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15 Twitter Statistics You Probably Don’t Know, But Should [infographic] | SMW

15 Twitter Statistics You Probably Don’t Know, But Should [infographic] | SMW | SocialMoMojo Web | Scoop.it
Tweet  Are you using the latest twitter statistics in your social media strategy? Are they helping you get more retweets, followers and traffic? What type of Twitter statistics do you prefer reading most, those that go on stating why it is a powerful social network to use or those that tell you how to use …
Jessica Kelly's insight:

I'd say you'll probably know many of these--but you'll likely find a new or reminder tip (or two), too.

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SocialMoMojo Web
Your Daily One-Stop Spot for Fresh Content Strategy, Communications, Digital Marketing, and Social Media resources, curated by @JessGoddesse
Curated by Jessica Kelly
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LinkedIn’s Obsessed with Getting Users to Understand This New Feature | B2C

LinkedIn’s Obsessed with Getting Users to Understand This New Feature | B2C | SocialMoMojo Web | Scoop.it

"LinkedIn is going all-in on a feature that has made other social networks invaluable – but will the platform’s users catch on? Most people don’t realize it, but every single piece of..."

Jessica Kelly's insight:
So the feature is hashtags--and it's not really new--and I still don't see them in wide use on LI -- and didn't when they *previously* tried to employ 'em. Feel free to share your experience w/LI hashtags in the comments if you are so inclined.
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27 Key Facebook Advertising Metrics, Defined | Charlie Lawrance

27 Key Facebook Advertising Metrics, Defined | Charlie Lawrance | SocialMoMojo Web | Scoop.it
Do you want to better understand your results? By knowing these key Facebook advertising metrics, you’ll be able to improve your campaign performance.
Jessica Kelly's insight:
Well-organized post defines performance, delivery, and engagement--including video engagement--metrics.
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Five Useful Social Media Analysis Tools | Smart Insights 

Five Useful Social Media Analysis Tools | Smart Insights  | SocialMoMojo Web | Scoop.it
Use these Social Media Analysis Tools to better understand your customers With the advent of digital marketing trends, social media analysis has become cru. Marketing topic(s):Social media analytics. Advice by Expert commentator.
Jessica Kelly's insight:
The tools detailed here are Keyhole, Lucidya, Mention, Audiense, and good old TweetReach. Definitely worth the read if you have an analytics bent.
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Seven Interactive Content Tools to Delight Your Audience

Seven Interactive Content Tools to Delight Your Audience | SocialMoMojo Web | Scoop.it
Use interactive content to boost engagement: Learn how to create quizzes, polls, calculators and more with easy-to-use online tools.
Jessica Kelly's insight:
Nice lineup here: Easypolls, Qzzr, Brackify (pictured), Calculoid, Infogram, Ceros, and SnapApp. 
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Instagram Will Now Blur Offensive or Disturbing Content | TechRadar

Instagram Will Now Blur Offensive or Disturbing Content | TechRadar | SocialMoMojo Web | Scoop.it
Instagram adds a new screen to help users avoid seeing sensitive material.
Jessica Kelly's insight:
Oh, thank goodness -- my delicate sensibilities are protected! I'm gonna get real mad if they deem nursing babies offensive, though.
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The Best Times to Post to the Top 8 Social Platforms [infographic] | Social Media Today

The Best Times to Post to the Top 8 Social Platforms [infographic] | Social Media Today | SocialMoMojo Web | Scoop.it
This new infographic outlines the general best times to post to the major social platforms to maximize audience response.
Jessica Kelly's insight:
I tend to post based on when I'm actually available to interact -- because, you know, *social* media -- but I do take advantage of Buffer's recommended schedule from time to time, etc. In any event, it's been a long time since I shared a post on timing, and I like this 'un...
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Content Marketing Fails to Avoid in 2017 | B2C

Content Marketing Fails to Avoid in 2017 | B2C | SocialMoMojo Web | Scoop.it
Content marketing is an art and a science. It is not something a company can (or should) engage in haphazardly. Content marketing paints a portrait of your company – it showcases who you are, what…
Jessica Kelly's insight:
There are five tips here, all worth the click-through FMI:
* Don't ignore your audience.
* Don't use stock images.
* Don't back-seat your CM efforts.
* Think before you post on social.
* Invest in the right resources -- that would be a strategist who understands content, comms, and social. Yes, I feel strongly about this, and not just because the shoe fits. :)
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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it
It's the latest #FF Spotlight from @JessGoddesse.
Jessica Kelly's insight:
Follow these explorers and experts for tweets about content, marketing, social media, and more:
 __ 
Alexis Raymond
Content, Marketing, Writing, Blogging

Islay O'Hara
https://twitter.com/IslayO
Communications, Marketing, PR

Sean R. Nicholson
B2B Digital Marketing 

Tom Pick
https://twitter.com/TomPick
Integrated Marketing
__ 
* Click the headline above to visit and connect on Twitter. 
 * Click here for all #FF Spotlights: http://bit.ly/19Q0Jr2 ;
 :-J
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Native Video Outperforms YouTube Content on Facebook | Marketing Dive

Native Video Outperforms YouTube Content on Facebook | Marketing Dive | SocialMoMojo Web | Scoop.it

"Research from Quintly on native video Facebook posts found native video posts had a 1055% higher share rate last December, and perform better than similar YouTube content by 109.67%..."

Jessica Kelly's insight:
Well, of course it does -- and will continue to do so as long as FB gives preferential treatment to native video via it's algorithm. Yes, the algorithm changes somewhat frequently, and you should never chase it, but this doesn't seem like something FB will adjust any time soon.
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Social Media Conferences: 20 Best Events You Don't Want to Miss | Buffer

Social Media Conferences: 20 Best Events You Don't Want to Miss | Buffer | SocialMoMojo Web | Scoop.it
Here's a guide of 20 remarkable social media conferences happening in 2017 for you to learn, connect, and be inspired (with dates, locations, and prices).
Jessica Kelly's insight:
I am not the happiest of travelers, and I have next to no holes in my schedule, but SOME year I hope to hit a slate of these, especially those in SF. 
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20 Social Media Best Practices for Businesses | Salesforce

20 Social Media Best Practices for Businesses | Salesforce | SocialMoMojo Web | Scoop.it
"Social media accounts for a third of all time spent online. Social networks have changed the game forever for marketers — and the changes aren’t slowing down anytime soon."
Jessica Kelly's insight:
My favorites? Numbers 3, 4, 5, 6, 9, 12, 16, and 20. Yours?
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Microsoft Shuts Down the Social Network You Didn't Know Existed | Digital Journal

Microsoft Shuts Down the Social Network You Didn't Know Existed | Digital Journal | SocialMoMojo Web | Scoop.it
Microsoft has announced it is shutting down its long-forgotten So.cl social network launched back in 2011. The site was created by the company's FUSE Labs research division and hasn’t been updated in years. It never attained widespread attention.
Jessica Kelly's insight:
OH GOD NO NOT SOCL!! WHO WILL LOVE ME NOW??
OK, seriously, I kinda remember it -- I must have posted something long ago b/c Scoop.it auto-suggested the tag for me, indicating prior use. Do I remember anything about it? Nope. Did I actually use it? Highly doubtful. I mean, jeez, I even make fun of G+ from time to time, and it's certainly no So.cl.
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Facebook Focuses on Reach, Attribution with New Measurement Tools | Mareketing Dive

Facebook Focuses on Reach, Attribution with New Measurement Tools | Mareketing Dive | SocialMoMojo Web | Scoop.it

"Facebook is bringing cross-device ad measurement metrics such as reach and attribution to all advertisers through Facebook Business Manager, per a company blog post..."

Jessica Kelly's insight:
Before, these metrics were available via Atlas. Now, FB is integrating Atlas.
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Five Ways to Boost Campaign Success with Data-Driven Personas | GWI

Five Ways to Boost Campaign Success with Data-Driven Personas | GWI | SocialMoMojo Web | Scoop.it
Data is now playing more of an important role in marketing than ever before. But how can consumer profiling be used to boost campaign success?
Jessica Kelly's insight:
I hate this buzzword but it's relevant here: "omnichannel." Also, "customer loyalty." Important concepts...
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Facebook Begins Worldwide Rollout of Its Main Snapchat Clone, "Facebook Stories" [Update: Still in Testing] | MacRumors

Facebook Begins Worldwide Rollout of Its Main Snapchat Clone, "Facebook Stories" [Update: Still in Testing] | MacRumors | SocialMoMojo Web | Scoop.it

"The deluge of stories revolving around Facebook copying Snapchat might hit a zenith today as the social media company begins to launch..."

Jessica Kelly's insight:
Catching up on the news, looks like it's rolled to Chile, Vietnam, and Greece.
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Top 5 Facebook Trends and How to Implement Them | Sprout Social

Top 5 Facebook Trends and How to Implement Them | Sprout Social | SocialMoMojo Web | Scoop.it
Here are our top five Facebook trends to help stay ahead of the competition. We also show you how to implement these trends into your own strategy.
Jessica Kelly's insight:
What to do with Facebook Live video? How about paid advertising? How can you customize your page? And what about bots? The answers to these burning questions and more...
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Twitter Is Gathering User Feedback about a Possible Subscription Model | AdWeek

Twitter Is Gathering User Feedback about a Possible Subscription Model | AdWeek | SocialMoMojo Web | Scoop.it
A subscription-based TweetDeck could help Twitter gain more revenue and user interest.
Jessica Kelly's insight:
So would that mean a TweetDeck that's more like a Sprinklr? Interesting...
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How to Choose the Best Live Video Platform | Social Media Examiner

How to Choose the Best Live Video Platform | Social Media Examiner | SocialMoMojo Web | Scoop.it
Interested in using live video on your social channels? Discover the platform benefits and how to use live video on Facebook, Twitter, and Instagram.
Jessica Kelly's insight:
Facebook gives you the biggest audience -- and the ability to choose an audience. Twitter's relationship w/Periscope gives you "extra discoverability," while Instagram gives you, um, disappearability. There's more to know in this useful SME post from Joel Comm.
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LinkedIn Wants to Drive Daily Visitors with "Trending Storylines" Business News | The Drum

LinkedIn Wants to Drive Daily Visitors with "Trending Storylines" Business News | The Drum | SocialMoMojo Web | Scoop.it
LinkedIn, the Microsoft-owned professional social network, is looking to utilize its wealth of data on users’ occupational interests to deliver relevant trending news to users.
Jessica Kelly's insight:
I kinda just wish groups and company pages were still front and center -- I've yet to see an automated news algorithm that served up what I'm looking for.
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Choosing the Best Format for Your Next Content Piece | Scoop.it

Choosing the Best Format for Your Next Content Piece | Scoop.it | SocialMoMojo Web | Scoop.it
You don’t want to just post the same old essay articles every week - readers want you to mix it up. If you need help in choosing the best format for your next content piece, this post is for you.
Jessica Kelly's insight:
Static? Interactive? Video? No? Useful tips here...
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How to Grow Your Audience on Snapchat According to Data from 217,000 Snaps | HubSpot

How to Grow Your Audience on Snapchat According to Data from 217,000 Snaps | HubSpot | SocialMoMojo Web | Scoop.it
Are you wondering how to cultivate and engage with your audience on Snapchat? Check out new data from Snaplytics on how to do it.
Jessica Kelly's insight:
A good how-to for Snapchat marketers, including when and how often to post, the optimal size for a Snapchat Story, and the best kinds of content to share...
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Twitter Flags Profiles with "Potentially Sensitive Content" | IB Times

Twitter Flags Profiles with "Potentially Sensitive Content" | IB Times | SocialMoMojo Web | Scoop.it

"In this new feature, some users' profiles are flagged as containing 'potentially sensitive data.'"

Jessica Kelly's insight:
Apparently this, along with account blockers, is in the testing phase. Interesting is that the new features may use machine learning to find and block malicious accounts. 
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How Small Business Can Improve Their Digital and Social Media Presence – Interview with Guru Ted Rubin | B2C

How Small Business Can Improve Their Digital and Social Media Presence – Interview with Guru Ted Rubin | B2C | SocialMoMojo Web | Scoop.it

"Ted Rubin is a leading social marketing strategist, keynote speaker, brand evangelist and acting CMO of Brand Innovators. In March of 2009, he started using and evangelizing the term ROR, which is..."

Jessica Kelly's insight:
If Ted Rubin's the guest, it will be a magnificent podcast indeed. And if prefer text to video, the transcript's there too!
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The SEO Implications of Interactive Content | New Breed Marketing

The SEO Implications of Interactive Content | New Breed Marketing | SocialMoMojo Web | Scoop.it

"Our VP of Product explains the SEO implications of interactive content and how certain functions can affect whether the search engine crawls or not."

Jessica Kelly's insight:
In a nutshell, if it doesn't truly add value, don't do it. Makes sense for so many things...
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Why You Should Spend More Time on LinkedIn (According to Science) | B2C

Why You Should Spend More Time on LinkedIn (According to Science) | B2C | SocialMoMojo Web | Scoop.it
LinkedIn recently revealed some eye-opening stats about the immense amount of B2B traffic and sales leads it’s generating online. If you are marketing your business online and you’re not acti…
Jessica Kelly's insight:
You know I LOVE science. Well, maybe you didn't know--but now you do, right? Anyway, I have to admit up front that I am spending less time on LI now compared with just about any point in the past. I like very much that LI member activity is more visible, but groups are buried; company pages, even more so. I don't think I'm the only one who's less active on LI: My feed of thousands lately leads to posts of tens by the hour. In the past, there was no way I could even begin to keep up with the traffic. Now, well... 
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