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Antisocial Networks: How to Avoid Facebook "Friends" and Irritate People | The Guardian

Antisocial Networks: How to Avoid Facebook "Friends" and Irritate People | The Guardian | SocialMoMojo Web | Scoop.it
New apps and sites let users keep a distance and stop technology intruding into their lives
Jessica Kelly's insight:

Cloak, Split, Whisper, Secret...

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SocialMoMojo Web
Your One-Stop Daily Spot for Fresh Content Strategy, Communications, Digital Marketing, and Social Media resources, curated by @JessGoddesse
Curated by Jessica Kelly
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Facebook Invades Yelp, Foursquare Territory with Geo-Specific Place Tips for iPhone | VentureBeat

Facebook Invades Yelp, Foursquare Territory with Geo-Specific Place Tips for iPhone | VentureBeat | SocialMoMojo Web | Scoop.it
Facebook knows that being able to target users with information about exactly where they are can be extremely lucrative. Today, it invaded the territory occupied by Yelp and Foursquare, launching a...
Jessica Kelly's insight:

Apparently FB will use Bluetooth "beacons" as well as cell networks, Wi-Fi, and GPS to provide accurate local tips. Yes, this is an opt-out feature. Yes, it may come to Android.

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The Strategy of Stories | Lightbox Collaborative

The Strategy of Stories | Lightbox Collaborative | SocialMoMojo Web | Scoop.it
Stories Worth Telling is a guide to smart, sustainable nonprofit storytelling, and outlines a strategic approach to stories for nonprofit communications.
Jessica Kelly's insight:

This guide for nonprofits works for most anyone looking for tips on effective storytelling, from planning to evaluation. The post links to a great checklist to take you through the strategic story cycle.

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Internal Comms in Focus: Effective Enterprise Content Management Hinges on Anticipating Employees’ Needs | Bulldog Reporter

Internal Comms in Focus: Effective Enterprise Content Management Hinges on Anticipating Employees’ Needs | Bulldog Reporter | SocialMoMojo Web | Scoop.it

"Nearly half (43 percent) of professionals say their firms are minimally or not at all effective at managing enterprise content. However, organizations can turn this tide by embracing new forms of socially generated content, improving their update and archival processes, and delivering targeted content directly to employees’ mobile devices, according to a new research report..."

Jessica Kelly's insight:

"Firms always gravitate toward the slickest new technology for enterprise content management...but we found that a targeted strategy that creates ongoing accountability for content creation and upkeep is a bigger determiner of success...


"Stakeholders are pleading for real-time, on-demand access to the content that is ‘right’ for them in order to do their work effectively. While technology is an enabler, the bulk of best-practice attributes focus on people- and process-related tactics to engage employees, solicit content, and link people to available resources."


Amen.

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The Latest Visual-Content Trends: What's Going to Be Hot in 2015 [infographic] | HubSpot

The Latest Visual-Content Trends: What's Going to Be Hot in 2015 [infographic] | HubSpot | SocialMoMojo Web | Scoop.it
Discover the top global trends in both visual content design and pop culture.
Jessica Kelly's insight:

This post features the Shutterstock infographic on global creative trends, including the growing popularity of blurry backgrounds, simple and linear design, and unique perspectives for images. The post doesn't stop with design standards. You'll also find info on cultural, social, and music and video trends around the world.

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New Twitter Video Lets You Capture, Edit, and Share Footage on the Fly | SocialTimes

New Twitter Video Lets You Capture, Edit, and Share Footage on the Fly | SocialTimes | SocialMoMojo Web | Scoop.it

"Twitter has launched its new video product for mobile, which allows all users to capture, edit and share videos from the official Twitter apps..."

Jessica Kelly's insight:

Love it or hate it, expect autoplay.

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Should You Use the Word "Bae" in Your Marketing? [flowchart] | HubSpot

Should You Use the Word "Bae" in Your Marketing? [flowchart] | HubSpot | SocialMoMojo Web | Scoop.it
Wondering if you should use "bae" in your latest marketing copy? Here's a handy flowchart to help.
Jessica Kelly's insight:

"Are you Pharrell?"
:-D

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A Brief Guide to Using Twitter's "Discover" Tab | Mashable

A Brief Guide to Using Twitter's "Discover" Tab | Mashable | SocialMoMojo Web | Scoop.it
If your Twitter feed is getting a bit stale, there's a built-in tool that can help you find fresh content.
Jessica Kelly's insight:

If you're new to Twitter -- or just don't visit the site directly very often -- you may find this info useful. Personally, I find Klout's people-recommendation tool better at finding relevant tweeps. 

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10 Key Factors That Will Determine the Future of GooglePlus | Copyblogger

10 Key Factors That Will Determine the Future of GooglePlus | Copyblogger | SocialMoMojo Web | Scoop.it
What's the real story with Google+? Should you invest time into using it? Discover the 10 key factors that will determine the future of the social network.
Jessica Kelly's insight:

This is a great overview of G+, including arguments for and against the time investment. A key point: "The bottom line for Google...Surrender is not an option." Why? They want our data, of course. :)

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Facebook “Likes” Know Your Personality Better Than Your Family Does | SiliconANGLE

Facebook “Likes” Know Your Personality Better Than Your Family Does | SiliconANGLE | SocialMoMojo Web | Scoop.it

"A 'like' here and there for your favorite movie or a local restaurant you enjoy visiting might not seem like much information go on, but according to a new study, Facebook “likes” can tell just about all there is to know about your personality."

Jessica Kelly's insight:

I tried to run the free analysis, but apparently the tool's down for maintenance. I'm curious to see what it says, but I wouldn't be surprised if FB *does* know me pretty well -- not better than my *immediate* family, but certainly better than the extended clan. Also curious to see what evil marketers will get up to with tools like this. :>

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Three Social Media Myths We Need to Squash in 2015 | Social Media Today

Three Social Media Myths We Need to Squash in 2015 | Social Media Today | SocialMoMojo Web | Scoop.it
There’s a lot of social media advice floating around these days. I’m sure it would stretch to the moon and back several times, even if you wrote it all down in a teeny, tiny font. Some of it’s useful, grounded in solid marketing and business strategy. The rest of it? Meh.
Jessica Kelly's insight:

What are these myths?

#1. Your brand must be on Twitter. 

#2. You can't measure social. 

#3. Your audience isn't on social.

 

So *you* already know these statements are silly -- but you *also* know there's someone at work who still believes them. This article provides good info to get you started on your myth busting!

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Social Media Update 2014 | Pew Research Internet Project

Social Media Update 2014 | Pew Research Internet Project | SocialMoMojo Web | Scoop.it
While Facebook remains the most popular social media site, other platforms — like LinkedIn, Pinterest, Instagram and Twitter — saw higher rates of growth over the past year. In 2014, 52% of online adults used two or more social media sites, up from 42% in 2013.
Jessica Kelly's insight:

So in a nutshell, FB growth has slowed, but user engagement has grown. Conversely, other platforms (LI, Pin, Insta, Tw) show more growth but stagnant engagement numbers. Me, I'd rather see engagement -- basic body counts aren't terribly meaningful.

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10 Social Media Habits to Get You Better Results This Year | ClickZ

10 Social Media Habits to Get You Better Results This Year | ClickZ | SocialMoMojo Web | Scoop.it
These 10 tips will help you get the most out of your social media efforts in the year ahead.
Jessica Kelly's insight:

"#3: Stop doing things that aren't working."
If you're a bit OCD (I am), this can be the hardest thing, but I *have* cleaned up my task list. I haven't killed any accounts (yet), though I'll admit to feeling less and less engaged on Pinterest and G+. 

I would recommend you click through and think on all 10 tips. For example, to succeed at tip three (above), you'll likely need to employ tip one... :) 

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Twitter Launches Two New Targeting Options for Mobile Advertisers | AllTwitter

Twitter Launches Two New Targeting Options for Mobile Advertisers | AllTwitter | SocialMoMojo Web | Scoop.it

"More than 80 percent of Twitter’s 284 million active users engage on the platform from their mobile device, and Twitter wants to let advertisers fully exploit that metric."

Jessica Kelly's insight:

New are the abilities to target specific mobile carriers and to target users with new mobile devices. Click thru for deets from AllTwitter.

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More Than Half a Billion People Access Facebook Solely from Mobile | TechCrunch

More Than Half a Billion People Access Facebook Solely from Mobile | TechCrunch | SocialMoMojo Web | Scoop.it
It seems that with every earnings report, we hit another milestone in Facebook's shift to mobile. Here's the latest one: 526 million of its monthly active..
Jessica Kelly's insight:

"That’s up from 456M in the previous quarter, and it’s an increase of around 78% from the 296M mobile-only users that Facebook saw during the same period last year. That also represents about 38% of Facebook’s 1.39B MAUs."

Mobile. Mobile. Mobile. (Shall I say it again? Wow.)

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Storytelling 101: Three Tips for Creating Compelling Content Marketing | Inc.

Storytelling 101: Three Tips for Creating Compelling Content Marketing | Inc. | SocialMoMojo Web | Scoop.it
Be it a feature film, a 30-second commercial or a tweet, there's no denying the impact of content that captures audience attention and genuinely engages them.
Jessica Kelly's insight:

My takeaways: Introduce us to a hero, tell us about the conflict s/he must overcome, tell us how we get to the happy (we hope) ending. Yep, that's Storytelling 101, all right. Click through for some great info/reminders for writers.

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Five Tools to Help You Discover Great Content to Share With Your Fans | Social Media Examiner

Five Tools to Help You Discover Great Content to Share With Your Fans | Social Media Examiner | SocialMoMojo Web | Scoop.it
Do you need to discover great content for a more engaging social media experience? This article shares five tools to help you brainstorm new content ideas.
Jessica Kelly's insight:

This is the nudge I needed to try out TheNeeds.

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Six Social Media Practices That Boost SEO | Forbes

Six Social Media Practices That Boost SEO | Forbes | SocialMoMojo Web | Scoop.it

"Social media marketing and SEO are two tightly interwoven strategies. Both are organic, inbound strategies that focus on building an appealing identity that naturally attracts visitors. Since social media relies on high-quality content and a visible, strong brand presence..."

Jessica Kelly's insight:

Good advice here, including the need to grow *real* SM followers and the importance of social shares. There's also a nice infographic in re social sharing and SEO.

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New from Twitter: Group Direct Messages | SocialTimes

New from Twitter: Group Direct Messages | SocialTimes | SocialMoMojo Web | Scoop.it
The rumours have been circulating for a while and today Twitter has started to roll out group messaging for direct messages.
Jessica Kelly's insight:

Want to see exactly how it works? Click through for the video.

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Facebook Lite App Launches in Eight Countries | SocialTimes

Facebook Lite App Launches in Eight Countries | SocialTimes | SocialMoMojo Web | Scoop.it
A new stand-alone app from Facebook emerged in the Google Play store, Facebook Lite, aimed at bringing the Facebook experience to lower-end Android devices in several emerging markets
Jessica Kelly's insight:

It's baaack...

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Do You Really Need That Exclamation Point? [flowchart] | HubSpot

Do You Really Need That Exclamation Point? [flowchart] | HubSpot | SocialMoMojo Web | Scoop.it
Use this handy flowchart to decide when you should (and shouldn't) use an exclamation mark.
Jessica Kelly's insight:

Brilliant! (Yes, I'm yelling.)

:)

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Liza Viana's curator insight, January 26, 9:44 PM

Hey, listen up! If you always use exclamation points in your marketing copy, you should read this!!!

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While You Were Away... | Twitter Blogs

While You Were Away... | Twitter Blogs | SocialMoMojo Web | Scoop.it
Next time you visit Twitter, you may see some top Tweets you missed.
Jessica Kelly's insight:

I haven't seen this yet, and so I can't say whether or not it's terribly useful, but interesting...

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Facebook Launches Facebook At Work... but You Probably Won't Be Able to Try It Yet | TNW

Facebook Launches Facebook At Work... but You Probably Won't Be Able to Try It Yet | TNW | SocialMoMojo Web | Scoop.it
Opening up your social media accounts at work is generally taboo, but Facebook is now fighting against that notion. The company is today launching a new product dubbed Facebook at Work, reports TechCrunch, which…
Jessica Kelly's insight:

We've been hearing about this for a while -- I won't go into it again, except to say that it looks like it's finally in the limited-launch phase.

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How Content Curation Can Drive Traffic | Maximize Social Business

How Content Curation Can Drive Traffic | Maximize Social Business | SocialMoMojo Web | Scoop.it
Over the last 18 months we have seen content curation evolving…perhaps maturing to the point where, in 2015, it will come of age.
Jessica Kelly's insight:

As I catch up (finally) on recent content news, I'm finding curation to be the hot topic of the moment. This post looks at the definition of the process, its evolution, and how it can drive engagement and traffic. The author also includes tips on how to curate well (by, for example, adding value) and a short list of recommended tools (including Scoop.it).

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Why You Must Curate Content in 2015 | SEJ

Why You Must Curate Content in 2015 | SEJ | SocialMoMojo Web | Scoop.it
The key to success in a myriad of web content that may drown us in 2015 is to curate content. The whys and hows are explained in-depth inside this article.
Jessica Kelly's insight:

If you're reading these words right now, here on Scoop.it, you won't be surprised to read that I'm a huge proponent of content curation. If you're not sure why, this post will give you the whys and wherefores, as well as a little list of curation tools (including, yep, Scoop.it).

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How to Find Great Content? The Ultimate Guide to Content Curation | Business2Community

How to Find Great Content? The Ultimate Guide to Content Curation | Business2Community | SocialMoMojo Web | Scoop.it
So much content written on the web everyday, that sometimes finding great content to read becomes a challenge. With the onset of different social media tools, discovering awesome content to share wit…
Jessica Kelly's insight:

This includes a terrific list of go-to tools, including Buffer, Feedly, and BuzzSumo. The only thing I'd absolutely add is Scoop.it, of course.

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