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How to Use Curation to Create Unique, Original Content | Contently

How to Use Curation to Create Unique, Original Content | Contently | SocialMoMojo Web | Scoop.it
It turns out you can engage your audiences just as effectively curating existing work as you can creating new material.
Jessica Kelly's insight:

We've all seen lists that tell us to summarize or analyze others' content to add value by curating. This post, however, offers some refreshing ideas--I especially like the tip to collect and display interesting relics.

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malek's curator insight, July 7, 6:43 PM

Curation is not a passive job, it takes time and skill to come out with quality curated content. A good piece of curated content will help going through the mess and CREATE a source of comprehensive information. This a good example of creative curation.

SocialMoMojo Web
Your One-Stop Daily Spot for Fresh Content Strategy, Communications, Digital Marketing, and Social Media resources, curated by @JessGoddesse
Curated by Jessica Kelly
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Twitter Launches Two New Targeting Options for Mobile Advertisers | AllTwitter

Twitter Launches Two New Targeting Options for Mobile Advertisers | AllTwitter | SocialMoMojo Web | Scoop.it

"More than 80 percent of Twitter’s 284 million active users engage on the platform from their mobile device, and Twitter wants to let advertisers fully exploit that metric."

Jessica Kelly's insight:

New are the abilities to target specific mobile carriers and to target users with new mobile devices. Click thru for deets from AllTwitter.

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Social Media over the Holidays: Five Tips to Manage Your Brand | TechRepublic

Social Media over the Holidays: Five Tips to Manage Your Brand | TechRepublic | SocialMoMojo Web | Scoop.it
Very little is 'business as usual' during the holidays. Here's how your brand can continue to thrive on social media this December.
Jessica Kelly's insight:

Good advice here, especially about *not* just setting and ignoring scheduled posts. Few people will want to click on news that you erroneously thought would be relevant over the break, and no one wants to follow links that have broken since you set them. I'd also add that it's really bad form (especially for global brands) to post about U.S.-centric or religious-focused holidays -- I'm consistently surprised by how many brands (or their comm teams) don't think this through, as this can be pretty alienating (and even offensive) to readers.

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Gina Tucker's curator insight, December 17, 6:27 PM

Don't drop your social media strategy over the holidays! Stay active and engaged during the off-season with these handy tips.



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Five Writing Habits That Are Killing Your Content Marketing | Search Engine Journal

Five Writing Habits That Are Killing Your Content Marketing | Search Engine Journal | SocialMoMojo Web | Scoop.it

"If you are following the top content marketing best practices and still not seeing results, the problem might actually be your writing..."

Jessica Kelly's insight:

Still double-spacing after periods AND omitting that Oxford comma? Update your style guide!

 

Not referencing sources? Not proofreading before publishing? These are missteps that go far beyond style. Up-level your skills or engage a pro. Otherwise, your content's credibility is sunk.

 

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Facebook Launches Call-to-Action Buttons on Business Pages | HubSpot

Facebook Launches Call-to-Action Buttons on Business Pages | HubSpot | SocialMoMojo Web | Scoop.it
Learn about the brand new call-to-action feature for Facebook business Pages.
Jessica Kelly's insight:

Rolling out over the next few weeks... Page admins can choose one of several CTA buttons, including "Sign Up," "Contact Us," and "Shop Now." The button will ride just to the right of your FB Page's "Like" button. 


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Luis Suntaxi's curator insight, December 14, 10:27 AM

Es la red social mas importante y mas utilizada de todas las demás ubicada en el primer lugar por el numero de personas que lo usan en todo el mundo.

Luis Suntaxi's curator insight, December 14, 11:55 AM

Hoy por hoy es la red social más popular en prácticamente todo el mundo. Una excepción importante es China.

Ideal para conectar con clientes potenciales a través de páginas de empresa o fidelizar clientes a través de grupos.

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Facebook Beefs Up Tools for Publishers | AllFacebook

Facebook Beefs Up Tools for Publishers | AllFacebook | SocialMoMojo Web | Scoop.it

"Facebook announced a host of new features aimed at encouraging publishers to share more content on the social network..."

Jessica Kelly's insight:

1) Interest targeting - Target posts to a subset of people who've liked your page.

 

2) Post end date - Set a kill date for your posts.

 

3) Smart publishing - Enable an optional tool that publishes popular stories. (I'll have to read more about this one -- I don't trust many "smart" auto-tools!)

 

4) Insight updates - Get improved functionality and bug fixes.

 

Click thru for all the deets...

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How to Curate Content Like A Pro: 8 Lessons | CMI

How to Curate Content Like A Pro: 8 Lessons | CMI | SocialMoMojo Web | Scoop.it
Content curation is not an aggregation of existing content, references, or links. It adds value through unique commentary. Learn more about how to boost your content curation with these eight lessons and numerous actionable tips.
Jessica Kelly's insight:

Some of the terrific info here includes advice on curating image sets, involving your target audience, and creating a curation column.

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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it

It's the latest Twitter #FF Spotlight from @JessGoddesse.

Jessica Kelly's insight:

Follow these fine folks for tweets about marketing, social media, communications, and more. :-J

--

Nancy Seeger

https://twitter.com/SeegerN

Marketing/Social Media 

 

Christopher Swan

https://twitter.com/mechristopher

@Melcrum Internal Comms

 

Amar Trivedi

https://twitter.com/Mr_Madness

Digital Innovation, Marketing/Branding, Content, Social Media

--

 

* Click the headline above to visit my Twitter profile, connect, follow some nice lists, etc.

 

* Click here for the #FF Spotlights archive:  http://bit.ly/19Q0Jr2

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The Strategies That Perform Best Across Facebook, Twitter, Pinterest, and LinkedIn | Marketing Technology Blog

The Strategies That Perform Best Across Facebook, Twitter, Pinterest, and LinkedIn | Marketing Technology Blog | SocialMoMojo Web | Scoop.it

"While the majority of marketers utilize a shotgun approach to their content production and social promotion, there are strategies that drive better results if you can apply the resources necessary to customize the experience..."

Jessica Kelly's insight:

Douglas Karr shares good tips on optimizing content for key social channels.

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Diane Tularam's curator insight, December 3, 12:46 AM

Interesting strategy insights, good tips focused on different social media sites and how it can help your company. For example on Facebook contests and posting visual content can be more effective versus posting engaging content on LinkedIn about your company. It all depends on where your consumers are and which ways are the best to reach them.

Noah Rothstein's curator insight, December 10, 12:54 PM

Great tips on how to utilize social best on Facebook, Twitter, Pinterest, and LInkedIn.

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Facebook Adds Relevance Score, Positive and Negative Feedback to Ad Insights | AllFacebook

Facebook Adds Relevance Score, Positive and Negative Feedback to Ad Insights | AllFacebook | SocialMoMojo Web | Scoop.it
Facebook’s ad insights now have an additional feature: delivery and spend ratings that offer marketers a more detailed look at how their ads are performing.
Jessica Kelly's insight:

Seems useful...

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The Top 7 Social Media Marketing Trends That Will Dominate 2015 | Forbes

The Top 7 Social Media Marketing Trends That Will Dominate 2015 | Forbes | SocialMoMojo Web | Scoop.it
It’s that time again: When I look ahead to 2015 to predict social media marketing trends we can expect over the coming year. If you want to see what I predicted for 2014 (and whether those predictions came true), you can do so here: The Top 7 Social Media Trends That [...]
Jessica Kelly's insight:

The rise of Ello and the demise of G+? What do you think about these predictions?

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Janique Durocher's curator insight, November 25, 3:20 PM

I've been trying to predict some of the things that will happen in the future of social media and i think this article is very accurate! 

Ako A.'s curator insight, November 25, 8:09 PM

The article predicts the top 7 social media marketing trends that will dominate 2015. One trend is the rise of Ello. The website offers a ad-free experience and promises to never sell its users’ information to third parties. Another trend is that Facebook advertisement pricing and demand will significantly increase. This is happening at the same time of Facebook's post reach declining. Twitter's new business advertising model's popularity is predicted to increase next year. This is the result of Twitter offering businesses more choices and flexibility in how and what they pay in advertising. Google + is predicted to decline. The article claims that the social networking site does not offer anything that twitter. Facebook, and LinkedIn doesn't offer. Instagram is predicted to be essential for image based social media marketing. Instagram's popularity continues to increase and this will be an excellent opportunity for business to take advantage of the social media platform. LinkedIn may continue to grow and widen the gap between their organization and competitors. The Business to Business network may continue to be the top network of choice for their users. Social media marketing may finally be embraced as a core pillar of content marketing. Marketers may learn that social media marketing is essential to expanding the reach of their content. 

Anne Mercer's curator insight, November 26, 10:00 AM

Great insight. Not too sure that G+ will die into obscurity. The core group of users and influencers on that particular social channel have proven time and time again that the network is useful...so long as you put time and effort into your attempt!

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18 Effective Social Media Tools That Will Save You Time | Entrepreneur

18 Effective Social Media Tools That Will Save You Time | Entrepreneur | SocialMoMojo Web | Scoop.it
Get a head start on next year's marketing efforts with this batch of apps for all five of the major networks.
Jessica Kelly's insight:

Nice short list of tools includes gems like NeedTagger for Twitter, WA for Facebook, Curalate for Pinterest and Instagram, WordPress for blogging on LinkedIn, and PicMonkey for image editing...

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Six Unbelievable Social Media Facts | Post Planner

Six Unbelievable Social Media Facts | Post Planner | SocialMoMojo Web | Scoop.it
Think you know all the facts about social media? Think again! These 6 mind-blowing social media facts will definitely surprise you.
Jessica Kelly's insight:

The post promises these will blow your mind. I have to admit the fact that 95% of FB wall posts are ignored by brands is a stunner. That's just a big "WTF?" for me. Which others surprised you?

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Aileenexa's curator insight, November 18, 11:09 PM
vgh
Chuck Taylor's curator insight, November 19, 10:35 AM

Great stats that we need all pay attention to.

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With Techwire, Facebook Wants to Be Your Tech News Powerhouse | Mashable

With Techwire, Facebook Wants to Be Your Tech News Powerhouse | Mashable | SocialMoMojo Web | Scoop.it
Facebook launched a newswire to surface more breaking tech news called TechWire.
Jessica Kelly's insight:

Remember FB Newswire? This is similar, except with a tech bent. It's essentially an another attempt to make FB a go-to source for tech journalists--something Twitter already is, right?

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Seven Social Media Tools We Are Reviewing in Q4 2014 | RazorSocial

Seven Social Media Tools We Are Reviewing in Q4 2014 | RazorSocial | SocialMoMojo Web | Scoop.it
Each quarter, we review a range of tools. Here's a summary post of the tools we've found in Q4 2014.
Jessica Kelly's insight:

This helpful list just may include a few new-to-you tools, including Spot.im, Naytev, Chronogram, and SocialSensr.

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Facebook Dislike Button: Top Social Media Experts Weigh In | Heyo

Facebook Dislike Button: Top Social Media Experts Weigh In | Heyo | SocialMoMojo Web | Scoop.it

"Mark Zuckerberg caused a bit of a stir last Friday when he revealed that they are considering a Facebook Dislike button. Top Experts weight in on the topic..."

Jessica Kelly's insight:

So here's what the top experts think. What do you think? Me? I guess I'd like to dislike from time to time.

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Gina Tucker's curator insight, December 17, 6:29 PM

What do you think about a "dislike" button on facebook? Should all social media outlets offer a :"downvote" option like Reddit? 

Venkatesh Iyer (venkyiyer.com)'s curator insight, December 18, 12:57 AM

Not sure why this post. Zuckerberg indicated that Facebook will not have a Dislike button, nor any other button that may indicate a negative emotion.

Raúl González Bofill's curator insight, December 20, 6:14 AM

El botón de dislike ¿necesario?

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How to Maximize Social Sharing | Heidi Cohen

How to Maximize Social Sharing | Heidi Cohen | SocialMoMojo Web | Scoop.it
Looking to improve your content reach? Here are 7 tips to maximize social sharing with data, charts & example to increase your audience.
Jessica Kelly's insight:

Lots of good information here, including...
* Customize your content for specific SM platforms

* Engage those millennials

* Keep mobile at top of mind 

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Social Media and Ambient Intimacy [video] | Shots of Awe

"Each little update -- each individual bit of social information -- is insignificant on its own, even supremely mundane. But taken together, over time..."

Jessica Kelly's insight:

Interesting look at how social media fosters "ambient intimacy" -- how relationships/connections/interactions via social are *not better or worse* than real time/real life, *just different.*

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The Evolution of Social Media Since 2004 [infographic] | HubSpot

The Evolution of Social Media Since 2004 [infographic] | HubSpot | SocialMoMojo Web | Scoop.it
Check out how social media has evolved in the last 10 years and what each social network's usage stats look like now.
Jessica Kelly's insight:

Nice look at the social decade...

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Facebook Users Can Finally Search for Posts | AllFacebook

Facebook Users Can Finally Search for Posts | AllFacebook | SocialMoMojo Web | Scoop.it
Facebook users can finally search for posts that have been shared with them, following an update that will be rolled out this week to U.S. English users on iPhone and desktop.
Jessica Kelly's insight:

Finally, we can search. Good news. OK, that's it.

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The Seven Attributes of CEOs Who Get Social Media | HBR

The Seven Attributes of CEOs Who Get Social Media | HBR | SocialMoMojo Web | Scoop.it

"Peter Aceto, the CEO of Tangerine, recently said in The Globe and Mail, 'I would rather engage in a Twitter conversation with a single customer than see our company attempt to attract the attention of millions in a coveted Superbowl commercial.'

This is the preference of a truly social CEO...."

Jessica Kelly's insight:

Summarizing my fave key points:

- They're there to give rather than get

- They're there to connect rather than promote

 

Sad to see that most CEOs on social view SM as an impersonal broadcast medium -- still, in 2014!

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Does Facebook Want Brands to Take Their Business Elsewhere in 2015?

Does Facebook Want Brands to Take Their Business Elsewhere in 2015? | SocialMoMojo Web | Scoop.it

"In mid-November, Facebook announced it would be 'reducing overly promotional page posts in news feeds' starting in January. This seems to be just another step toward removing brands from the world's largest social network..."

Jessica Kelly's insight:

Brad Friedman discusses FB's current "anti-" stance on brand promotions, including FB's reasoning ("keeping the customer happy"), some examples of overly hype-y posts, and a reminder that while the new rules may lead to better content from brand pages, the bottom line is that brands will need to fork over more advertising dollars if they want higher visibility on FB.

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Your Social Data Might Not Be as Private as You Think [infographic] | SocialTimes

Your Social Data Might Not Be as Private as You Think [infographic] | SocialTimes | SocialMoMojo Web | Scoop.it
No matter how locked down you think your social data is, hackers and data brokers may still have access to your personal details.
Jessica Kelly's insight:

So you likely know most of these potential windows into your private life, but you may find a few to ruminate on.

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Brian Fanzo's curator insight, November 25, 7:04 PM

Great Information here on data, social and cloud! 

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Twitter Finally Makes All Your Tweets Searchable | Marketing Land

Twitter Finally Makes All Your Tweets Searchable | Marketing Land | SocialMoMojo Web | Scoop.it

"Twitter's memory is about to get a lot better. The company announced today that it has indexed all public tweets..."

Jessica Kelly's insight:

And not just *your* tweets -- all tweets. Kinda cool. :)

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The Four Elements of the Most Persuasive Copy | Entrepreneur

The Four Elements of the Most Persuasive Copy | Entrepreneur | SocialMoMojo Web | Scoop.it

"Writing successful marketing copy is nothing short of an art. You need content that puts across your point of view subtly and engages your readers in the process. But along with being engaging, the content should also bring consumers closer to your brand, allowing them to see what’s in it for them and how it fits in with their individual needs, thus triggering their decision to purchase. Here are 4 ways that will help you write persuasive copy to win more clients over..."

Jessica Kelly's insight:

Be conversational, organized, concise, etc. Yep, we all know these things, but this post is a great reminder and includes helpful tips on writing to capture the attention of at busy, distracted readers (write so people can scan, put benefits first, etc.).

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Why Content Creators Should Care about Adaptive Content | CMI

Why Content Creators Should Care about Adaptive Content | CMI | SocialMoMojo Web | Scoop.it
With adaptive content, many brands see better conversion rates. Content tailored to specific audiences makes good business sense, and content creators would do well to start thinking and doing “adaptive”.
Jessica Kelly's insight:

What is adaptive content? It's essentially personalization. This post explains it well, diving into audience personas, content types, and delivery channels.

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