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Organic Reach on Facebook: Your Questions Answered

Organic Reach on Facebook: Your Questions Answered | SocialMoMojo Web | Scoop.it
Recently, many businesses have had questions about the organic reach of their Facebook Pages. Today, we’d like to provide some answers.
Jessica Kelly's insight:

Facebook's Brian Boland answers all--or at least most--of your questions.

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SocialMoMojo Web
Your Daily One-Stop Spot for Fresh Content Strategy, Communications, Digital Marketing, and Social Media resources, curated by @JessGoddesse
Curated by Jessica Kelly
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How to Write with Substance | Entrepreneur

How to Write with Substance | Entrepreneur | SocialMoMojo Web | Scoop.it
Making keystrokes matter has grown in importance as communication and the text that powers it become increasingly inseparable. This is an abridged guide to writing with clarity and substance.
Jessica Kelly's insight:

This is a terrific post which goes beyond "writing well" to "writing with impact." I especially liked this advice: "Brainstorm horizontally, revise vertically." And then there's the section on "Relentlessly re-earning attention," which is not to be missed. I implore you to click through and read the whole shebang--it's well worth it--one of the best (clear, concise) posts I've come across.. 

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The Proper Way to Automate Your Social Media Activities | Copyblogger

The Proper Way to Automate Your Social Media Activities | Copyblogger | SocialMoMojo Web | Scoop.it
Automating some of your social media content may be beneficial for both you and your audience, but follow these six tips when you determine your strategy.
Jessica Kelly's insight:

While some automation is acceptable, PLEASE don't auto-DM followers. Please.

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Meerkat or Periscope? How to Broadcast Video via Mobile | SM Examiner

Meerkat or Periscope? How to Broadcast Video via Mobile | SM Examiner | SocialMoMojo Web | Scoop.it
Do you want to live stream video to Twitter with Meerkat or Periscope? This article shares the differences between them so you can make the best choice.
Jessica Kelly's insight:

This is a terrific resource, mainly because it provides previews of both apps.

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The Nine Biggest Mistakes Too Many Authors Make on Twitter | BookBub

The Nine Biggest Mistakes Too Many Authors Make on Twitter | BookBub | SocialMoMojo Web | Scoop.it
As an author in the digital age, Twitter is probably a part of your online platform. It’s a great way to foster relationships with readers, connect with other authors, and build your personal brand...
Jessica Kelly's insight:

While the audience for this post is authors, the advice really is universal.

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11 Ways to Make Your Content Appealing to International Audiences | HubSpot

11 Ways to Make Your Content Appealing to International Audiences | HubSpot | SocialMoMojo Web | Scoop.it
Learn tips for creating content that appeals to your entire audience, no matter where in the world they come from.
Jessica Kelly's insight:

Key point that I've been annoying clients/colleagues with for years, usually impolitely expressed as something like "IT'S NOT SPRING EVERYWHERE, PEOPLE."

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Paul Gilbert's curator insight, April 14, 7:13 PM

Suggested reading:

justice addison's curator insight, April 16, 5:23 AM

warreva 2

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Twitter Drops the #Discover Tab in Favor of Trending Topics | SiliconANGLE

Twitter Drops the #Discover Tab in Favor of Trending Topics | SiliconANGLE | SocialMoMojo Web | Scoop.it

"Lately, Twitter Inc. has not been scared to try new things, as the microblogging service has added and tweaked several features such as “While you were away,” improved retweet quotes, and so on. Today, Twitter made another change to its mobile platform by replacing the old #Discover tab with a new trending topics feature."

Jessica Kelly's insight:

You likely read about this earlier this week. I'm still not seeing it, and I'm not sure I'll use it when I do -- but passing on the news.

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Trendsmap: Real-Time Local Twitter Trends

Trendsmap: Real-Time Local Twitter Trends | SocialMoMojo Web | Scoop.it
Twitter trends mapped. Visualize topics trending globally, nationally, and in your city. See the top news stories, videos, and images for trends occuring anywhere in the world.
Jessica Kelly's insight:

Well, I love maps -- and this one has hashtags and trends! What else could a geek want?

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Top 10 Reasons for Using Social Networks [infographic] | SocialTimes

Top 10 Reasons for Using Social Networks [infographic] | SocialTimes | SocialMoMojo Web | Scoop.it
Staying in touch with what friends and family are doing is the No. 1 reason why people use social networks, according to the latest study from GlobalWebIndex.
Jessica Kelly's insight:

Wait, 41% to "fill up spare time"?? That many SM users have that much free time? I'm stunned, and maybe slightly envious...? Maybe not...?

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A Writing GPS: Step-by-Step Directions for Writing Your Next Piece of Content [infographic] | Ann Handley

A Writing GPS: Step-by-Step Directions for Writing Your Next Piece of Content [infographic] | Ann Handley | SocialMoMojo Web | Scoop.it
This Writing GPS gets you from one place to another: from discombobulated thoughts to a coherent piece of writing that others can grok (and maybe love).
Jessica Kelly's insight:

This is a great -- simple, clear, concise -- taking writers from the starting gate (comms goal) to the finish line (comms distribution). What I especially like is the touch on two things I consider must-haves in the writing process: time to walk away from the first draft before proceeding to rewrite, and a strong editor or proofreader as fresh eyes before publication (b/c no one should proof themselves, period).

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Twitter Officially Lets You Retweet with Comments Now | Mashable

Twitter Officially Lets You Retweet with Comments Now | Mashable | SocialMoMojo Web | Scoop.it
The service now lets users skip the tedium of copy-pasting and prompts them to comment before hitting the retweet button.
Jessica Kelly's insight:

If you're a TweetDeck or HootSuite (etc.) user, you may not care much, but it's interesting that Twitter has *finally* taken this route.

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Five Facebook Features That Help Promote Your Business | SM Examiner

Five Facebook Features That Help Promote Your Business | SM Examiner | SocialMoMojo Web | Scoop.it
How are you using Facebook to market your business? In this article you'll discover how to use Facebook features to promote your business.
Jessica Kelly's insight:

Straightforward tactics, clearly explained...

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Should You Go on Pinterest or Instagram for Your Business? | Agora Pulse

Should You Go on Pinterest or Instagram for Your Business? | Agora Pulse | SocialMoMojo Web | Scoop.it
Instagram and Pinterest are in reality very different. Knowing these intricacies will help build your business through social media more
Jessica Kelly's insight:

Bottom line: Are you sharing your pix, or curating someone else's? Of course, there's more to it than that, so you'll want to click through and read this great post, which includes case studies.

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socialmediacombo's curator insight, April 4, 9:22 AM

Great post.. thanks for the share..

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Riff: Make Videos with Friends | Facebook Newsroom

Riff: Make Videos with Friends | Facebook Newsroom | SocialMoMojo Web | Scoop.it

"Recently, a few Facebook employees stayed after-hours to work on a side project. Our hunch was that if you could make videos collaboratively, the creative process would be more fun and the final product would be cooler. Today, we are introducing Riff..."

Jessica Kelly's insight:

You create and post a video, tagged w/a topic. Then your friends add clips to your video. And then their friends add clips. And it can go on (and on and on) exponentially. Hmm. Will Pages be able to do this? Think of the mktg opps! :>

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Twitter Now Lets You Receive Direct Messages from Any User | Mashable

Twitter Now Lets You Receive Direct Messages from Any User | Mashable | SocialMoMojo Web | Scoop.it
Twitter announced on Monday that all users will now have the option to receive direct messages from any other user.
Jessica Kelly's insight:

Don't panic, friends. The emphasis here is on the "le's" -- it's optional.

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How to Leverage the Power of Infographics on Social Media | Social Media Today

How to Leverage the Power of Infographics on Social Media | Social Media Today | SocialMoMojo Web | Scoop.it

"Infographics have become an increasingly popular and powerful method for delivering vast amounts of data while generating incredible visibility..."

Jessica Kelly's insight:

A great infographic infographic! Meta! 

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How to Write Content That Engages Mobile Readers | CMI

How to Write Content That Engages Mobile Readers | CMI | SocialMoMojo Web | Scoop.it
Google’s new emphasis on mobile-friendly search results doesn’t require just good mobile design, it requires great mobile copywriting–Content Marketing Institute.
Jessica Kelly's insight:

Yes indeed, mobile content development is a thing -- and it involves actual writing -- that is, it's much more than just making your website responsive.

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How Facebook Moderates Content [infographic] | Social Times

How Facebook Moderates Content [infographic] | Social Times | SocialMoMojo Web | Scoop.it
What are the challenges faced by moderators on Facebook, and who exactly are these moderators?
Jessica Kelly's insight:

We probably all agree that moderation is necessary on some level, but the ridiculous nudity rules (babies at the breast, etc.) can be tiresome.

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Pau Cusac's curator insight, Today, 12:15 PM

Article sobre els moderadors de Facebook

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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it

It's the latest Twitter #FF spotlight from Jessica Kelly (@JessGoddesse).

Jessica Kelly's insight:

Follow these fine SM experts and explorers:

--

Beth M. Wood

https://twitter.com/a1972bmw

Brand Storyteller, Content Strategist, Marketer, Copywriter

 

Claire Burdett

https://twitter.com/ClaireBurdett

Social Media Ninja, Digital Strategist, Writer, Presenter

 

Joel Postman

https://twitter.com/jpostman

Communications Expert, Social Media Pro, Comedian

 

Joseph Dennis Kelly

https://twitter.com/WindMiner

Content Strategist

 

Paul Annett

https://twitter.com/PaulAnnett

TweetDecker!

 

Vladimer Botsvadze

https://twitter.com/VladoBotsvadze

Sm Strategist, Branding Expert, Marketer

--

* Click the headline above to go to my Twitter profile, connect, follow lists etc.
 

* Click here for all #FF Spotlights:  http://bit.ly/19Q0Jr2

 :-J

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10 Tips to Increase Your Facebook Organic Reach | Jenn's Trends

10 Tips to Increase Your Facebook Organic Reach | Jenn's Trends | SocialMoMojo Web | Scoop.it
If you're struggling with low Facebook organic reach, this post will give you 10 valuable tips to boost that reach.
Jessica Kelly's insight:

This is not about chasing the algorithm -- it's just straight-up, on-point practical advice with a smart emphasis on working directly within Facebook.

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Is Social Media Now Part of the CEO's Job? | HuffPost

Is Social Media Now Part of the CEO's Job? | HuffPost | SocialMoMojo Web | Scoop.it
Consumers, employees, investors, and members of the broader community look to a company's top leader to understand what that company stands for -- in good times and in bad. With social media, CEOs have a unique opportunity to be tell their story dire...
Jessica Kelly's insight:

"The big take-away: People are more likely to buy from you if your CEO is on social media." Yep, that's quite a take-away.

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Facebook Launches Messenger for Web Browsers | Re/code

Facebook Launches Messenger for Web Browsers | Re/code | SocialMoMojo Web | Scoop.it
How do you prefer to message? Facebook now has Messenger (app), Messenger (Web), Facebook, WhatsApp ...
Jessica Kelly's insight:

So you can message via FB w/o the distractions of FB -- just the distraction of IMs via FB. :>

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Five Psychology Principles to Improve Your Next Email Campaign | Email on Acid

Five Psychology Principles to Improve Your Next Email Campaign | Email on Acid | SocialMoMojo Web | Scoop.it
Generate an instant preview of your email in the most popular email clients! Instant email testing & code analysis.
Jessica Kelly's insight:

I'm really way too into color wheels, and so I love the CTA complementary-color suggestion -- but there's more here, including info on basic color psychology, social proof (references and reviews), and scarcity (fear of missing out), as well as a clear graphic that shows open rates for emails w/personalized subject lines *by industry.*

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Top 10 Fatal Facebook Mistakes That Might Be Killing Your Page | Post Planner

Top 10 Fatal Facebook Mistakes That Might Be Killing Your Page | Post Planner | SocialMoMojo Web | Scoop.it
Are you making mistakes that are hampering your fan page's success? Stop, just stop! These 10 fatal Facebook mistakes are the ones you REALLY need to avoid.
Jessica Kelly's insight:

Even if you're not killing your page, you may be missing on some key opportunities. Read on...

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How to Optimize Social Media Images | Social Media Examiner

How to Optimize Social Media Images | Social Media Examiner | SocialMoMojo Web | Scoop.it
Do you create your own images for social media? In this article you'll find three tips to optimize your social media images for better online performance.
Jessica Kelly's insight:

There's some great advice here, including that nice image about template sizing that you can save as a cheat-sheet.

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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it

It's the latest Twitter #FF spotlight from Jessica Kelly (@JessGoddesse).

Jessica Kelly's insight:

Follow these fine folks for tweets on social media strategy, digital marketing, and more. :)

--

Angela LeBrun

https://twitter.com/Angela4design

Creative Design; SM Strategy

 

Jason Houck

https://twitter.com/MJasonHouck

Social Media Strategy

 

Kirsty Sharman

https://twitter.com/kirstycarrot

Digital Media; Influencer Marketing

 

Tamara Stevens

https://twitter.com/fundybaysocial

SM for Healthcare / Nonprofits

 

--

* Click the headline above to go to my Twitter profile, connect, follow lists etc.
 

* Click here for all #FF Spotlights:  http://bit.ly/19Q0Jr2

 :-J

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