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Six Tips to Improve Your Facebook Page | Social Media Examiner

Six Tips to Improve Your Facebook Page | Social Media Examiner | SocialMoMojo Web | Scoop.it
Build a successful Facebook page by combining these tips on cover and profile images, the about section, 3rd party apps for custom tabs, and posting updates
Jessica Kelly's insight:

The tip about mobile display is important.

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SocialMoMojo Web
Your Daily One-Stop Spot for Fresh Content Strategy, Communications, Digital Marketing, and Social Media resources, curated by @JessGoddesse
Curated by Jessica Kelly
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The Winners and Losers of Facebook's News Feed Change | Digiday

The Winners and Losers of Facebook's News Feed Change | Digiday | SocialMoMojo Web | Scoop.it
Bad news for publishers that are heavily dependent on Facebook for traffic, unless they've mastered the art of getting shared on the social network.
Jessica Kelly's insight:
Winners = Shareable Content.
Isn't that pretty much a given?
In any event, at the risk of repeating myself,
"Don't chase the algorithm!" 
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10 Unforgivable Facebook Marketing Mistakes from Brands | Jeff Bullas

10 Unforgivable Facebook Marketing Mistakes from Brands | Jeff Bullas | SocialMoMojo Web | Scoop.it
Facebook has a market saturation unrivalled by any other social network. To win over your audience you need to avoid these Facebook marketing mistakes.
Jessica Kelly's insight:
Batslap!
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The Five Social Media Customer Service Stats You Must Know | Convince & Convert

The Five Social Media Customer Service Stats You Must Know | Convince & Convert | SocialMoMojo Web | Scoop.it
Five social customer service stats to know, based on research from Jay Baer for his book Hug Your Haters. Includes slide deck and bonus data.
Jessica Kelly's insight:
Argh, again with that depressing (and amazing) stat... that 1/3 of all customer complaints are never answered, and most of them are in social. :(
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Facebook, Twitter, Pinterest... Oh, My! | TechCrunch Social

Facebook, Twitter, Pinterest... Oh, My! | TechCrunch Social | SocialMoMojo Web | Scoop.it
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
Jessica Kelly's insight:
I rarely if ever scoop (as in Scoop.it) an entire section of a website, nearly always selecting individual posts instead. So far this week, however, TechCrunch has gone above and beyond in terms of scooping (as in journalism lingo) and summarizing social news. Here's what's on the slate of important updates:

Twitter...
- Launches a standalone Dashboard for SMBs -- a barebones features that isn't as exciting as it could be
- Adds Stickers for photos -- *linked* stickers that work like hashtags

Facebook...
- Launches new Save and Share extensions for Chrome
- Promotes Messenger's Send or Request Money feature
- Brings Slideshow to iOS -- *ahead* of Apple's own Memories

Pinterest...
- Will enable product search via smartphone images


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A Team of Facebook Employees Will Suggest Events for You to Attend off of Facebook | Recode

A Team of Facebook Employees Will Suggest Events for You to Attend off of Facebook | Recode | SocialMoMojo Web | Scoop.it

"It’s like 'Time Out: Facebook.'"

Jessica Kelly's insight:
Human curation is the best curation, so that's good -- but I'll suspend judgement until I see my suggestions. (Hoping NOT to see a list of has-been 70s acts on the casino/county-fair circuit.)
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10 Simple Editing Hacks for DIY Bloggers | Jeff Bullas

10 Simple Editing Hacks for DIY Bloggers | Jeff Bullas | SocialMoMojo Web | Scoop.it
If you write a lot of content, you are bound to come across errors. Fortunately there are some simple editing hacks that can help you minimize these errors.
Jessica Kelly's insight:
Bloggers, writers, editors, content/comms folks of all stipes...
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Facebook Live Getting Two-Person Remote Broadcasts, Pre-Scheduled Streams, MSQRD Masks/Effects | SocialTimes

Facebook Live Getting Two-Person Remote Broadcasts, Pre-Scheduled Streams, MSQRD Masks/Effects | SocialTimes | SocialMoMojo Web | Scoop.it
Facebook used VidCon in Anaheim, Calif., to announce three upcoming updates to its Facebook Live live-video-streaming feature.
Jessica Kelly's insight:
Exciting? Yes? No? It's Friday...
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YouTube Finally Introduces Livestreaming Features on Mobile | The Next Web

YouTube Finally Introduces Livestreaming Features on Mobile | The Next Web | SocialMoMojo Web | Scoop.it
YouTube is adding livestreaming support to its mobile apps so content creators can broadcast video straight from their phones.
Jessica Kelly's insight:
"YouTube notes that as with other video content on its platform, you’ll be able to search for livestreams, find them through recommendations and playlists and protect them from unauthorized uses."
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What's Behind Twitter's Ambitious New Video Products | Digiday

What's Behind Twitter's Ambitious New Video Products | Digiday | SocialMoMojo Web | Scoop.it

"Twitter launched a 'suggested video' feed yesterday, among a number of product updates that gave more tools to publishers to make money from their clips."

Jessica Kelly's insight:
Of course this post has nearly as many mentions of Facebook as it does of Twitter. For example, "Yesterday, Twitter showed off its suggested video feed, which lets users click over to watch more content from a publisher, much like on Facebook." Yep, much like on FB.
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Nine Time-Saving Tools for Social Media Marketers | Social Media Examiner

Nine Time-Saving Tools for Social Media Marketers | Social Media Examiner | SocialMoMojo Web | Scoop.it
Do you need to spend less time on social media tasks? Discover nine tools to help marketers save time while maintaining a human presence on social media.
Jessica Kelly's insight:
Me, checking out Crate. You?
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Facebook Now Lets You Post Straight to the Newsfeed | Social Media Explorer

Facebook Now Lets You Post Straight to the Newsfeed | Social Media Explorer | SocialMoMojo Web | Scoop.it
Tired of having your Facebook posts tattooed on your timeline? Facebook’s new update will enable you to post only to your newsfeed! While users have already been able to retroactively hide their posts from their timeline, this feature will allow posts to never be posted on the timeline at all (meaning you won’t have to remember to delete it retroactively once it shows up on your memories years later). The update is currently being tested… Read More
Jessica Kelly's insight:
So when we upload new photos for cover or profile, do we have the option to skip the auto-post to timeline? Think I'll go and see...
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Facebook Launches Improved Tools for Branded Content in Instant Articles

Facebook Launches Improved Tools for Branded Content in Instant Articles | SocialMoMojo Web | Scoop.it
Facebook's new tools bring with it an option to add a new marketer logo, improvements in style editor and a customizable byline and kicker.
Jessica Kelly's insight:
Marketer logo, style editor, byline and kicker...
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Social Media Main News Source for More Than a Quarter of U-25s

Social Media Main News Source for More Than a Quarter of U-25s | SocialMoMojo Web | Scoop.it
Social media has passed out TV as the main source of news for 18-to-24-year-olds for the first time, according to a new report.
Jessica Kelly's insight:
If you haven't read the 2016 Reuter's Digital News report, it's worth the time. This post shares some highlights. There's also a summary here: http://www.digitalnewsreport.org/
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15 Hidden Snapchat Hacks and Features You'll Wish You Knew about Sooner | HubSpot

15 Hidden Snapchat Hacks and Features You'll Wish You Knew about Sooner | HubSpot | SocialMoMojo Web | Scoop.it

"Here are 15 lesser-known tips and features in Snapchat that you may not know about, from live video chatting to 'pinning' emojis to objects in videos."

Jessica Kelly's insight:
Did you know? Do you wish you had? 
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GooglePlus Turns 5 and Is Somehow Still Alive | TechCrunch

GooglePlus Turns 5 and Is Somehow Still Alive | TechCrunch | SocialMoMojo Web | Scoop.it

"People who love Google+ sure love Google+. That hasn't changed since Google first launched what at the time seemed like a credible Facebook competitor back in June 2011..."

Jessica Kelly's insight:
TechCrunch nails it, once again, especially in terms of the title. :>
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"Dr. Strangelove" Is a Warning about Social Media | Inverse

"Dr. Strangelove" Is a Warning about Social Media | Inverse | SocialMoMojo Web | Scoop.it
The prescient humor of Stanley Kubrick's political satire forecast social media miscommunication.
Jessica Kelly's insight:
"Dr. Strangelove" is a warning about more than just social media, but any post that features a GIF of Slim Pickens a-ridin' the bomb deserves immediate attention. :)
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15 Books For Everyone to Better Their Writing Skills | Lifehack

15 Books For Everyone to Better Their Writing Skills | Lifehack | SocialMoMojo Web | Scoop.it
This list goes through 15 of the best books for everyone to better their writing skills, each with a short description, and a review from other readers.
Jessica Kelly's insight:
I love my Chicago. I really do.
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Instagram Membership Continues to Rise | Global Web Index

Instagram Membership Continues to Rise | Global Web Index | SocialMoMojo Web | Scoop.it
Instagram announced last week that it had hit a milestone of half a billion users. According to GWI’s data, it is also the fastest-growing major network.
Jessica Kelly's insight:
Solid growth...
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Eight Ways to Do Facebook Marketing In 2016 [infographic] | B2C

Eight Ways to Do Facebook Marketing In 2016 [infographic] | B2C | SocialMoMojo Web | Scoop.it
Whether you’re an experienced Facebook marketer or just looking to explore some creative ways to connect with your audience on the world’s biggest social network, a new infographic from Speechles…
Jessica Kelly's insight:
Some good insight here, via both text and infographic...
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Twitter Quietly Launches Tags to Location Feeds with Foursquare | TechCrunch 

Twitter Quietly Launches Tags to Location Feeds with Foursquare | TechCrunch  | SocialMoMojo Web | Scoop.it

"Location feeds linked to from these tags could inspire people to tweet more while out and about, fuel Moments about particular places, and improve Twitter's ad targeting data."

Jessica Kelly's insight:
"Inspire...fuel...and *improve Twitter's ad targeting data.* Yump.
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Five Tools to Measure Social Media ROI | Social Media Examiner

Five Tools to Measure Social Media ROI | Social Media Examiner | SocialMoMojo Web | Scoop.it
Do you struggle to determine an accurate ROI in social media marketing? Discover 5 tools to help you accurately, completely measure your social media ROI.
Jessica Kelly's insight:
Yeah, we know about Google Analytics, but which of the other four have you used? :)
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Instagram Tops 500 Million Monthly Active Users, 300 Million Per Day | SocialTimes

Instagram Tops 500 Million Monthly Active Users, 300 Million Per Day | SocialTimes | SocialMoMojo Web | Scoop.it
Instagram announced that it has topped 500 million monthly active users and 300 million daily active users, more than doubling in size over the past two years.
Jessica Kelly's insight:
Monthly Instagram users > U.S. population
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Twitter Engage: Twitter’s Answer to Facebook Mentions | SocialTimes

Twitter Engage: Twitter’s Answer to Facebook Mentions | SocialTimes | SocialMoMojo Web | Scoop.it
Celebrities, public figures and journalists have Facebook Mentions from Facebook, and starting Tuesday, they also have Twitter Engage from Twitter.
Jessica Kelly's insight:
For me and all my celebrity pals... :>
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Facebook’s Canvas Format Isn’t Just for Ads Anymore

Facebook’s Canvas Format Isn’t Just for Ads Anymore | SocialMoMojo Web | Scoop.it
Facebook users can expect to start seeing more of the company's Canvas format. For those of you who haven't been following all of Facebook's different ad..
Jessica Kelly's insight:
"Canvas is basically a mobile ad that opens into an interactive, full-screen page...Facebook says the format has been a success already, with users spending an average of 31 seconds in Canvas, adding up across everyone who’s interacted with the format to 100 years of time (which is kind of a depressing thought …)."

Agree.
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Writing Skills: Getting Your Written Message Across Clearly

Writing Skills: Getting Your Written Message Across Clearly | SocialMoMojo Web | Scoop.it
Learn about composition, style, common errors, and proofreading, so that you can become a better writer.
Jessica Kelly's insight:
Some good info here ... format, style, structure, grammar, targetting ... shoutout for the "rhetorical triangle." And remember, proofreaders, tseb si drawkcab.  :)
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