessica Kelly's comment, November 16, 2016 7:45 PM
I'm not a huge fan of auto-play, but w/o volume is less intrusive, and if it can be opt-out, even better -- I haven't looked under the hood yet. :)
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Snapchat’s Spectacles Vending Machine Countdown Is Back On | TechCrunch

Snapchat’s Spectacles Vending Machine Countdown Is Back On | TechCrunch | SocialMoMojo Web | Scoop.it

"The next Spectacles vending machine location is on again, with a little under 24 hours to go as of this writing on Monday morning. The next location is still a secret, of course, but the first two have been LA and Big Sur in that order, so there’s precedent for both a big city or a small town scenic spot..."

Jessica Kelly's insight:
Video-capturing sunglasses, in case you were wondering... 
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63 Stats and Tips to Help You Become a Better Twitter User [infographic] | HubSpot

63 Stats and Tips to Help You Become a Better Twitter User [infographic] | HubSpot | SocialMoMojo Web | Scoop.it
Learn useful statistics showing how people use Twitter and how it affects business, along with practical tips on how to optimize your Twitter presence.
Jessica Kelly's insight:
Good stuff here. Seriously. I know 63 is a lot. But really, it's all good and well presented in a pretty infographic. Really. :)
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Facebook Admits It Must Do More to Stop the Spread of Misinformation on Its Platform | Facebook

Facebook Admits It Must Do More to Stop the Spread of Misinformation on Its Platform | Facebook | SocialMoMojo Web | Scoop.it

"Facebook has responded to widespread criticism of how its Newsfeed algorithm disseminates and amplifies misinformation in the wake of the Trump victory in the..."

Jessica Kelly's insight:
This is sad on so many levels, especially the one where users consider Facebook a primary news source.
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Jim Thompson's curator insight, November 12, 2016 7:43 AM
You mean everyone on the Internet isn't true? Is this Facebook's fault or should you unfollow people that share BS
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Facebook Messenger Update for Advertisers: How to Create Sponsored Messages | siliconANGLE

Facebook Messenger Update for Advertisers: How to Create Sponsored Messages | siliconANGLE | SocialMoMojo Web | Scoop.it

"At the Web Summit conference currently underway in Lisbon, Portugal, Facebook Inc. announced new features for Messenger that will open up the platform for..."

Jessica Kelly's insight:
Will an adblocker block these? :>
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10 Metrics to Track for Social Media Success | Social Media Examiner

10 Metrics to Track for Social Media Success | Social Media Examiner | SocialMoMojo Web | Scoop.it
Do you want to measure the impact of your social media marketing efforts? Discover the top 10 metrics you should be monitoring on Facebook and Twitter.
Jessica Kelly's insight:
Excellent tracking advice for both Facebook and Twitter.
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16 Types of Infographic Layouts to Inspire You! | MarTech

16 Types of Infographic Layouts to Inspire You! | MarTech | SocialMoMojo Web | Scoop.it

"16 Types of Infographic Layouts to Inspire You! by Douglas Karr on MarTech..."

Jessica Kelly's insight:
Amazingly useful info here to get you started on many different types of infographics.
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How to Write without Bullshit as a Social Media Marketer | Convince and Convert

How to Write without Bullshit as a Social Media Marketer | Convince and Convert | SocialMoMojo Web | Scoop.it
Forget the writing rules you learned in school—you need to write differently for your social media readers. Here’s how.
Jessica Kelly's insight:
I like ROAM, and I LOVE no BS. 
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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it
It's the latest Twitter #FF spotlight from Jessica Kelly (@JessGoddesse).
Jessica Kelly's insight:
Follow these social media experts and explorers for tweets about content, communications, and much more... 
__
Kat Nagel
Tech Comms

Linda Deniro
Content, Marketing, Social Media

Megan Dixon
Online Business Consulting

Michelle Dale
https://twitter.com/Miss_Friday
Online Business Consulting
__ 
* Click the headline above to visit and connect on Twitter. 
 * Click here for all #FF Spotlights: http://bit.ly/19Q0Jr2 ;
 :-J
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