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SocialMoMojo Web
Your One-Stop Daily Spot for Fresh Content Strategy, Communications, Digital Marketing, and Social Media resources, curated by @JessGoddesse
Curated by Jessica Kelly
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Klout Still Hasn’t Got It Figured Out | SocialTimes

Klout Still Hasn’t Got It Figured Out | SocialTimes | SocialMoMojo Web | Scoop.it
Klout seems to be struggling through an adolescent phase while still trying to figure out the right product-market fit.
Jessica Kelly's insight:

"CNN Money contributor John Scalizy even went so far as to say Klout scoring was potentially 'socially evil.'"

 

Only potentially?? ;)

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Facebook Rolls Out Ad Format Improvements

Facebook Rolls Out Ad Format Improvements | SocialMoMojo Web | Scoop.it
In an effort to make Facebook ads more engaging and appealing, the company has rolled out larger ad formats.
Jessica Kelly's insight:

Deets? A larger format w/ consistent specs across placements. 

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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it

The latest Twitter #FF spotlight from Jessica Kelly (@JessGoddesse).

Jessica Kelly's insight:

Follow these fine folks for tweets about social media and much more.

*Click the headline above to go to my Twitter profile, follow lists, etc.

*Click here for all of the #FF Spotlights:  http://bit.ly/19Q0Jr2

Happy Friday! :-D

 

Andrew Grill
https://twitter.com/AndrewGrill

Kred CEO; Social Business Insights

 

Alice Fuller

https://twitter.com/Sheersocial

Social Media Adventurer

 

John Hell

https://twitter.com/johnhell

Noncom Radio; Social Media; SF

 

Kenn Moffitt

https://twitter.com/moffittk

Science and Common Sense in SM

Megan O'Neill

https://twitter.com/maoneill

Tubegeeks Founder; Magisto Comm Mgr

 

Kristin Piombino

https://twitter.com/KristinPiombino

Ragan Associate Editor

 

Roy Rodenstein

https://twitter.com/royrod

SocMetrics and TrueLens CEO

 

Lisa Rodriguez

https://twitter.com/NextLevelVA

Virtual Biz Support Specialist

 

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Four Steps to Build Brand Awareness through Storytelling

Four Steps to Build Brand Awareness through Storytelling | SocialMoMojo Web | Scoop.it

"By Guest Author, Jonah Sachs, CEO of Free Range Studios
Gone are the days when brands could just broadcast their message and reach their audience. They now need a good story to break through."

Jessica Kelly's insight:

"Craft your myth, know your hero, live your story -- and practices (as always) makes perfect." 

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Easily Manage All Your Social Network Settings...It's Bliss(Control)

Easily Manage All Your Social Network Settings...It's Bliss(Control) | SocialMoMojo Web | Scoop.it
Having trouble managing your social network settings? We're to help you manage sites such as Facebook, Twitter, Pinterest, YouTube and more!
Jessica Kelly's insight:

"Bliss Control is simply a directory of links to manage your social media settings...If you want to change your bio on Pinterest, you select those options on the homepage, hit “Go” and you’ll be taken to the right place on Pinterest to change your bio."

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Facebook Rolls Out Larger Images for Link-Share Posts to Help Boost Clickthrough Rates

Facebook Rolls Out Larger Images for Link-Share Posts to Help Boost Clickthrough Rates | SocialMoMojo Web | Scoop.it
If you've been sharing links or done ads on Facebook a year ago, you would have noticed that the images were the size of thumbnail and really weren't that helpful in leading to conversions. ...
Jessica Kelly's insight:

"As the adage goes, a picture is worth a thousand words and enticing users through larger images will surely help to better convert readers from simply understanding what’s going on to actually reading it."

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The CIO and Social Media: Embracing Change

The CIO and Social Media: Embracing Change | SocialMoMojo Web | Scoop.it
Incorporate social media into day-to-day practices, and encourage employees to evangelize your message – with clear rules of engagement, of course.
Jessica Kelly's insight:

"Today, companies recognize the power of authentic engagement with social media, and the wisdom of both seeking and cultivating influencers within your team. There’s clearly a reason that leading companies have recognized the value of their employees’ engagement.  Experts make the best evangelists; and resisting social media is now the waste of time."

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How to Measure Facebook Advertising Success: Monitor These Five Metrics

How to Measure Facebook Advertising Success: Monitor These Five Metrics | SocialMoMojo Web | Scoop.it
You are wasting money focusing on Facebook ads metrics that don't matter. Monitor these five metrics to determine the success of your campaign.
Jessica Kelly's insight:

Info on how to monitor...

1. Actions (whatever your preferred action is)

2. Cost per Action

3. Spend

4. Frequency

5. Revenue

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LinkedIn CEO: We're Aiming for 3B Profiles and a Map of the World's Economy

LinkedIn CEO: We're Aiming for 3B Profiles and a Map of the World's Economy | SocialMoMojo Web | Scoop.it
"We're already down that path," said CEO Jeff Weiner. "This isn't science fiction. Every dimension of that is up and running, and we're fast approaching a quarter of a billion members."
Jessica Kelly's insight:

“Our longer-term vision is … to visualize every economic opportunity in the world, every skill required to obtain those opportunities,” said Weiner.

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GooglePlus Brings Embedded Posts to Publishers

GooglePlus Brings Embedded Posts to Publishers | SocialMoMojo Web | Scoop.it
Web embeds for all!
Jessica Kelly's insight:

"Just like Twitter and Facebook..."

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The Power of Story Telling: Content Strategy Tweaks Businesses Can Implement Today

The Power of Story Telling: Content Strategy Tweaks Businesses Can Implement Today | SocialMoMojo Web | Scoop.it
Creating unique and useful content is a great way for you to inform your clients and potential customers about your products or services.

Via Joseph Phillips
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Why Facebook Should Stop Judging Content Quality

Why Facebook Should Stop Judging Content Quality | SocialMoMojo Web | Scoop.it
TechCrunch put an article out on August 23, 2013 reporting that Facebook will soon begin to punish “LOLCats-style memes” in the Facebook newsfeed.
Jessica Kelly's insight:

“Facebook will apply its own aesthetic, with no explanation of that aesthetic ... [i.e.,] You are too stupid to recognize quality posts."

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Twitter Followers of Small and Medium-Sized Businesses Become Customers | Social Media Today

Twitter Followers of Small and Medium-Sized Businesses Become Customers | Social Media Today | SocialMoMojo Web | Scoop.it
People follow SMBs on Twitter for the following reasons: 73 percent said they do so to keep posted on upcoming products. Sixty three percent said they do so to show their support for the SMB.
Jessica Kelly's insight:

Customers who connect w/ an SMB on Twitter are...

* More likely to buy from that SMB (72%)

* More like to recommend that SMB (82%)

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Seven Major Social Media Mistakes You May Be Making without Knowing It

Seven Major Social Media Mistakes You May Be Making without Knowing It | SocialMoMojo Web | Scoop.it
Counterintuitive, and sometimes controversial, advice about what you're doing wrong on social media and how to fix it.
Jessica Kelly's insight:

...For example, measuring every possible metric: Don't do it!

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Don't Drink and Post (on Social Media)

Don't Drink and Post (on Social Media) | SocialMoMojo Web | Scoop.it
You could argue that drinking and posting on social media go well together. At least functionally, considering that alcohol gives most people the liquid courage they need to strike up bold conversations and even inspire their wit.
Jessica Kelly's insight:

"Drink 7 | Threat Level = Unemployable" :-J

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12 Awesome Pinterest Tools to Power Up Your Marketing | Jeffbullas's Blog

12 Awesome Pinterest Tools to Power Up Your Marketing | Jeffbullas's Blog | SocialMoMojo Web | Scoop.it
12 Pinterest tools to help you power up your pinning and social media marketing by improving the way you create content, interact and track your results.
Jessica Kelly's insight:

Tools for creating images, building community, and tracking your results...

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Clipsi Makes Content Curation Easy

Clipsi Makes Content Curation Easy | SocialMoMojo Web | Scoop.it
The content curation market has exploded. Which content curation tools are affordable and easy to use for small businesses and individuals?
Jessica Kelly's insight:

There are tons of curation tools available now, but this is the kicker in re Clipsi:

"Not just websites, documents, too ... With Clipsi, you can curate content from websites right alongside content from PDFs, Word documents, PowerPoint decks, and image files (png, gif, tiff, or jpg)."

 

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How #Joota Puts Content at the Heart of Social Networking | Journalism.co.uk

How #Joota Puts Content at the Heart of Social Networking | Journalism.co.uk | SocialMoMojo Web | Scoop.it
The platform lets users create Joota cards for particular pieces of content, where they can host conversations, and curate cards into followable groups
Jessica Kelly's insight:

"Instead of allowing users to follow individuals, Joota...lets users curate content and follow specific areas of interest. Users can then network with individuals linked to that content."

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Social Web Metrics | Social Media Today

Social Web Metrics | Social Media Today | SocialMoMojo Web | Scoop.it
Besides the well-known metrics, old and new that exist for social networks, here are some alternative measurements to better define your activity on the web.
Jessica Kelly's insight:

Simple, useful advice on everyday analysis...

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SEO Is Dead. Really, Now.

SEO Is Dead. Really, Now. | SocialMoMojo Web | Scoop.it
For the average small business SEO isn’t a viable marketing option anymore. It has been one of the cheapest ways to bring leads to your web site for
Jessica Kelly's insight:

"Content marketing for SEO is futile. The amount of content published each day is insane. Making a dent in search based on adding even more content is a Sisyphean task..."

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The Social Executive: Humanize the CEO

The Social Executive: Humanize the CEO | SocialMoMojo Web | Scoop.it
It’s a scary subject for many CEOs, but one they can no longer afford to ignore. True authenticity starts at the top. Are you a Social Executive?
Jessica Kelly's insight:

CEOs who are not engaged in social media are more likely to be seen as:
- Impersonal

- Scripted

- Distant

- Condescending

- Closed and Misleading

 

And those're just a few of the interesting stats share here...

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Coke Ad Includes Live Tweets

Coke Ad Includes Live Tweets | SocialMoMojo Web | Scoop.it
A Romanian Coca-Cola ad appears to have broken new ground in integration between Twitter and TV by including live tweets du...
Jessica Kelly's insight:

"It made people actually wait for the ad. How often does that happen?"

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Thorsten Strauss's curator insight, September 12, 2013 9:18 PM

Not so much content marketing as it is innovative integration of Twitter and TV - a first as far as I know. 

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Facebook Tries Another Twitter-Like Move

Facebook Tries Another Twitter-Like Move | SocialMoMojo Web | Scoop.it
More flattery from Facebook for Twitter, as the giant social network continues to act like its smaller rival. This time: Data feeds to tell the outside world what Facebook users are chatting about.
Jessica Kelly's insight:

"Here’s the latest Twitter-like move from Facebook: Two new data feeds that are supposed to make it easy for outsiders to tell what people are talking about on Facebook."

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Study: Facebook Hashtags Ineffective | Strategexe Consulting Group

Study: Facebook Hashtags Ineffective | Strategexe Consulting Group | SocialMoMojo Web | Scoop.it
Facebook hashtags have been deemed ineffective by a couple research firms. Find out the results and the analysis on why.

Via jonathanpayne
Jessica Kelly's insight:

“So far, brand posts containing hashtags are not driving additional engagement, but are performing at the same level as posts without hashtags..." No suprise here, right?

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NEW Social Media Sins | Social Media Today

NEW Social Media Sins | Social Media Today | SocialMoMojo Web | Scoop.it
If you’re committing any of these deadly sins of social media, it’s time to readjust. Here’s how.
Jessica Kelly's insight:

Are you guilty of SM misappropriation? How about abandonment or narcissism--or, the least forgiveable of all, ignorance? Read on and repent!

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