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Nine New Social Media Statistics and What They Really Mean | Convince and Convert

Nine New Social Media Statistics and What They Really Mean | Convince and Convert | SocialMoMojo Web | Scoop.it
Jay Baer analyzes new social media statistics from Social Media Examiner including new data on social media tools and social media usage
Jessica Kelly's insight:

Note the point about social and content convergence. Why they were ever considered divergent is boggling to me -- content, comms, social should all be connected, not siloed. All in all, another good analysis from Jay Baer...

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SocialMoMojo Web
Your Daily One-Stop Spot for Fresh Content Strategy, Communications, Digital Marketing, and Social Media resources, curated by @JessGoddesse
Curated by Jessica Kelly
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10 Simple Edits That'll Instantly Improve Any Piece of Writing | HubSpot

10 Simple Edits That'll Instantly Improve Any Piece of Writing | HubSpot | SocialMoMojo Web | Scoop.it
Check out these 10 simple editing tips that'll help you transform dull copy into persuasive, actionable content.
Jessica Kelly's insight:

If you're a pro writer/editor, you just may be thinking this post is for beginners -- that you shouldn't waste your time. So, yes, it would be a good reference for beginners, but it's also a great reminder for content creators, regardless of experience level--especially the last two points about adverbs and CTAs, respectively.

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Patricia Rivera's curator insight, February 11, 11:06 PM

Tips to yield more email opens, more shares, and more conversions,

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Is Social Media Making Us Dumb? | Copyblogger

Is Social Media Making Us Dumb? | Copyblogger | SocialMoMojo Web | Scoop.it
Is social media using up all your energy and distracting you from more important tasks? Sonia Simone explains how to stay focused in a world of distraction.
Jessica Kelly's insight:

Good distraction-avoidance tips here, though I'll raise a "keep your phone in your pocket" with a "consider a flip phone." I do love the FFS rule. :) 

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Twitter Is Testing a Dedicated GIF Button on Mobile | TechCrunch

Twitter Is Testing a Dedicated GIF Button on Mobile | TechCrunch | SocialMoMojo Web | Scoop.it
Twitter wants you to share more GIFs, that's why the company is testing a new GIF button inside its mobile app.
Jessica Kelly's insight:

Because Facebook.

(sigh)

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16 Ways to Use Video in Internal Comms [infographic] | Alive with Ideas

16 Ways to Use Video in Internal Comms [infographic] | Alive with Ideas | SocialMoMojo Web | Scoop.it

"Video has become an essential part of the online experience for everyone..."

Jessica Kelly's insight:

OK, I don't wholly buy into the "essential part of the online experience for everyone..." Everyone? Naw. But some? Yep. Many? Well, it's certainly growing. Regardless, there are some good ideas here.

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Instagram Extends Video Ads to 60 Seconds to Score TV Dollars

Instagram Extends Video Ads to 60 Seconds to Score TV Dollars | SocialMoMojo Web | Scoop.it
Instagram today announced that it began running its first 60-second video ads, starting with T-Mobile and Warner Brothers. Until now, the maximum length for..
Jessica Kelly's insight:

So this is 4x longer than the limit for actual users, right?

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The Influencer Is Dead, Long Live Influence | Hootsuite

The Influencer Is Dead, Long Live Influence | Hootsuite | SocialMoMojo Web | Scoop.it

"Let’s face it: social media’s new car smell is gone. Facebook is almost old enough to have Facebook. Twitter is a fifth-grader. Content is saturating us to the point where nobody clicks anything anymore. Really, we’re at that point where lazy marketers ruin things...."

Jessica Kelly's insight:

While I get the author's point, I find the title a bit misleading (and I had to bite my own hand to stop myself from correcting that comma to a semicolon). Yes, influencers may not be as, um, influential as we move up the bell curve for social, but social media is always changing due to changes in the broader tech landscape, and so there's always that early adopter of the latest thing that may have something useful--even influential--to say. 

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Facebook Takes On Periscope by Giving Live Streaming to All U.S. iPhoners | TechCrunch

Facebook Takes On Periscope by Giving Live Streaming to All U.S. iPhoners | TechCrunch | SocialMoMojo Web | Scoop.it

"Get ready for the big Live streaming showdown..."

Jessica Kelly's insight:

In this corner, Twitter and Periscope, with a separate app and time-bombed replays...

 

In this corner, Facebook Live, with integrated streaming and timeless replays...

Josh Constine gives a good analysis in this post. Click through and learn -- and enjoy the cute picture of Felicia Day, too. :)

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Snapchat Update Gives Users Unique URLs, Makes It Easy to Add Friends | Independent

Snapchat Update Gives Users Unique URLs, Makes It Easy to Add Friends | Independent | SocialMoMojo Web | Scoop.it
Snapchat has given all of its users their own unique URLs, meaning that people can be added with just a website. People can now share a URL by heading to the add friends view, by dragging down on the camera, and clicking "share username". That will generate a clickable URL that includes your username, meaning that anyone clicking on it will be able to add you.
Jessica Kelly's insight:

The subhead on this explains the situation most succinctly: "The new tool is an extra way of adding people, in addition to inputting email or a Snapcode." OK!

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Facebook Unveils Five New Reaction Buttons to Accompany "Like" (Still No "Dislike") | SFist

Facebook Unveils Five New Reaction Buttons to Accompany "Like" (Still No "Dislike") | SFist | SocialMoMojo Web | Scoop.it
Say hello to "love," "haha," "wow," "sad," and "angry."
Jessica Kelly's insight:

"Users should be seeing this in their already cluttered feeds starting sometime in the next several weeks. Originally, six "reactions" were tested, but the "yay" button was dropped because, according to a Facebook spokesperson, it was apparently "not universally understood."


C'mon, friends. Try to care. :>

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GoPro Integrates with Periscope | TechCrunch

GoPro Integrates with Periscope | TechCrunch | SocialMoMojo Web | Scoop.it

"Action camera maker GoPro is integrating with Periscope..."

Jessica Kelly's insight:

GoPro HERO4 users will be able to broadcast directly to Periscope, Twitter's livestreaming app. It's all about the video, kids (especially for kids, eh?).

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The Six Essential Internal Communications Tools | Jostle

The Six Essential Internal Communications Tools | Jostle | SocialMoMojo Web | Scoop.it
A guide to 6 essential internal communications tools to determine which tool to use where.
Jessica Kelly's insight:

I see many orgs trying to use too many complicated tools or the wrong tools for various IC goals. This post clearly defines tool types and then offers a table matching tools to needs -- swell stuff for the IC crowd.

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11 Reasons Social Video Eats the World in 2016 | Reelativity

11 Reasons Social Video Eats the World in 2016 | Reelativity | SocialMoMojo Web | Scoop.it
A trend worth watching in 2106, social video is your digital Pac-Man and its ready to chomp up the visual content competition.
Jessica Kelly's insight:

A nicely source list of reasons... Are you "ready to press play"?

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Twitter Wants to Let Brands Turn Your Tweets into Ads | Meltwater

Twitter Wants to Let Brands Turn Your Tweets into Ads | Meltwater | SocialMoMojo Web | Scoop.it

"Twitter is developing an ad format that will enable marketers to leverage your tweets in their brand campaigns. A source familiar with the matter tells..."

Jessica Kelly's insight:

Well, this should be fun. "Twitter declined to comment..."

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Twitter Begins Rolling Out Algorithmic Timeline, Will Be Opt-In at First | Lifehacker

Twitter Begins Rolling Out Algorithmic Timeline, Will Be Opt-In at First | Lifehacker | SocialMoMojo Web | Scoop.it
Today, Twitter is beginning the biggest change to its service in years. Users will begin to see an algorithmic timeline over the next few weeks, as an alternative to the pure chronological view we have now.
Jessica Kelly's insight:

I don't have the setting option yet, but whether it's opt in or opt out, I'll certainly turn it off rather than trust Twitter to show me the "best" tweets. I have to say, this news is far from as bad as many of us expected; the fact that the standard chronological timeline is still available has me feeling at least a little less #RIPTwitter-ish.

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Twitter Launches First View: Autoplay Video Ads at the Top of Your Feed | Digiday

Twitter Launches First View: Autoplay Video Ads at the Top of Your Feed | Digiday | SocialMoMojo Web | Scoop.it
Twitter is rolling out a new ad unit called First View, automatically playing video ads that sit on top of people's timelines.
Jessica Kelly's insight:

Yes, you read that right folks! The social media platform that wants to bring you winning features like an expanded character limit now wants to give you autoplay ads, too! Yes, I said "winning." Yes, I was being sarcastic. Yes, I wonder how much the person who thought of this is getting paid to contribute to the ruin of the platform. Yes, I will avoid accessing Twitter directly as soon as this hits--and no, I will not watch a single autoplay ad. :>

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#RIPTwitter: How a Social Media Platform Went the Way of MySpace [video] | Qu Qu

Q: Why would a social media platform add features that its users hate? A: For their own self-interest. Script: @TheQuQu @Azu_Rayn Qu Qu avatars by: @StripedT...
Jessica Kelly's insight:

Must see. 'Nuf said.

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The Complete Guide to Creating Infographics for Non-Designers | Meltwater

The Complete Guide to Creating Infographics for Non-Designers | Meltwater | SocialMoMojo Web | Scoop.it

"Even if you’re not a graphic designer, you can quickly and easily create attractive marketing-driven infographics for your website and social media feeds..."

Jessica Kelly's insight:

This helpful post helps you think about the kinds of things you can show off graphically, as well as some good ways to do so.

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Latest Facebook News Feed Algorithm Tweak: High Ratings and Likely Engagement | SocialTimes

Latest Facebook News Feed Algorithm Tweak: High Ratings and Likely Engagement | SocialTimes | SocialMoMojo Web | Scoop.it
Facebook’s constant fine-tuning of its News Feed took another step forward with Monday’s announcement that the social network is now using qualitative feedback to deliver the most relevant posts to users.
Jessica Kelly's insight:

I know, I know.  Another tweak. But we need to know about these things, right? Personally, I'm glad I use my own FB lists.

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The Social Metric Map You Need to See | Simply Measured

The Social Metric Map You Need to See | Simply Measured | SocialMoMojo Web | Scoop.it

"Have you been looking for a concise-yet-thorough, clear-but-“wide lens” social marketing visual you can trust and reference — and serve up to your boss when he or she is asking you what your results mean for the larger organization?

We were, too..."

Jessica Kelly's insight:

This is really, truly handy. :)

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#FollowFriday Spotlight

#FollowFriday Spotlight | SocialMoMojo Web | Scoop.it

Twitter picks o'the week -- and first pix of 2016 -- #FF!

Jessica Kelly's insight:

Follow these fines folks for tweets about marketing, digital media, social strategy, and more...

___

Deb Louison Lavoy

https://twitter.com/deb_lavoy

Reinvention of Marketing and Work

 

Four Dog Creative

https://twitter.com/fourdogcreative

Design, Branding. Social Strategy, Content Expertise

 

Jorn Buhring

https://twitter.com/JornBuhring

Marketing, Brand Development, Innovation


Roy Oliver

https://twitter.com/AskRoyOliver

Social Media, Inbound Marketing

 

Tim Alexander

https://twitter.com/TimothyAlex

Social Media, Digital Marketing

___

* Click the headline above to visit and connect on Twitter.

* Click here for all #FF Spotlights: http://bit.ly/19Q0Jr2
:-J

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10 Types of Visual Content Your Brand Should Be Creating Right Now [infographic] | Hubspot

10 Types of Visual Content Your Brand Should Be Creating Right Now [infographic] | Hubspot | SocialMoMojo Web | Scoop.it
Check out this list of visual content ideas to gain inspiration for your next project or campaign.
Jessica Kelly's insight:

VizCon -- it's' all the rage!

 

OK, I'm not in the best mood today. I'll start again...

 

Visual content is engaging and deserves the attention. 

 

Better? Thx.

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Examining the Current State of Social Marketing [infographic] | SocialTimes

Examining the Current State of Social Marketing [infographic] | SocialTimes | SocialMoMojo Web | Scoop.it
96 percent of B2B companies are on Facebook, but many still have trouble measuring ROI and engaging with consumers.
Jessica Kelly's insight:

State of Social:

* Facebook reigns

* Instagram rises

* ROI measurement remains elusive

 

Click through for the details and a useful infographic.

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Why the Stick Figure Meme Caught On So Fast and Why We Hate It So Much | TechCrunch

Why the Stick Figure Meme Caught On So Fast and Why We Hate It So Much | TechCrunch | SocialMoMojo Web | Scoop.it
The "Be Like Me" meme (that stick figure about [insert name here] blowing up on your Facebook feed) is the latest viral hit glorifying our greatness - and..
Jessica Kelly's insight:

OK, I'll admit it. I don't really hate the stick so much. But, yeah, it's certainly filled my FB feed, and so I'm sure it won't be long before I get cranky about it. :)

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Five Paid Social Media Lessons Learned in 2015 | Ignite Social Media

Five Paid Social Media Lessons Learned in 2015 | Ignite Social Media | SocialMoMojo Web | Scoop.it
It’s been a big year in the paid social media space. With the close of the year upon us, here are some of the lessons we learned.
Jessica Kelly's insight:

Some analytics to start the new year...

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New Photo Upload Options for Facebook Page Admins | SocialTimes

New Photo Upload Options for Facebook Page Admins | SocialTimes | SocialMoMojo Web | Scoop.it
Facebook page administrators may soon have a variety of ways to upload photos to their pages.
Jessica Kelly's insight:

Well, here's a Facebook change we should all like, right? :)

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