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Facebook Is Going to Start Tracking You Even More Closely | ReadWrite

Facebook Is Going to Start Tracking You Even More Closely | ReadWrite | SocialMoMojo Web | Scoop.it
It's going to scan your Web activity and ignore your "do not track" browser settings. At least it's telling us first.
Jessica Kelly's insight:

I'm so glad. It's like having my own personalized shopping service. Whatever would I do without yes? (It is Snarky Thursday, right?)

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SocialMoMojo Web
Your Daily One-Stop Spot for Fresh Content Strategy, Communications, Digital Marketing, and Social Media resources, curated by @JessGoddesse
Curated by Jessica Kelly
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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it

It's the latest Twitter #FF spotlight from Jessica Kelly (@JessGoddesse).

 

Jessica Kelly's insight:

Follow these fine folks for tweets about social media, marketing, and more.

--

Kevin Thomas Tully

https://twitter.com/kevinttully

Social Media/Brand Strategist

 

Mike Barzacchini

https://twitter.com/MikeBarzacchini

Writer, Communicator, Higher-Ed Marketer

 

Stuart McIntyre

https://twitter.com/StuartMcIntyre

Social Business Strategist

--

* Click the headline above to go to my Twitter profile, connect, follow lists etc.
 

* Click here for all #FF Spotlights:  http://bit.ly/19Q0Jr2

 :-J

 

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100 Years of Brand Storytelling [infographic] | Business 2 Community

100 Years of Brand Storytelling [infographic] | Business 2 Community | SocialMoMojo Web | Scoop.it
Earlier this month, when we were discussing brand authenticity, you may have noticed that “authentic” brands share at least one common characteristic: They’re storytellers. Today’s open and h…
Jessica Kelly's insight:

This is fun and interesting, plain and simple. The author asks for readers' favorite eras. I have to say I've always been (and still am) strongly drawn to radio (but on the noncom side, so perhaps that doesn't count for this purpose). :)

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Five Tips to Create Effective Internal Communications with Your Team | Fast Company

Five Tips to Create Effective Internal Communications with Your Team | Fast Company | SocialMoMojo Web | Scoop.it
Your company is connected on Slack, but are you really communicating? Here's how to be truly engaged with your colleagues.
Jessica Kelly's insight:

This is very good advice, end to end, from defining tools to budgeting to garnering leadership support.

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Chris Leigh's curator insight, May 2, 9:14 AM

MyITdirector Chris Leigh comments absolutely "Bang on. If your competition is communicating like this then this should be in your strategy"

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Facebook Is Shutting Down Its API for Giving Your Friends’ Data to Apps | TechCrunch

Facebook Is Shutting Down Its API for Giving Your Friends’ Data to Apps | TechCrunch | SocialMoMojo Web | Scoop.it
It was always kind of shady that Facebook let you volunteer your friends' status updates, check-ins, location, interests and more to third-party apps. While..
Jessica Kelly's insight:

Shady, indeed. Happy to see this change.

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What You Are Missing about Snapchat and the Future of Storytelling? | Social Media Today

What You Are Missing about Snapchat and the Future of Storytelling? | Social Media Today | SocialMoMojo Web | Scoop.it

"Retail businesses are thriving on Instagram, Pinterest, Facebook and Twitter, while b2b tend to do better on LinkedIn and Facebook..."

Jessica Kelly's insight:

Good info for brands considering Snapchat, which perhaps should be many of us.

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Facebook Adds Video Calls to Messenger | Re/code

Facebook Adds Video Calls to Messenger | Re/code | SocialMoMojo Web | Scoop.it
Messenger has been busy in 2015.
Jessica Kelly's insight:

Another feature-add to the Messenger app -- which now lets you text, call, and v-chat -- which means you don't need Wi-Fi -- because you can use your cellphone data plan.

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Facebook's Robust New Notifications Tab | Mashable

Facebook's Robust New Notifications Tab | Mashable | SocialMoMojo Web | Scoop.it
The social network confirmed it plans to roll out the new tab to mobile users across the U.S. first, then go global.
Jessica Kelly's insight:

This is rolling to mobile users only (at this point). While touted as an improvement, I'm not convinced people want to be pushed even more info than they already see in the notifications tab. Time will tell, I'm sure -- and the functionality is customizable by user preference.

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Eight (Cold, Hard) Truths about Social Media | B2Community

Eight (Cold, Hard) Truths about Social Media | B2Community | SocialMoMojo Web | Scoop.it
I am an idealist at heart, but I also pride myself on being a pragmatist and strive to provide guidance that enables individuals and organizations to achieve their goals and objectives in the most ef…
Jessica Kelly's insight:

Not necessarily uplifting, but certainly some valid points here. My fave takeaways: It aint' free, it can be a grind, and if you can't do it right, skip it. Also notable: Every platform is unique. Yep, straight talk.

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Patrick Findlay's curator insight, April 24, 6:47 AM

Rien de très nouveau mais toujours important à garder à l'esprit : if you can't do it right, skip it !

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Facebook Page Posts Net 2.6% Organic Reach in March [study] | Adweek

Facebook Page Posts Net 2.6% Organic Reach in March [study] | Adweek | SocialMoMojo Web | Scoop.it
The average reach for posts from Facebook pages in March was 2.6 percent, slipping to 2.27 percent for pages with more than 1 million likes, according to the latest research from social analytics and reporting firm Locowise.
Jessica Kelly's insight:

Links drew the most Likes, video got the most engagement, but those numbers shift a bit depending on page size. Click through for all the new stats.

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Twitter Updates Abuse Policy and Limits the Reach of Violent Tweets | VentureBeat

Twitter Updates Abuse Policy and Limits the Reach of Violent Tweets | VentureBeat | SocialMoMojo Web | Scoop.it
Today Twitter is taking an active stance against violent threats and cyberbullying on its platform.
Jessica Kelly's insight:

Twitter says it's using new tech to find and squash abusive tweets, and it will lock down the accounts of abusive users.

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Facebook Updates News Feed Algorithm to Balance Content From Friends vs. Pages | HubSpot

Facebook Updates News Feed Algorithm to Balance Content From Friends vs. Pages | HubSpot | SocialMoMojo Web | Scoop.it
Learn all about the three brand new Facebook algorithm updates meant to improve users' experience with the News Feed.
Jessica Kelly's insight:

Never chase the algorithm--but do note that it's changing again.

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eNews 's curator insight, April 22, 5:52 AM

According to Facebook's announcement, impact on Page distribution will "vary considerably depending on the composition of your audience and your posting activity." They do warn that post reach and referral traffic could decline in some cases.

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How to Grow Your Personal Brand on Twitter in Only 10 Minutes a Day | Marketing Land

How to Grow Your Personal Brand on Twitter in Only 10 Minutes a Day | Marketing Land | SocialMoMojo Web | Scoop.it
Can't afford a social media manager? Columnist Neil Patel offers up tips on how to grow your own personal brand on Twitter.
Jessica Kelly's insight:

Are you brand-spanking-new to Twitter? This is for you, for certain--and maybe for non-newbies, too.

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Gabrielle Paillet's curator insight, April 23, 6:17 AM

Great advice and easy to follow on a daily basis.

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Twitter Now Lets You Receive Direct Messages from Any User | Mashable

Twitter Now Lets You Receive Direct Messages from Any User | Mashable | SocialMoMojo Web | Scoop.it
Twitter announced on Monday that all users will now have the option to receive direct messages from any other user.
Jessica Kelly's insight:

Don't panic, friends. The emphasis here is on the "le's" -- it's optional.

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Pau Cusac's curator insight, April 21, 4:11 AM

Article sobre Twitter

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Facebook Tests Feature Letting Users Pick Pages, Friends They’d Want to See Atop News Feed | SocialTimes

Facebook Tests Feature Letting Users Pick Pages, Friends They’d Want to See Atop News Feed | SocialTimes | SocialMoMojo Web | Scoop.it
Facebook is testing a feature on mobile that allows users to select friends and pages whose posts they'd want to see atop News Feed.
Jessica Kelly's insight:

Not terribly exciting but good to know...

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12 Secret Facebook Features EVERY Marketer Should Be Using | Post Planner

12 Secret Facebook Features EVERY Marketer Should Be Using | Post Planner | SocialMoMojo Web | Scoop.it
Want to tap into the deepest powers of Facebook? Perfect! Check out these 12 secret Facebook features that unleash the TRUE power of Facebook marketing.
Jessica Kelly's insight:

We all see these a lot -- articles/posts about "secret features." Well, I have to say, this one got me. There were at least three things I either didn't know or had forgotten about. Good stuff.

 

That said, a minor gripe. Trying to combat fake likes is very difficult as Facebook really will not show you *everyone* who's liked your page, not by this or any other method that I can find.

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Nine Awesome Twitter Hacks that You're TOTALLY Not Using (But Should!) | Post Planner

Nine Awesome Twitter Hacks that You're TOTALLY Not Using (But Should!) | Post Planner | SocialMoMojo Web | Scoop.it
Want to leverage the power of Twitter in your business? Perfect! Here are 9 awesome Twitter hacks to help you FULLY leverage the Twitter platform.
Jessica Kelly's insight:

I feel like I've seen this post before, but if it's a dupe, so be it. Well worth the share... 

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Top Nine Facebook Marketing Questions Answered | Social Media Examiner

Top Nine Facebook Marketing Questions Answered | Social Media Examiner | SocialMoMojo Web | Scoop.it
Have you got Facebook marketing questions? In this article I'll dive deeper into frequently asked questions for businesses on Facebook.
Jessica Kelly's insight:

You'll likely find an answer to your burning questions here -- and you may even find answers to a question you hadn't thought of, such as "How do I Facebook merge pages?"

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Introducing Buffer for Pinterest: Easily Schedule, Manage, and Measure | Buffer

Introducing Buffer for Pinterest: Easily Schedule, Manage, and Measure | Buffer | SocialMoMojo Web | Scoop.it
We're thrilled to announce Buffer for Pinterest! Buffer is officially partnered with Pinterest to make it easy to Pin consistently and measure your progress
Jessica Kelly's insight:

Easy, but not free -- requires Buffer for Business or Awesome plan. If you're willing to pay to play, this post shows you how it works.

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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it

It's the latest Twitter #FF spotlight from Jessica Kelly (@JessGoddesse).

Jessica Kelly's insight:

Follow these fine folks for tweets about social media, content marketing, and more.

--

Brett Relander

https://twitter.com/BrettRelander

Social Media, Growth Hacking

 

Inoue Haruo 

https://twitter.com/HAL909

Startups, Social Media

 

Paul Gilbert

https://twitter.com/Request_Media

Content Marketing, Social Media

 

Shayna Keyles

https://twitter.com/SKLiaison

Content Strategy

--

* Click the headline above to go to my Twitter profile, connect, follow lists etc.
 

* Click here for all #FF Spotlights:  http://bit.ly/19Q0Jr2

 :-J

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How to Use Facebook Organic Post Targeting | Andrea Vahl

How to Use Facebook Organic Post Targeting | Andrea Vahl | SocialMoMojo Web | Scoop.it
Using the Facebook Targeting for organic posts puts your updates in front of the people who are more likely to share, like or comment on them.
Jessica Kelly's insight:

Did you forget about the free post-targeting feature? Well, here's a reminder to dig into your Page settings and turn it on. :)

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Kurt Vonnegut: The Shapes of Stories | Visual.ly

Kurt Vonnegut: The Shapes of Stories | Visual.ly | SocialMoMojo Web | Scoop.it
Kurt Vonnegut's rejected master's thesis, presented visually with contemporary examples.
Jessica Kelly's insight:

It's still hard to believe this was rejected... Love the graphics!

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The Art of Branding | Guy Kawasaki

The Art of Branding | Guy Kawasaki | SocialMoMojo Web | Scoop.it

"In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot enforce what people think your brand represents. Under these assumptions, most companies need all the help they can get with branding."

Jessica Kelly's insight:

Great tips on branding, especially from the comms component--create a single message, stay on point, kill the jargon, cascade the message, focus on PR, be human. Please read on!

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Leo J. Bogee III's curator insight, April 23, 2:12 PM

Very good point  “If we don’t spend a dime on marketing, will people be aware of our brand and understand what it stands for?” Because the real world of marketing is this: you don’t have a big marketing budget so you have to depend on people “creating” your brand for you."

Mahmoud Khalifa's curator insight, April 29, 7:18 AM

http://www.akfilm.com.tr/

http://www.akfilm.com.tr/photo-production-services-istanbul-turkey/

http://www.akfilm.com.tr/photo-film-coproduction-turkey/

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The 14 Best Data Visualization Tools | The Next Web

The 14 Best Data Visualization Tools | The Next Web | SocialMoMojo Web | Scoop.it

"Data visualization is the fastest way to make a whole bunch of numbers look a lot more interesting. Today there are a whole bunch of online tools..."

Jessica Kelly's insight:

A great list of tools, nicely organized into two lists--one for developers, and one for non-developers.

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The Nifty Guide to Local Content Strategy and Marketing | Moz

The Nifty Guide to Local Content Strategy and Marketing | Moz | SocialMoMojo Web | Scoop.it
Learn how to grow your target audience and improve your local SEO with a strong local content strategy.
Jessica Kelly's insight:

If you think you could benefit from a local content strategy, this is a terrific step-by-step guide.

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How to Write with Substance | Entrepreneur

How to Write with Substance | Entrepreneur | SocialMoMojo Web | Scoop.it
Making keystrokes matter has grown in importance as communication and the text that powers it become increasingly inseparable. This is an abridged guide to writing with clarity and substance.
Jessica Kelly's insight:

This is a terrific post which goes beyond "writing well" to "writing with impact." I especially liked this advice: "Brainstorm horizontally, revise vertically." And then there's the section on "Relentlessly re-earning attention," which is not to be missed. I implore you to click through and read the whole shebang--it's well worth it--one of the best (clear, concise) posts I've come across.. 

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