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How to Get Your Leadership Team to Blog More Effectively | Convince and Convert

How to Get Your Leadership Team to Blog More Effectively | Convince and Convert | SocialMoMojo Web | Scoop.it
As a marketing director or manager, it's your job to create an opportunity in your executives' very busy lives to meaningfully contribute to the marketing strategy you know will work. Here's how.
Jessica Kelly's insight:

I currently work in executive comms. I empathize.

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SocialMoMojo Web
Your Daily One-Stop Spot for Fresh Content Strategy, Communications, Digital Marketing, and Social Media resources, curated by @JessGoddesse
Curated by Jessica Kelly
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Three Crazy-Cool Chrome Extensions for Twitter You’ll Love | Maximize Social Business

Three Crazy-Cool Chrome Extensions for Twitter You’ll Love | Maximize Social Business | SocialMoMojo Web | Scoop.it

"Want to make your life easier? Who doesn't? If you're an avid Twitter user and you're short on time, try out these three Chrome extensions for Twitter."

Jessica Kelly's insight:
Oooh, Twitcher, where have you been all my life? Yes, many dashboards support multiple accounts, but I haven't had a native switcher in a while -- so long, in fact, I can't remember the last one I used (and even wonder if I'm hallucinating about a tool I only wanted but never had). 
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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it
It's the latest #FF Spotlight from @JessGoddesse
Jessica Kelly's insight:
Follow these social experts and explorers for tweets on social media, marketing, branding, and more.
__
Ambroise Debret
Growth Hacker, Digital Marketer

Lorna Keane
Writer, Editor, Marketer

Maggie McGary
Social Media Manager

Skot Waldron
Creative Director

__
* Click the headline to connect on the Twitter. 
 * Click here for all #FF Spotlights: http://bit.ly/19Q0Jr2
:-J
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Seven Social Media Metrics Marketers Should Track | Social Media Examiner

Seven Social Media Metrics Marketers Should Track | Social Media Examiner | SocialMoMojo Web | Scoop.it
Wondering which social media tactics are paying off? Discover seven social media metrics to help you gauge your marketing's effectiveness.
Jessica Kelly's insight:
And more data fun!
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LinkedIn Groups: What You Need to Know Now | SocialFish

LinkedIn Groups: What You Need to Know Now | SocialFish | SocialMoMojo Web | Scoop.it
If you read this blog, you know I tend to be sort of a glass-half-empty kind of gal. I prefer to think of myself as a realist rather than a pessimist, but hey–someone has to be the downer, right? �…
Jessica Kelly's insight:
Groups are buried now, as our company pages -- actually have been for a while. Not surprised they may not be long-lived. I know I don't interact there as much as I did, but I do miss them front and center -- the good, spam-free groups were good places for insightful discussions.
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Is Facebook Replacing LinkedIn as the New Professional Network? | B2C

Is Facebook Replacing LinkedIn as the New Professional Network? | B2C | SocialMoMojo Web | Scoop.it
New insight from HubSpot suggests that there is a radical shift in the way that people are using social media for professional reasons. In their latest State of Inbound report, which was released tod…
Jessica Kelly's insight:
Sure I'm repeating myself, but have to say that I still think of (and use) FB primarily for friends and family, saving LinkedIn for professional conversations. Noting that many people don't appear to know that they can a) build FB lists and/or b) post to specific lists, I can't wrap my head around FB leading the professional-networking space anytime soon. Skeptical, yes.
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gashkori's curator insight, May 17, 4:40 PM
interesting news
 
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Content Strategy: A Case Study in Design Thinking | Erika Harano

Content Strategy: A Case Study in Design Thinking | Erika Harano | SocialMoMojo Web | Scoop.it

"Some people have asked, 'How are content strategy and design thinking similar?' The more important question (or set of questions), though, is, 'What is content strategy, how does it related to design…'"

Jessica Kelly's insight:
Super insightful, especially if you're into design thinking. If you're not familiar, you'll probably want to be!
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Bailly Vincent's curator insight, May 16, 1:16 AM
Super insightful, especially if you're into design thinking. If you're not familiar, you'll probably want to be!
Merry James's curator insight, May 16, 2:20 AM
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How My Three Dogs Taught Me to Use Social Media | Forbes

How My Three Dogs Taught Me to Use Social Media | Forbes | SocialMoMojo Web | Scoop.it
Have my dogs mastered social media? Nope. But they have mastered clarity and brevity. Can you make the same claim?
Jessica Kelly's insight:
Well, I love dogs. I mean, I REALLY love dogs. Maybe that's why I like social? :)
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No Matter Where Tech Takes Us, Customers Still Need a Human Touch | Ted Rubin

No Matter Where Tech Takes Us, Customers Still Need a Human Touch | Ted Rubin | SocialMoMojo Web | Scoop.it
If you’re aiming for omni-channel excellence, or simply looking to thrive on your channels of choice, don’t forget about the human side. In fact, it should be your first priority. With every new…
Jessica Kelly's insight:
Noting that a human touch surely beats a bot--especially a bot that's obviously a bot. I know this should be a no-brainer, but given the current state of customer service, it bears repeating.
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Victor JG Macanas's curator insight, May 14, 8:01 AM

Not to forget: the human side behind Tech.

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Instagram Analytics: The Ultimate Guide for Marketers | TrackMaven

Instagram Analytics: The Ultimate Guide for Marketers | TrackMaven | SocialMoMojo Web | Scoop.it
Leveraging Instagram analytics to improve your brand’s social reach and engagement is crucial for companies across all industries. Here’s why.
Jessica Kelly's insight:
Metrics to track and how to track 'em...
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Your Audience Isn't Stupid. Is Your Content Marketing? | Skyword

Your Audience Isn't Stupid. Is Your Content Marketing? | Skyword | SocialMoMojo Web | Scoop.it

"If you're dumbing down your content marketing for "the lowest common denominator," stop it! Your audience is smarter than you think....We’re told that the average American adult has a seventh or eighth grade reading level, and thus we assume the average adult is also about as smart as a middle schooler. So we dumb things down for our audiences, oversimplify complex topics, and offer surface-level insights rather than putting in the time and effort to paint the bigger picture..."

Jessica Kelly's insight:
"Small worlds, big ideas."
I love this advice, though I will admit it can be challenging to pull off when you're writing about tech for tech readers.
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The Seven Mindset Shifts Needed for Successful Social Media Marketing | The Mission

The Seven Mindset Shifts Needed for Successful Social Media Marketing | The Mission | SocialMoMojo Web | Scoop.it
Many people have a tough time fully understanding the nuances and the time needed to execute effective social media campaigns, which is completely okay. I still struggle on a daily basis in this area…
Jessica Kelly's insight:
"In social media marketing, you must give away information for free. All just to be helpful.Adding value is what works best on social media and beyond." 

The above statement plus some later text about being authentic has earned this post a place in my social heart. :)
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Social Media Use by Generation [infographic] | Marketing Profs

Social Media Use by Generation [infographic] | Marketing Profs | SocialMoMojo Web | Scoop.it
Find the right social media audience for your marketing messages. Here's how different generations - Gen Z, Millennials, Gen X, and Boomers - use some of the biggest social platforms.
Jessica Kelly's insight:
This is a little loosey-goosey for me -- I'd like to see comparable stats for each demo instead of "apples to oranges." Still, interesting stats abound.
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Stephen Meadows's curator insight, May 10, 2:51 PM

Awesome insight into the generational usage of social media! You have to know your audience!!

Merry James's curator insight, May 11, 6:23 AM
Social Media Infographic
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How Millennial Search Impacts Your Digital Strategy | Publishing Executive

How Millennial Search Impacts Your Digital Strategy | Publishing Executive | SocialMoMojo Web | Scoop.it
Millennials want a UX that solves problems fast. Accomplish this kind of UX through the following web design and search engine optimization (SEO) tactics.
Jessica Kelly's insight:
This advice is simply good UX, not just for millennials.
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Sheena Abrera's curator insight, May 9, 3:12 PM

Is your keyword and hashtags correct? make it easier for the millenials to find you!

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New Data: Nine Inbound Marketing Stats You Need to Know in 2017 - HubSpot

New Data: Nine Inbound Marketing Stats You Need to Know in 2017 - HubSpot | SocialMoMojo Web | Scoop.it
Check out the top stats on marketing and sales from HubSpot’s 2017 State of Inbound Report.
Jessica Kelly's insight:
Well, I've never been sold on paid, especially in light of ever-shrinking budgets. Where's the "validated" icon? :)
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How Artificial Intelligence Will Impact Professional Writing | TNW

How Artificial Intelligence Will Impact Professional Writing | TNW | SocialMoMojo Web | Scoop.it
Professional writing isn’t easy. As a blogger, journalist or reporter, you have to meet several challenges to stay at the top of your trade. You have to stay up to date with the latest developments and at the same time write timely, compelling and unique content. The same goes for scientists, researchers and analysts and …
Jessica Kelly's insight:
Smarter search engines are awesome, it's true, but I've never found a grammar program that's useful -- but maybe b/c I already know grammar rules...?
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autoartiste's comment, May 22, 11:50 PM
Thats phenomenal
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How to Use Asset Tracking to Shape Your Content Strategy | Spin Sucks

How to Use Asset Tracking to Shape Your Content Strategy | Spin Sucks | SocialMoMojo Web | Scoop.it
Do you track content post-download? Asset tracking is important. Here is how this data should inform your content strategy.
Jessica Kelly's insight:
Ooh, you know I love content, and I love data...so here ya go!
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Does SEO Writing Scare the Life Out of You? This Will Calm Your Nerves | Jeff Bullas's Blog

Does SEO Writing Scare the Life Out of You? This Will Calm Your Nerves | Jeff Bullas's Blog | SocialMoMojo Web | Scoop.it
From the time we’re young, we’re told to choose one goal at a time and give it everything we have. Many of us follow this …
Jessica Kelly's insight:
Whether you're SEO-shy or just looking for a referesher, great advice here!
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Facebook Cracks Down on Fake Live Videos | TechCrunch

Facebook Cracks Down on Fake Live Videos | TechCrunch | SocialMoMojo Web | Scoop.it

"Facebook is banning misleading uses of its Live video format. The company tells TechCrunch that it's adding a section to its Live API Facebook Platform Policy..."

Jessica Kelly's insight:
I love the graphic TC selected -- yes, I do.
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Make Your Audience the Hero with a One-Sentence Agile User Story | CMI

Make Your Audience the Hero with a One-Sentence Agile User Story | CMI | SocialMoMojo Web | Scoop.it
One-sentence user stories put audience needs at the center of content production and support efficient teamwork – Content Marketing Institute
Jessica Kelly's insight:
If we're not thinking and creating from the customer perspective, then exactly what ARE we doing?
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How to Turn Data into Insight in Five Easy Steps | GWI

How to Turn Data into Insight in Five Easy Steps | GWI | SocialMoMojo Web | Scoop.it
Consumer insights are helping marketers get more targeted. But what does it take to turn data and stats into actionable insights?
Jessica Kelly's insight:
I cannot overstate agreement with step five: Take a bird's eye view. A long-range view is important, as well.
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Victor JG Macanas's curator insight, May 14, 7:58 AM

We do need (and want) data, but how to analyse it? 5 easy steps to succeed.

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Seven Writing Tips for Savvy Content Creators | Convince & Convert

Seven Writing Tips for Savvy Content Creators | Convince & Convert | SocialMoMojo Web | Scoop.it
Invest in learning to improve your writing—it'll pay dividends in the content world. These seven tips can get you started.
Jessica Kelly's insight:
If nothing else, please do your research and use an editor!
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Social Media Content Creation: Do Better with the Social Message Optimizer | CoSchedule

Social Media Content Creation: Do Better with the Social Message Optimizer | CoSchedule | SocialMoMojo Web | Scoop.it
How can you know you're writing the best possible social media posts? With CoSchedule's Social Message Optimizer! Learn the mechanics behind it here.
Jessica Kelly's insight:
I do appreciate the tool, but I like the infographic even better -- clear, complete, current concise!
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The Content Optimization Hack to Double Your Blog's Traffic | Matthew Woodward

The Content Optimization Hack to Double Your Blog's Traffic | Matthew Woodward | SocialMoMojo Web | Scoop.it
Learn the exact content optimization process that we used to double Google organic search traffic for the Linkody blog in less than a month.
Jessica Kelly's insight:
This is certainly helpful at first glance -- going to dive in later. 
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How to Research Your Competitors on Instagram | Social Media Examiner

How to Research Your Competitors on Instagram | Social Media Examiner | SocialMoMojo Web | Scoop.it
Want to compare your competitors' Instagram marketing efforts to yours? Discover how to research your competitors on Instagram.
Jessica Kelly's insight:
Can't say enough about the usefulness of this one, except to strongly suggest some serious competitive snooping. :)
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How Facebook Is Using AI to Penalize Spammy, Ad-Heaving Websites in Its News Feed | Marketing Land

How Facebook Is Using AI to Penalize Spammy, Ad-Heaving Websites in Its News Feed | Marketing Land | SocialMoMojo Web | Scoop.it
Facebook will curtail the reach of organic posts and ads that link to web pages with too little original content and too many annoying, offensive ads.
Jessica Kelly's insight:
Could definitely cut down on the annoyance factor...
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