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15 Tips for Effective Employee Communication | Ragan

15 Tips for Effective Employee Communication | Ragan | SocialMoMojo Web | Scoop.it
Don't lose sight of your internal family. Follow these guidelines to foster engagement and tap into staffers' ideas and insights.
Jessica Kelly's insight:

I'm not happy to say this, but I see too many organizations break many of these simple guidelines--so frustrating, knowing that good communication -> healthy org culture -> high morale -> higher productivity. And last I heard higher productivity affects profits in some way... :)

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SocialMoMojo Web
Your Daily One-Stop Spot for Fresh Content Strategy, Communications, Digital Marketing, and Social Media resources, curated by @JessGoddesse
Curated by Jessica Kelly
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Advertising Comes to Twitter’s Embedded Timelines

Advertising Comes to Twitter’s Embedded Timelines | SocialMoMojo Web | Scoop.it

"Twitter has been releasing a variety tools for publishing its content beyond Twitter itself. Now it's giving publishers an additional incentive..."

Jessica Kelly's insight:
"Previously, if a web publisher or app developer embedded a timeline from Twitter, they could run ads on the same page, but not on the timeline itself. That’s changing today, with Twitter announcing the beta test of a method for showing MoPub ads directly in Twitter Kit timelines on both iOS and Android."
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21 Social Media Facts You Should Know Right Now

21 Social Media Facts You Should Know Right Now | SocialMoMojo Web | Scoop.it
Social Media facts that you can use to make actionable decisions for your digital marketing efforts and advertising spend.
Jessica Kelly's insight:
OK, I didn't know every single one of stats, but please cut me some slack -- 21 stats is a lot of info to hold in one's brain at any given time.
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Millennials on LinkedIn [infographic]

Millennials on LinkedIn [infographic] | SocialMoMojo Web | Scoop.it
LinkedIn analyzed millennials’ use of the professional network for an eBook, and Column Five shared some of its findings in infographic form.
Jessica Kelly's insight:
Interesting is this infographic, which covers millennial's economic influence, wants in the workplace, and content preferences on LinkedIn.
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85% of Facebook Video Is Watched without Sound

85% of Facebook Video Is Watched without Sound | SocialMoMojo Web | Scoop.it
A majority of video views for publishers and advertisers on Facebook happen with the sound off -- the result of embracing the platform's unique features.
Jessica Kelly's insight:
This doesn't surprise me. Sometimes I am surprised that folks spend so much time viewing videos, period, given the time it takes to view versus read.
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Early Insight into Facebook Reactions, How Engagement Differs on Facebook and Twitter, Insight into Pinterest...

Early Insight into Facebook Reactions, How Engagement Differs on Facebook and Twitter, Insight into Pinterest... | SocialMoMojo Web | Scoop.it

"Some early insight into Facebook Reactions, a look into how engagement differs on Facebook and Twitter, and an interesting insight into users on Pinterest..."

Jessica Kelly's insight:
Key takeaway for me is the Facebook v. Twitter data. Your experience may differ. :)
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43 Percent of Social Media Users Don't Know Where the Stories They Read Originally Appeared

43 Percent of Social Media Users Don't Know Where the Stories They Read Originally Appeared | SocialMoMojo Web | Scoop.it

"With publishers under pressure to distribute their content straight to social media platforms, the nagging question for many of them is what impact this has on their brands..."

Jessica Kelly's insight:
"As people flick through their feeds, do they even know who the host publisher is of the headlines that blur by them?"

In a word, "no."
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Facebook’s "Reactions" Brings Boost in Engagement

Facebook’s "Reactions" Brings Boost in Engagement | SocialMoMojo Web | Scoop.it
A couple of months on from Facebook’s launch of “Reactions”, today’s Chart looks at the impact this feature has had on engagement with the service.
Jessica Kelly's insight:
I guess I'm not the typical user -- or I'm just lazy -- but I don't <3 the new reaction buttons. It's not that I hate them; I just tend to stick to a quick hit of the old-school "Like." Still, a 16-point jump in engagement is nothing to sneeze at.
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Facebook Will Turn Panoramas into "360 Photos" for Feed and Gear VR's 1M Users

Facebook Will Turn Panoramas into "360 Photos" for Feed and Gear VR's 1M Users | SocialMoMojo Web | Scoop.it
Those panoramas trapped on your phone will finally get a better viewing experience, both on News Feed and the Oculus-powered Samsung Gear VR. Facebook is also..
Jessica Kelly's insight:
Deets: "Facebook’s upcoming 360 Photos feature will let people upload flat panoramas like those taken on iPhones, Google Photospheres, or photos from 360 cameras. Facebook will then morph them into 360 Photos for News Feed where users will be able to hold and drag to pan around the photos, or move their heads to look around them on the Gear VR."
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Friilance's curator insight, May 11, 4:30 PM

Facebook Will Turn Panoramas into "360 Photos" for Feed and Gear VR's 1M Users

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Instagram’s Big Redesign Goes Live with a Colorful New Icon, Black-and-White App, and More

Instagram’s Big Redesign Goes Live with a Colorful New Icon, Black-and-White App, and More | SocialMoMojo Web | Scoop.it

"Instagram's new icon is pink. Well, it's pink and purple and yellow and orange. It's definitely different. And that's not all the company has changed..."

Jessica Kelly's insight:
I like the new logo iconography though am not sure about the color palette (right?). As to the B&W simplicity of the app itself, kudos -- as this post notes, "The user interface is no longer competing for attention."
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Friilance's curator insight, May 11, 4:31 PM

Instagram’s Big Redesign Goes Live with a Colorful New Icon, Black-and-White App, and More

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LinkedIn Exploring Its Own Version of Facebook’s Instant Articles

LinkedIn Exploring Its Own Version of Facebook’s Instant Articles | SocialMoMojo Web | Scoop.it

"LinkedIn is considering introducing its own version of Facebook’s Instant Articles, a feature that would allow publishers to host content directly on LinkedIn instead of posting links that direct people back to their own sites..."

Jessica Kelly's insight:
Catching up on LI news...
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Twitter Begins Grouping Popular Tweets Your Friends Have Liked

Twitter Begins Grouping Popular Tweets Your Friends Have Liked | SocialMoMojo Web | Scoop.it
Twitter's tailored suggestions will surface more tweets it thinks you'll enjoy. Sort through the chatter for actionable data with #OutsideInsight.
Jessica Kelly's insight:
Thank goodness for this? Without it, how would I know what to like myself?! :>
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A (Meta) Infographic about Infographics

A (Meta) Infographic about Infographics | SocialMoMojo Web | Scoop.it
Infographics are easy to digest and even easier to share — which is why people love them. But if you're going to put effort into making one, you want to be sure you're getting more bang for your buck. What better way to learn about awesome infographics than with an awesome infographic?
Jessica Kelly's insight:
Meta. :)
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If Social Networks Were Countries, Which Would They Be?

If Social Networks Were Countries, Which Would They Be? | SocialMoMojo Web | Scoop.it
If Facebook were a country, it would be substantially bigger than China. Where do other social networks fall on the population scale?
Jessica Kelly's insight:
I'm a sucker for charts like this. :)
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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it
It's the latest Twitter #FF spotlight from Jessica Kelly (@JessGoddesse).
Jessica Kelly's insight:
Follow these fine folks for tweets about entrepreneurship, leadership, social media, and more...
__ 
Markus Groll
CEO, Architect, Facility Manager

Matt Hagens
Serial Entrepreneur

Riian Nel
Digital Media / Content Strategist

__ 
* Click the headline above to visit and connect on Twitter. 
 * Click here for all #FF Spotlights: http://bit.ly/19Q0Jr2
 :-J
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24 More Characters, for Better and Worse

24 More Characters, for Better and Worse | SocialMoMojo Web | Scoop.it

"Today Twitter redefined its laws of physics. But while it's posed as a simplification of the 140-character rule, the change will reshape information density..."

Jessica Kelly's insight:
1) Images and @names in replies will *no longer count* toward the 140-character limit for your tweets. 

2) You'll be able to *RT yourself* from within the Twitter interface. 

3) *New* tweets that start with "@name" will be viewable by *all* of your followers, not just the named tweep and your mutual followers.

This post supplies more details and possible ramifications of the changes. Click on through for more...
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Twitter to Stop Counting Photos and Links in 140-Character Limit

Twitter to Stop Counting Photos and Links in 140-Character Limit | SocialMoMojo Web | Scoop.it
Twitter Inc. is making a major shift in how it counts characters in Tweets, giving users more freedom to compose longer messages.
Jessica Kelly's insight:
This is a change I think a lot of folks will actually like. :-)
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Twitter Is Testing a Periscope Live-Streaming Button Inside Its Mobile Apps

Twitter Is Testing a Periscope Live-Streaming Button Inside Its Mobile Apps | SocialMoMojo Web | Scoop.it

"Facebook is heaping focus on live video with an entirely dedicated tab for streams, which prioritizes in-the-moment broadcasts, so it's no surprise to see..."

Jessica Kelly's insight:
This is a test, but it looks like it will roll to all users over time.
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Instagram’s Analytics Will Offer Audience Demographics, Post Impressions, Reach, and More

Instagram’s Analytics Will Offer Audience Demographics, Post Impressions, Reach, and More | SocialMoMojo Web | Scoop.it

"Instagram is preparing to launch a series of new tools for the businesses and brands using its platform..."

Jessica Kelly's insight:
New tools include contact buttons, maps, and directions for biz profiles, follower demographics, and post analytics.
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New Instagram Logo Gets Mostly Negative Reaction

New Instagram Logo Gets Mostly Negative Reaction | SocialMoMojo Web | Scoop.it
Reaction to the new Instagram logo introduced earlier this week was fast and furious, and the revamped application didn't fare too well, either.
Jessica Kelly's insight:
"Sentiment was 53 percent negative..." As I implied, it is hard to pull off rainbow/tie-die/barf palette. 
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The Ultimate Social Media Employee Advocacy Guide

The Ultimate Social Media Employee Advocacy Guide | SocialMoMojo Web | Scoop.it
Is your marketing department moving molehills in mountains of social? Why don't you ask your employees to shoulder some of the lifting? Because five minutes of
Jessica Kelly's insight:
Take the title to heart -- this is a terrific (clear, comprehensive) piece o' work.
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How Social Media Has an Impact on the Path to Purchase

How Social Media Has an Impact on the Path to Purchase | SocialMoMojo Web | Scoop.it
As social media has started being incorporated into the marketing mix, it is important to understand how it impacts that path to purchase.
Jessica Kelly's insight:
I like how this incorporates social, noting that the purchase process has become circular, and discussing the "loyalty loop."
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How to Use Snapchat: A Detailed Look into HubSpot’s Snapchat Strategy

How to Use Snapchat: A Detailed Look into HubSpot’s Snapchat Strategy | SocialMoMojo Web | Scoop.it
Learn the basics of how to leverage Snapchat for your business -- along with tips on what we've learned from creating HubSpot's account.
Jessica Kelly's insight:
Detailed this is, from account setup instructions to a best-practices playbook.
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How to Host a Blab from Your Smartphone

How to Host a Blab from Your Smartphone | SocialMoMojo Web | Scoop.it
Looking for tips to improve your mobile Blab broadcasts? Discover how to successfully broadcast on Blab from your smartphone.
Jessica Kelly's insight:
Useful walk-through for Blab success...
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This Time, It’s Personal: Facebook’s Sharing Problem

This Time, It’s Personal: Facebook’s Sharing Problem | SocialMoMojo Web | Scoop.it
There’s no doubt that Facebook is doing well these days but one issue that is causing trouble is the sharing behavior shift of it's users.
Jessica Kelly's insight:
While the prevailing consumer mentality is discouraging and depressing, I can't say that it will be a relief to see fewer uninformed opinions and food images.
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Seven Less-Obvious Tools to Improve Your Visual Content

Seven Less-Obvious Tools to Improve Your Visual Content | SocialMoMojo Web | Scoop.it
Do you see the same visual content tools listed in every roundup? We bet you haven't heard of these seven – Content Marketing Institute
Jessica Kelly's insight:
CMI's right: I hadn't heard of Datawrapper (which looks to be pretty darn useful).
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